Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Thu, Jul. 26 2012

Wide (1000+)

#TitleThu, Jul. 26 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$13,202,371-4%4,404--$2,998$225,011,3591Warner Bros.
2Ice Age: Continental Drift$3,230,84215%3,8865$831$101,547,2142Fox
3The Amazing Spider-Man$1,580,1747%3,753-565$421$235,252,6103Sony / Columbia
4Ted (2012)$1,398,0906%3,214-89$435$186,265,6004Universal
5Brave$1,108,65819%2,899-493$382$213,024,5195Disney
6Magic Mike$762,4593%2,606-484$293$105,006,8554Warner Bros.
7Savages$501,3357%2,336-299$215$42,145,5703Universal
8Madagascar 3: Europe's Most Wanted$298,32833%1,261-1024$237$208,670,4007Paramount / DreamWorks
9Tyler Perry's Madea's Witness Protection$281,9966%1,540-464$183$61,427,2974Lionsgate
10Katy Perry: Part of Me 3D$250,65413%1,123-1609$223$23,585,8973Paramount

Limited (100 — 999)

#TitleThu, Jul. 26 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$291,63412%895-29$326$37,206,4999Focus
2Marvel's The Avengers$110,15718%495-252$223$615,483,85112Disney
3Beasts of the Southern Wild$104,2194%12948$808$3,280,8904Fox Searchlight
4Dark Shadows$90,559-22%412173$220$79,063,30011Warner Bros.
5The Best Exotic Marigold Hotel$73,5018%288-54$255$44,136,26412Fox Searchlight
6Snow White and the Huntsman$71,57513%409-268$175$152,867,2358Universal
7Prometheus$52,43912%312-247$168$125,317,9197Fox
8Rock of Ages$41,9152%32267$130$38,128,4866Warner Bros. / New Line
9Abraham Lincoln: Vampire Hunter$34,7615%266-389$131$36,620,5655Fox
10The Hunger Games$34,7184%190-22$183$405,363,38318Lionsgate
11Safety Not Guaranteed$24,3637%124-58$196$3,033,2677FilmDistrict
12Dr. Seuss' The Lorax$22,54517%167-1$135$214,030,50021Universal
13Battleship$21,5009%172-56$125$65,078,65010Universal
14What to Expect When You're Expecting$20,0894%192-29$105$41,032,87210Lionsgate
15The Dictator$8,63310%105-56$82$59,650,22210Paramount

Platform (1 — 99)

#TitleThu, Jul. 26 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$69,8129%520$1,343$6,220,30514Warner Bros. / IMAX
2The Intouchables$48,7734%918$536$7,256,5689Weinstein Company
3Ruby Sparks$20,2794%13--$1,560$39,8360Fox Searchlight
4Born to Be Wild 3D$20,2598%330$614$20,151,65668Warner Bros. / IMAX
5The Three Stooges$8,448-14%53-19$159$44,195,65615Fox
6Mirror Mirror$6,84121%59-32$116$64,853,77917Relativity Media
7For Greater Glory$4,00917%33-9$121$5,572,0378ARC Entertainment
8Easy Money (2012)$1,998-5%20$999$61,6042Weinstein Company
9The Imposter$1,71626%1--$1,716$47,3912Indomina Releasing
10A Cat In Paris$1,67416%180$93$237,5218GKIDS