Grosses

'Lucy' Strong with $48.9M in Four Days; $33.1M for 'Hercules' Over the Same SpanJuly 29, 2014 12:41 PM

by Daniel Garris

Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.

Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.

Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film counties to exceed expectations with $174.67 million in 18 days.

Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.

Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.

Daily Domestic Gross Wed, Jul. 25 2012

Wide (1000+)

#TitleWed, Jul. 25 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$13,770,092-22%4,404--$3,127$211,808,9881Warner Bros.
2Ice Age: Continental Drift$2,815,055-25%3,8865$724$98,316,3722Fox
3The Amazing Spider-Man$1,474,171-28%3,753-565$393$233,672,4363Sony / Columbia
4Ted (2012)$1,318,505-22%3,214-89$410$184,867,5104Universal
5Brave$930,084-25%2,899-493$321$211,915,8615Disney
6Magic Mike$743,323-14%2,606-484$285$104,244,3964Warner Bros.
7Savages$468,330-24%2,336-299$200$41,644,2353Universal
8Tyler Perry's Madea's Witness Protection$266,690-15%1,540-464$173$61,145,3014Lionsgate
9Madagascar 3: Europe's Most Wanted$224,229-25%1,261-1024$178$208,372,0727Paramount / DreamWorks
10Katy Perry: Part of Me 3D$221,002-17%1,123-1609$197$23,335,2433Paramount

Limited (100 — 999)

#TitleWed, Jul. 25 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$259,437-15%895-29$290$36,914,8659Focus
2Dark Shadows$116,630-11%412173$283$78,972,74111Warner Bros.
3Beasts of the Southern Wild$100,323-14%12948$778$3,176,6714Fox Searchlight
4Marvel's The Avengers$93,538-24%495-252$189$615,373,69412Disney
5The Best Exotic Marigold Hotel$68,117-13%288-54$237$44,062,76312Fox Searchlight
6Snow White and the Huntsman$63,195-16%409-268$155$152,795,6608Universal
7Prometheus$46,925-17%312-247$150$125,265,4807Fox
8Rock of Ages$40,9951%32267$127$38,086,5716Warner Bros. / New Line
9The Hunger Games$33,228-8%190-22$175$405,328,66518Lionsgate
10Abraham Lincoln: Vampire Hunter$33,083-10%266-389$124$36,585,8045Fox
11Safety Not Guaranteed$22,849-5%124-58$184$3,008,9047FilmDistrict
12Battleship$19,695-12%172-56$115$65,057,15010Universal
13What to Expect When You're Expecting$19,239-9%192-29$100$41,012,78310Lionsgate
14Dr. Seuss' The Lorax$19,205-21%167-1$115$214,007,95521Universal
15The Dictator$7,836-9%105-56$75$59,641,58910Paramount

Platform (1 — 99)

#TitleWed, Jul. 25 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$63,966-1%520$1,230$6,150,49314Warner Bros. / IMAX
2The Intouchables$46,945-7%918$516$7,207,7959Weinstein Company
3Ruby Sparks$19,557--13--$1,504$19,5570Fox Searchlight
4Born to Be Wild 3D$18,8299%330$571$20,131,39768Warner Bros. / IMAX
5The Three Stooges$9,861-18%53-19$186$44,187,20815Fox
6Mirror Mirror$5,636-18%59-32$96$64,846,93817Relativity Media
7For Greater Glory$3,427-4%33-9$104$5,568,0288ARC Entertainment
8Easy Money (2012)$2,102-28%20$1,051$59,6062Weinstein Company
9A Cat In Paris$1,437-22%180$80$235,8478GKIDS
10The Imposter$1,36711%1--$1,367$45,6752Indomina Releasing