Grosses

'Lucy' Strong with $48.9M in Four Days; $33.1M for 'Hercules' Over the Same SpanJuly 29, 2014 12:41 PM

by Daniel Garris

Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.

Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.

Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film counties to exceed expectations with $174.67 million in 18 days.

Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.

Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.

Daily Domestic Gross Mon, Jul. 23 2012

Wide (1000+)

#TitleMon, Jul. 23 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$19,389,129-52%4,404--$4,403$180,276,4241Warner Bros.
2Ice Age: Continental Drift$2,885,030-51%3,8865$742$91,725,3142Fox
3The Amazing Spider-Man$1,550,349-51%3,753-565$413$230,161,7743Sony / Columbia
4Ted (2012)$1,430,230-50%3,214-89$445$181,861,6554Universal
5Brave$974,233-46%2,899-493$336$209,748,4065Disney
6Magic Mike$666,461-37%2,606-484$256$102,632,9204Warner Bros.
7Savages$502,055-54%2,336-299$215$40,557,1303Universal
8Tyler Perry's Madea's Witness Protection$274,955-53%1,540-464$179$60,564,5774Lionsgate
9Katy Perry: Part of Me 3D$236,417-29%1,123-1609$211$22,849,1233Paramount
10Madagascar 3: Europe's Most Wanted$220,850-43%1,261-1024$175$207,847,0517Paramount / DreamWorks

Limited (100 — 999)

#TitleMon, Jul. 23 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$263,474-50%895-29$294$36,351,4339Focus
2Beasts of the Southern Wild$103,929-55%12948$806$2,959,0714Fox Searchlight
3Dark Shadows$103,693-59%412173$252$78,724,66711Warner Bros.
4Marvel's The Avengers$98,364-44%495-252$199$615,156,78912Disney
5Snow White and the Huntsman$67,485-44%409-268$165$152,656,8008Universal
6The Best Exotic Marigold Hotel$63,861-49%288-54$222$43,916,63212Fox Searchlight
7Prometheus$48,374-49%312-247$155$125,161,8637Fox
8Rock of Ages$38,384-45%32267$119$38,004,8196Warner Bros. / New Line
9The Hunger Games$31,550-42%190-22$166$405,259,26118Lionsgate
10Abraham Lincoln: Vampire Hunter$30,535-47%266-389$115$36,515,9265Fox
11Safety Not Guaranteed$21,375-55%124-58$172$2,962,0647FilmDistrict
12Battleship$18,920-52%172-56$110$65,015,09510Universal
13What to Expect When You're Expecting$18,346-41%192-29$96$40,972,50410Lionsgate
14Dr. Seuss' The Lorax$15,030-36%167-1$90$213,964,53521Universal
15The Dictator$8,032-50%105-56$76$59,625,10010Paramount

Platform (1 — 99)

#TitleMon, Jul. 23 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$52,9932%520$1,019$6,021,73914Warner Bros. / IMAX
2The Intouchables$37,786-60%918$415$7,110,4889Weinstein Company
3Born to Be Wild 3D$15,12913%330$458$20,095,29168Warner Bros. / IMAX
4The Three Stooges$5,067-62%53-19$96$44,165,37915Fox
5Mirror Mirror$4,759-34%59-32$81$64,834,39617Relativity Media
6For Greater Glory$3,298-62%33-9$100$5,561,0228ARC Entertainment
7Easy Money (2012)$2,550-43%20$1,275$54,6012Weinstein Company
8The Imposter$1,331--1--$1,331$43,0742Indomina Releasing
9A Cat In Paris$1,275-73%180$71$232,5568GKIDS