'Guardians of the Galaxy' Easily Leads with $22.2M; 'As Above/So Below' Debuts in Fifth with $10.3M; 'The November Man' Lands in Sixth with $10.2MSeptember 01, 2014 08:55 AM

by Daniel Garris

Disney's Guardians of the Galaxy took in an estimated $22.18 million over the four-day frame to lead the box office for a second straight weekend. In the process, the blockbuster sci-fi superhero adaptation from Marvel became the highest grossing release of 2014 thus far domestically. Guardians of the Galaxy has grossed a tremendous $280.48 million through 32 days of release and will continue to distance itself from the $259.77 million take of Captain America: The Winter Soldier. Over the four-day frame, Guardians of the Galaxy was up an impressive 29 percent over last weekend's three-day frame. The revised three-day estimate for Guardians of the Galaxy is $17.08 million.

While it didn't have the greatest hold this weekend by Labor Day weekend standards, Paramount's Teenage Mutant Ninja Turtles still held steady in second place over the four-day frame with an estimated $15.7 million. The successful franchise re-launch was down 6 percent from last weekend's three-day frame. Teenage Mutant Ninja Turtles continues to exceed expectations in a very big way with a 25-day take of $166.36 million. The revised three-day estimate for the film is $11.90 million.

Warner's If I Stay claimed third place with an estimated four-day take of $11.30 million. That represented a respectable 26 percent decline from last weekend. If I Stay continues to perform towards the lower end of expectations with $32.16 million in eleven days. The film is performing well given its modest price tag and is running 21 percent ahead of the $26.62 million eleven-day take of last year's Carrie. The revised three-day estimate for the film is $9.30 million.

Universal's As Above/So Below debuted in fifth place over the four-day frame with an estimated $10.32 million. The low-budget horror film opened on the low end of pre-release expectations. As Above/So Below performed similarly to 2011's Apollo 18, which debuted with a $10.71 million 4-day Labor Day weekend take. As Above/So Below received a lackluster C- rating on CinemaScore and will likely be front-loaded going forward due in part to its genre. The revised three-day estimate for the film is $8.6 million.

The November Man opened in sixth with an estimated four-day take of $10.2 million. There is a history of new films aimed at adults over-performing during Labor Day weekend, but Relativity's action thriller starring Pierce Brosnan opened in line with expectations. The six-day total for The November Man stands at $11.89 million. That places The November Man 19 percent behind the $14.75 million six-day start of 2011's The Debt. The film received a respectable B+ rating on CinemaScore. The revised three-day estimate for the film is $7.88 million.

Let's Be Cops placed in fourth with an estimated four-day gross of $10.55 million. Fox's low-budget action comedy was down a solid 2 percent from last weekend. Let's Be Cops surpassed the $50 million mark this weekend and is now on the verge of reaching the $60 million mark with a 20-day take of $59.67 million. The revised three-day estimate for the film is $8.28 million.

On the limited front, Cantinflas was off to a solid start with an estimated four-day take of $3.33 million. The biopic from Lionsgate and Pantelion earned a healthy per-location average of $8,704 from 382 locations. The revised three-day estimate for the film stands at $2.66 million.

Meanwhile, Sony's re-issue of Ghostbusters grossed an estimated $2.2 million over the four-day frame from 784 locations. The revised three-day estimate for the re-issue of the 1984 blockbuster is $1.75 million.

Daily Domestic Gross Tue, Jul. 24 2012

Wide (1000+)

#TitleTue, Jul. 24 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$17,762,472-8%4,404--$4,033$198,038,8961Warner Bros.
2Ice Age: Continental Drift$3,776,00331%3,8865$972$95,501,3172Fox
3The Amazing Spider-Man$2,036,49131%3,753-565$543$232,198,2653Sony / Columbia
4Ted (2012)$1,687,35018%3,214-89$525$183,549,0054Universal
6Magic Mike$868,15330%2,606-484$333$103,501,0734Warner Bros.
8Tyler Perry's Madea's Witness Protection$314,03414%1,540-464$204$60,878,6114Lionsgate
9Madagascar 3: Europe's Most Wanted$300,79236%1,261-1024$239$208,147,8437Paramount / DreamWorks
10Katy Perry: Part of Me 3D$265,11812%1,123-1609$236$23,114,2413Paramount

Limited (100 — 999)

#TitleTue, Jul. 24 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$303,99515%895-29$340$36,655,4289Focus
2Dark Shadows$131,44427%412173$319$78,856,11111Warner Bros.
3Marvel's The Avengers$123,36725%495-252$249$615,280,15612Disney
4Beasts of the Southern Wild$117,27713%12948$909$3,076,3484Fox Searchlight
5The Best Exotic Marigold Hotel$78,01422%288-54$271$43,994,64612Fox Searchlight
6Snow White and the Huntsman$75,66512%409-268$185$152,732,4658Universal
8Rock of Ages$40,7576%32267$127$38,045,5766Warner Bros. / New Line
9Abraham Lincoln: Vampire Hunter$36,79521%266-389$138$36,552,7215Fox
10The Hunger Games$36,17615%190-22$190$405,295,43718Lionsgate
11Dr. Seuss' The Lorax$24,21561%167-1$145$213,988,75021Universal
12Safety Not Guaranteed$23,99112%124-58$193$2,986,0557FilmDistrict
14What to Expect When You're Expecting$21,04015%192-29$110$40,993,54410Lionsgate
15The Dictator$8,6538%105-56$82$59,633,75310Paramount

Platform (1 — 99)

#TitleTue, Jul. 24 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$64,75822%520$1,245$6,086,49714Warner Bros. / IMAX
2The Intouchables$50,36233%918$553$7,160,8509Weinstein Company
3Born to Be Wild 3D$17,27714%330$524$20,112,56868Warner Bros. / IMAX
4The Three Stooges$11,968136%53-19$226$44,177,34715Fox
5Mirror Mirror$6,90645%59-32$117$64,841,30217Relativity Media
6For Greater Glory$3,5799%33-9$108$5,564,6018ARC Entertainment
7Easy Money (2012)$2,90314%20$1,452$57,5042Weinstein Company
8A Cat In Paris$1,85445%180$103$234,4108GKIDS
9The Imposter$1,234-7%1--$1,234$44,3082Indomina Releasing