Grosses

With $36.25M 'Dawn of the Planet of the Apes' Holds off 'The Purge: Anarchy' ($29.8M), 'Planes: Fire and Rescue' ($17.5M) and 'Sex Tape' ($14.6M)July 21, 2014 12:48 PM

by Daniel Garris

As was widely expected, Fox's Dawn of the Planet of the Apes held onto first place this weekend with $36.25 million. The critically acclaimed 3D sci-fi action sequel was down 50 percent from last weekend, which represented a very healthy second weekend hold for a blockbuster level film in the middle of summer. The film's second weekend hold was quite similar to the 49 percent 2011's Rise of the Planet of the Apes fell when it grossed $27.83 million during its second weekend of release. With a ten-day start of $139.21 million, Dawn of the Planet of the Apes is running an impressive 32 percent ahead of the $105.21 million ten-day take of Rise of the Planet of the Apes. This weekend's hold is a strong sign for Dawn of the Planet of the Apes going forward, though the film will also soon be facing more direct competition from the likes of Universal's Lucy, Paramount's Hercules and Disney's Guardians of the Galaxy.

Universal's The Purge: Anarchy was easily the strongest of the weekend's three new wide releases, with a second place take of $29.82 million. The sequel to last year's break-out horror film debuted in line with expectations. However, the film did open 12 percent below the $34.06 million debut of The Purge. The Purge: Anarchy took in $13.01 million on Friday (which included an estimated $2.6 million from Thursday night shows), fell 27 percent on Saturday to gross $9.51 million and fell just 23 percent on Sunday to take in $7.29 million. That placed the film's opening weekend to Friday ratio at 2.29 to 1, which represented a bit less initial front-loading than the 2.03 to 1 ratio registered by The Purge. The Purge: Anarchy will hope to hold up a bit better than The Purge did, in part from not having to face competition from the likes of Man of Steel and World War Z. The Purge: Anarchy received a solid B rating on CinemaScore. The audience breakdown for the film skewed slightly towards female moviegoers (52 percent) and towards moviegoers under the age of 25 (61 percent).

Planes: Fire and Rescue debuted in third with $17.51 million. The modestly budgeted computer animated sequel from Disney opened slightly below pre-release expectations and 21 percent below the $22.23 million debut of Planes last summer. While this summer has had a relatively limited amount of choices for family audiences, Planes: Fire and Rescue may have failed to have capitalized from the fairly empty family marketplace due in part to arriving in theatres so soon after its predecessor. Planes: Fire and Rescue opened with $6.37 million on Friday, increased 4 percent on Saturday to take in $6.61 million and fell 31 percent on Sunday to gross $4.53 million. That gave the film an opening weekend to Friday ratio of 2.75 to 1. Planes: Fire and Rescue received a strong A rating on CinemaScore. The audience breakdown for the film was split evenly between genders and skewed towards moviegoers 25 years and younger (59 percent). Family audiences represented 78 percent of the film's overall audience.

Sony's Sex Tape debuted in fourth with a significantly poorer than expected $14.61 million. The R-rated comedy starring Cameron Diaz and Jason Segel opened a disappointing 54 percent softer than the $31.60 million start of 2011's Bad Teacher. Sex Tape appears to have been hurt from both its poor critical reviews and from arriving in the marketplace on the heels of a number of successful comedies over the past few months (The Other Woman, Neighbors, 22 Jump Street and Tammy). Sex Tape opened with $5.67 million on Friday (which included an estimated $1.1 million from Thursday night shows), fell 7 percent on Saturday to gross $5.28 million and declined 31 percent on Sunday to gross $3.66 million. That placed the film's opening weekend to Friday ratio at 2.58 to 1. While Sex Tape could be helped out going forward by the lack of new comedies entering the marketplace over the next few weeks, its troubling C+ rating on CinemaScore isn't a good early sign. The audience breakdown for Sex Tape skewed slightly towards female moviegoers (53 percent) and moviegoers 30 years and over (52 percent).

Transformers: Age of Extinction rounded out the weekend's top five with $9.85 million. The fourth installment of Paramount's blockbuster sci-fi action franchise finally stabilized this weekend, as it was down a solid 40 percent. Transformers: Age of Extinction has grossed $227.00 million through 24 days of release. While that already makes the film one of the year's highest grossing releases thus far domestically, it is also a significant 28.5 percent softer than the $317.37 million 24-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy placed in sixth with $7.40 million. The Melissa McCarthy comedy vehicle was down a solid 41 percent and was likely helped out a bit this weekend by the poorer than expected start of Sex Tape. Tammy has grossed a very solid $71.05 million in 19 days, which already gives the film a current total gross to opening weekend ratio of 3.29 to 1.

On the platform front, IFC Films' Boyhood maintained momentum nicely this weekend by taking in $1.17 million from 34 locations. That gave the film a strong per-location average of $34,418 for the frame and represented a 202 percent increase over last weekend's five-location start. Boyhood has grossed a strong $1.79 million in ten days of platform release and will expand into additional locations next weekend.

Daily Domestic Gross Wed, Jul. 25 2012

Wide (1000+)

#TitleWed, Jul. 25 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$13,770,092-22%4,404--$3,127$211,808,9881Warner Bros.
2Ice Age: Continental Drift$2,815,055-25%3,8865$724$98,316,3722Fox
3The Amazing Spider-Man$1,474,171-28%3,753-565$393$233,672,4363Sony / Columbia
4Ted (2012)$1,318,505-22%3,214-89$410$184,867,5104Universal
5Brave$930,084-25%2,899-493$321$211,915,8615Disney
6Magic Mike$743,323-14%2,606-484$285$104,244,3964Warner Bros.
7Savages$468,330-24%2,336-299$200$41,644,2353Universal
8Tyler Perry's Madea's Witness Protection$266,690-15%1,540-464$173$61,145,3014Lionsgate
9Madagascar 3: Europe's Most Wanted$224,229-25%1,261-1024$178$208,372,0727Paramount / DreamWorks
10Katy Perry: Part of Me 3D$221,002-17%1,123-1609$197$23,335,2433Paramount

Limited (100 — 999)

#TitleWed, Jul. 25 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$259,437-15%895-29$290$36,914,8659Focus
2Dark Shadows$116,630-11%412173$283$78,972,74111Warner Bros.
3Beasts of the Southern Wild$100,323-14%12948$778$3,176,6714Fox Searchlight
4Marvel's The Avengers$93,538-24%495-252$189$615,373,69412Disney
5The Best Exotic Marigold Hotel$68,117-13%288-54$237$44,062,76312Fox Searchlight
6Snow White and the Huntsman$63,195-16%409-268$155$152,795,6608Universal
7Prometheus$46,925-17%312-247$150$125,265,4807Fox
8Rock of Ages$40,9951%32267$127$38,086,5716Warner Bros. / New Line
9The Hunger Games$33,228-8%190-22$175$405,328,66518Lionsgate
10Abraham Lincoln: Vampire Hunter$33,083-10%266-389$124$36,585,8045Fox
11Safety Not Guaranteed$22,849-5%124-58$184$3,008,9047FilmDistrict
12Battleship$19,695-12%172-56$115$65,057,15010Universal
13What to Expect When You're Expecting$19,239-9%192-29$100$41,012,78310Lionsgate
14Dr. Seuss' The Lorax$19,205-21%167-1$115$214,007,95521Universal
15The Dictator$7,836-9%105-56$75$59,641,58910Paramount

Platform (1 — 99)

#TitleWed, Jul. 25 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$63,966-1%520$1,230$6,150,49314Warner Bros. / IMAX
2The Intouchables$46,945-7%918$516$7,207,7959Weinstein Company
3Ruby Sparks$19,557--13--$1,504$19,5570Fox Searchlight
4Born to Be Wild 3D$18,8299%330$571$20,131,39768Warner Bros. / IMAX
5The Three Stooges$9,861-18%53-19$186$44,187,20815Fox
6Mirror Mirror$5,636-18%59-32$96$64,846,93817Relativity Media
7For Greater Glory$3,427-4%33-9$104$5,568,0288ARC Entertainment
8Easy Money (2012)$2,102-28%20$1,051$59,6062Weinstein Company
9A Cat In Paris$1,437-22%180$80$235,8478GKIDS
10The Imposter$1,36711%1--$1,367$45,6752Indomina Releasing