Grosses

'Guardians of the Galaxy' Easily Leads with $22.2M; 'As Above/So Below' Debuts in Fifth with $10.3M; 'The November Man' Lands in Sixth with $10.2MSeptember 01, 2014 08:55 AM

by Daniel Garris

Disney's Guardians of the Galaxy took in an estimated $22.18 million over the four-day frame to lead the box office for a second straight weekend. In the process, the blockbuster sci-fi superhero adaptation from Marvel became the highest grossing release of 2014 thus far domestically. Guardians of the Galaxy has grossed a tremendous $280.48 million through 32 days of release and will continue to distance itself from the $259.77 million take of Captain America: The Winter Soldier. Over the four-day frame, Guardians of the Galaxy was up an impressive 29 percent over last weekend's three-day frame. The revised three-day estimate for Guardians of the Galaxy is $17.08 million.

While it didn't have the greatest hold this weekend by Labor Day weekend standards, Paramount's Teenage Mutant Ninja Turtles still held steady in second place over the four-day frame with an estimated $15.7 million. The successful franchise re-launch was down 6 percent from last weekend's three-day frame. Teenage Mutant Ninja Turtles continues to exceed expectations in a very big way with a 25-day take of $166.36 million. The revised three-day estimate for the film is $11.90 million.

Warner's If I Stay claimed third place with an estimated four-day take of $11.30 million. That represented a respectable 26 percent decline from last weekend. If I Stay continues to perform towards the lower end of expectations with $32.16 million in eleven days. The film is performing well given its modest price tag and is running 21 percent ahead of the $26.62 million eleven-day take of last year's Carrie. The revised three-day estimate for the film is $9.30 million.

Universal's As Above/So Below debuted in fifth place over the four-day frame with an estimated $10.32 million. The low-budget horror film opened on the low end of pre-release expectations. As Above/So Below performed similarly to 2011's Apollo 18, which debuted with a $10.71 million 4-day Labor Day weekend take. As Above/So Below received a lackluster C- rating on CinemaScore and will likely be front-loaded going forward due in part to its genre. The revised three-day estimate for the film is $8.6 million.

The November Man opened in sixth with an estimated four-day take of $10.2 million. There is a history of new films aimed at adults over-performing during Labor Day weekend, but Relativity's action thriller starring Pierce Brosnan opened in line with expectations. The six-day total for The November Man stands at $11.89 million. That places The November Man 19 percent behind the $14.75 million six-day start of 2011's The Debt. The film received a respectable B+ rating on CinemaScore. The revised three-day estimate for the film is $7.88 million.

Let's Be Cops placed in fourth with an estimated four-day gross of $10.55 million. Fox's low-budget action comedy was down a solid 2 percent from last weekend. Let's Be Cops surpassed the $50 million mark this weekend and is now on the verge of reaching the $60 million mark with a 20-day take of $59.67 million. The revised three-day estimate for the film is $8.28 million.

On the limited front, Cantinflas was off to a solid start with an estimated four-day take of $3.33 million. The biopic from Lionsgate and Pantelion earned a healthy per-location average of $8,704 from 382 locations. The revised three-day estimate for the film stands at $2.66 million.

Meanwhile, Sony's re-issue of Ghostbusters grossed an estimated $2.2 million over the four-day frame from 784 locations. The revised three-day estimate for the re-issue of the 1984 blockbuster is $1.75 million.

Daily Domestic Gross Sun, Jul. 22 2012

Wide (1000+)

#TitleSun, Jul. 22 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$40,200,432-11%4,404--$9,128$160,887,2951Warner Bros.
2Ice Age: Continental Drift$5,895,196-24%3,8865$1,517$88,840,2842Fox
3The Amazing Spider-Man$3,185,221-25%3,753-565$849$228,611,4253Sony / Columbia
4Ted (2012)$2,876,530-26%3,214-89$895$180,431,4254Universal
5Brave$1,799,755-21%2,899-493$621$208,774,1735Disney
6Savages$1,097,920-15%2,336-299$470$40,055,0753Universal
7Magic Mike$1,052,259-34%2,606-484$404$101,966,4594Warner Bros.
8Tyler Perry's Madea's Witness Protection$591,213-38%1,540-464$384$60,289,6224Lionsgate
9Madagascar 3: Europe's Most Wanted$388,583-23%1,261-1024$308$207,626,2017Paramount / DreamWorks
10Katy Perry: Part of Me 3D$335,283-18%1,123-1609$299$22,612,7063Paramount

Limited (100 — 999)

#TitleSun, Jul. 22 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$526,595-30%895-29$588$36,087,9599Focus
2Dark Shadows$255,357-53%412173$620$78,620,97411Warner Bros.
3Beasts of the Southern Wild$231,991-26%12948$1,798$2,855,1424Fox Searchlight
4Marvel's The Avengers$175,410-31%495-252$354$615,058,42512Disney
5The Best Exotic Marigold Hotel$125,513-27%288-54$436$43,852,77112Fox Searchlight
6Snow White and the Huntsman$120,655-33%409-268$295$152,589,3158Universal
7Prometheus$94,790-24%312-247$304$125,113,4897Fox
8Men in Black 3$71,576-34%266-231$269$175,476,7279Sony / Columbia
9Rock of Ages$70,070-41%32267$218$37,966,4356Warner Bros. / New Line
10Abraham Lincoln: Vampire Hunter$58,092-22%266-389$218$36,485,3915Fox
11The Hunger Games$54,097-25%190-22$285$405,227,71118Lionsgate
12Safety Not Guaranteed$47,131-30%124-58$380$2,940,6897FilmDistrict
13Battleship$39,560-21%172-56$230$64,996,17510Universal
14The Pirates! Band of Misfits$34,115-19%189-43$181$30,724,02213Sony / Columbia
15What to Expect When You're Expecting$31,340-32%192-29$163$40,954,15810Lionsgate
16Dr. Seuss' The Lorax$23,380-24%167-1$140$213,949,50521Universal
17The Dictator$16,028-9%105-56$153$59,617,06810Paramount

Platform (1 — 99)

#TitleSun, Jul. 22 2012LocationsAvg.TotalWks.Dist.
1The Intouchables$94,318-30%918$1,036$7,072,7029Weinstein Company
2To the Arctic 3D$51,848-25%520$997$5,968,74614Warner Bros. / IMAX
3Bol Bachchan$21,075-30%46-52$458$1,155,6953Fox International Pictures
4That's My Boy$17,004-45%84-88$202$36,931,0896Sony / Columbia
5Born to Be Wild 3D$13,445-41%330$407$20,080,16268Warner Bros. / IMAX
6The Three Stooges$13,380-41%53-19$252$44,160,31215Fox
7For Greater Glory$8,76812%33-9$266$5,557,7248ARC Entertainment
8Mirror Mirror$7,254-40%59-32$123$64,829,63717Relativity Media
9A Cat In Paris$4,752-18%180$264$231,2818GKIDS
10Easy Money (2012)$4,499-29%20$2,250$52,0512Weinstein Company
1130 Beats$2,476-23%15--$165$8,6241Roadside Attractions
12The Obama Effect$2,273-12%21-4$108$103,9612ARC Entertainment