Grosses

'Guardians of the Galaxy' Easily Leads with $22.2M; 'As Above/So Below' Debuts in Fifth with $10.3M; 'The November Man' Lands in Sixth with $10.2MSeptember 01, 2014 08:55 AM

by Daniel Garris

Disney's Guardians of the Galaxy took in an estimated $22.18 million over the four-day frame to lead the box office for a second straight weekend. In the process, the blockbuster sci-fi superhero adaptation from Marvel became the highest grossing release of 2014 thus far domestically. Guardians of the Galaxy has grossed a tremendous $280.48 million through 32 days of release and will continue to distance itself from the $259.77 million take of Captain America: The Winter Soldier. Over the four-day frame, Guardians of the Galaxy was up an impressive 29 percent over last weekend's three-day frame. The revised three-day estimate for Guardians of the Galaxy is $17.08 million.

While it didn't have the greatest hold this weekend by Labor Day weekend standards, Paramount's Teenage Mutant Ninja Turtles still held steady in second place over the four-day frame with an estimated $15.7 million. The successful franchise re-launch was down 6 percent from last weekend's three-day frame. Teenage Mutant Ninja Turtles continues to exceed expectations in a very big way with a 25-day take of $166.36 million. The revised three-day estimate for the film is $11.90 million.

Warner's If I Stay claimed third place with an estimated four-day take of $11.30 million. That represented a respectable 26 percent decline from last weekend. If I Stay continues to perform towards the lower end of expectations with $32.16 million in eleven days. The film is performing well given its modest price tag and is running 21 percent ahead of the $26.62 million eleven-day take of last year's Carrie. The revised three-day estimate for the film is $9.30 million.

Universal's As Above/So Below debuted in fifth place over the four-day frame with an estimated $10.32 million. The low-budget horror film opened on the low end of pre-release expectations. As Above/So Below performed similarly to 2011's Apollo 18, which debuted with a $10.71 million 4-day Labor Day weekend take. As Above/So Below received a lackluster C- rating on CinemaScore and will likely be front-loaded going forward due in part to its genre. The revised three-day estimate for the film is $8.6 million.

The November Man opened in sixth with an estimated four-day take of $10.2 million. There is a history of new films aimed at adults over-performing during Labor Day weekend, but Relativity's action thriller starring Pierce Brosnan opened in line with expectations. The six-day total for The November Man stands at $11.89 million. That places The November Man 19 percent behind the $14.75 million six-day start of 2011's The Debt. The film received a respectable B+ rating on CinemaScore. The revised three-day estimate for the film is $7.88 million.

Let's Be Cops placed in fourth with an estimated four-day gross of $10.55 million. Fox's low-budget action comedy was down a solid 2 percent from last weekend. Let's Be Cops surpassed the $50 million mark this weekend and is now on the verge of reaching the $60 million mark with a 20-day take of $59.67 million. The revised three-day estimate for the film is $8.28 million.

On the limited front, Cantinflas was off to a solid start with an estimated four-day take of $3.33 million. The biopic from Lionsgate and Pantelion earned a healthy per-location average of $8,704 from 382 locations. The revised three-day estimate for the film stands at $2.66 million.

Meanwhile, Sony's re-issue of Ghostbusters grossed an estimated $2.2 million over the four-day frame from 784 locations. The revised three-day estimate for the re-issue of the 1984 blockbuster is $1.75 million.

Daily Domestic Gross Wed, Jul. 25 2012

Wide (1000+)

#TitleWed, Jul. 25 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$13,770,092-22%4,404--$3,127$211,808,9881Warner Bros.
2Ice Age: Continental Drift$2,815,055-25%3,8865$724$98,316,3722Fox
3The Amazing Spider-Man$1,474,171-28%3,753-565$393$233,672,4363Sony / Columbia
4Ted (2012)$1,318,505-22%3,214-89$410$184,867,5104Universal
5Brave$930,084-25%2,899-493$321$211,915,8615Disney
6Magic Mike$743,323-14%2,606-484$285$104,244,3964Warner Bros.
7Savages$468,330-24%2,336-299$200$41,644,2353Universal
8Tyler Perry's Madea's Witness Protection$266,690-15%1,540-464$173$61,145,3014Lionsgate
9Madagascar 3: Europe's Most Wanted$224,229-25%1,261-1024$178$208,372,0727Paramount / DreamWorks
10Katy Perry: Part of Me 3D$221,002-17%1,123-1609$197$23,335,2433Paramount

Limited (100 — 999)

#TitleWed, Jul. 25 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$259,437-15%895-29$290$36,914,8659Focus
2Dark Shadows$116,630-11%412173$283$78,972,74111Warner Bros.
3Beasts of the Southern Wild$100,323-14%12948$778$3,176,6714Fox Searchlight
4Marvel's The Avengers$93,538-24%495-252$189$615,373,69412Disney
5The Best Exotic Marigold Hotel$68,117-13%288-54$237$44,062,76312Fox Searchlight
6Snow White and the Huntsman$63,195-16%409-268$155$152,795,6608Universal
7Prometheus$46,925-17%312-247$150$125,265,4807Fox
8Rock of Ages$40,9951%32267$127$38,086,5716Warner Bros. / New Line
9The Hunger Games$33,228-8%190-22$175$405,328,66518Lionsgate
10Abraham Lincoln: Vampire Hunter$33,083-10%266-389$124$36,585,8045Fox
11Safety Not Guaranteed$22,849-5%124-58$184$3,008,9047FilmDistrict
12Battleship$19,695-12%172-56$115$65,057,15010Universal
13What to Expect When You're Expecting$19,239-9%192-29$100$41,012,78310Lionsgate
14Dr. Seuss' The Lorax$19,205-21%167-1$115$214,007,95521Universal
15The Dictator$7,836-9%105-56$75$59,641,58910Paramount

Platform (1 — 99)

#TitleWed, Jul. 25 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$63,966-1%520$1,230$6,150,49314Warner Bros. / IMAX
2The Intouchables$46,945-7%918$516$7,207,7959Weinstein Company
3Ruby Sparks$19,557--13--$1,504$19,5570Fox Searchlight
4Born to Be Wild 3D$18,8299%330$571$20,131,39768Warner Bros. / IMAX
5The Three Stooges$9,861-18%53-19$186$44,187,20815Fox
6Mirror Mirror$5,636-18%59-32$96$64,846,93817Relativity Media
7For Greater Glory$3,427-4%33-9$104$5,568,0288ARC Entertainment
8Easy Money (2012)$2,102-28%20$1,051$59,6062Weinstein Company
9A Cat In Paris$1,437-22%180$80$235,8478GKIDS
10The Imposter$1,36711%1--$1,367$45,6752Indomina Releasing