Grosses

'Guardians of the Galaxy' Easily Leads with $22.2M; 'As Above/So Below' Debuts in Fifth with $10.3M; 'The November Man' Lands in Sixth with $10.2MSeptember 01, 2014 08:55 AM

by Daniel Garris

Disney's Guardians of the Galaxy took in an estimated $22.18 million over the four-day frame to lead the box office for a second straight weekend. In the process, the blockbuster sci-fi superhero adaptation from Marvel became the highest grossing release of 2014 thus far domestically. Guardians of the Galaxy has grossed a tremendous $280.48 million through 32 days of release and will continue to distance itself from the $259.77 million take of Captain America: The Winter Soldier. Over the four-day frame, Guardians of the Galaxy was up an impressive 29 percent over last weekend's three-day frame. The revised three-day estimate for Guardians of the Galaxy is $17.08 million.

While it didn't have the greatest hold this weekend by Labor Day weekend standards, Paramount's Teenage Mutant Ninja Turtles still held steady in second place over the four-day frame with an estimated $15.7 million. The successful franchise re-launch was down 6 percent from last weekend's three-day frame. Teenage Mutant Ninja Turtles continues to exceed expectations in a very big way with a 25-day take of $166.36 million. The revised three-day estimate for the film is $11.90 million.

Warner's If I Stay claimed third place with an estimated four-day take of $11.30 million. That represented a respectable 26 percent decline from last weekend. If I Stay continues to perform towards the lower end of expectations with $32.16 million in eleven days. The film is performing well given its modest price tag and is running 21 percent ahead of the $26.62 million eleven-day take of last year's Carrie. The revised three-day estimate for the film is $9.30 million.

Universal's As Above/So Below debuted in fifth place over the four-day frame with an estimated $10.32 million. The low-budget horror film opened on the low end of pre-release expectations. As Above/So Below performed similarly to 2011's Apollo 18, which debuted with a $10.71 million 4-day Labor Day weekend take. As Above/So Below received a lackluster C- rating on CinemaScore and will likely be front-loaded going forward due in part to its genre. The revised three-day estimate for the film is $8.6 million.

The November Man opened in sixth with an estimated four-day take of $10.2 million. There is a history of new films aimed at adults over-performing during Labor Day weekend, but Relativity's action thriller starring Pierce Brosnan opened in line with expectations. The six-day total for The November Man stands at $11.89 million. That places The November Man 19 percent behind the $14.75 million six-day start of 2011's The Debt. The film received a respectable B+ rating on CinemaScore. The revised three-day estimate for the film is $7.88 million.

Let's Be Cops placed in fourth with an estimated four-day gross of $10.55 million. Fox's low-budget action comedy was down a solid 2 percent from last weekend. Let's Be Cops surpassed the $50 million mark this weekend and is now on the verge of reaching the $60 million mark with a 20-day take of $59.67 million. The revised three-day estimate for the film is $8.28 million.

On the limited front, Cantinflas was off to a solid start with an estimated four-day take of $3.33 million. The biopic from Lionsgate and Pantelion earned a healthy per-location average of $8,704 from 382 locations. The revised three-day estimate for the film stands at $2.66 million.

Meanwhile, Sony's re-issue of Ghostbusters grossed an estimated $2.2 million over the four-day frame from 784 locations. The revised three-day estimate for the re-issue of the 1984 blockbuster is $1.75 million.

Daily Domestic Gross Fri, Jul. 27 2012

Wide (1000+)

#TitleFri, Jul. 27 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$17,734,54534%4,4040$4,027$242,745,9042Warner Bros.
2Step Up Revolution$4,929,590--2,567--$1,920$4,929,5901Lionsgate / Summit
3The Watch$4,487,725--3,168--$1,417$4,487,7251Fox
4Ice Age: Continental Drift$4,030,76325%3,869-17$1,042$105,577,9773Fox
5Ted (2012)$2,174,65556%3,129-85$695$188,440,2555Universal
6The Amazing Spider-Man$1,895,45620%3,160-593$600$237,148,0664Sony / Columbia
7Brave$1,253,79613%2,551-348$491$214,278,3156Disney
8Magic Mike$895,12617%2,075-531$431$105,901,9815Warner Bros.
9Savages$487,830-3%1,414-922$345$42,633,4004Universal
10Tyler Perry's Madea's Witness Protection$392,81739%1,111-429$354$61,820,1145Lionsgate

Limited (100 — 999)

#TitleFri, Jul. 27 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$363,49425%853-42$426$37,569,99310Focus
2Madagascar 3: Europe's Most Wanted$266,104-11%808-453$329$208,936,5048Paramount / DreamWorks
3Beasts of the Southern Wild$222,464113%20879$1,070$3,503,3545Fox Searchlight
4Katy Perry: Part of Me 3D$174,472-30%606-517$288$23,760,3694Paramount
5The Hunger Games$152,478339%310120$492$405,515,86119Lionsgate
6Snow White and the Huntsman$115,37561%355-54$325$152,982,6109Universal
7The Intouchables$111,906129%194103$577$7,368,47410Weinstein Company
8Dark Shadows$90,3500%222-190$407$79,153,65012Warner Bros.
9The Best Exotic Marigold Hotel$84,76815%276-12$307$44,221,03213Fox Searchlight
10Prometheus$56,9429%229-83$249$125,374,8618Fox
11Men in Black 3$54,673--187-79$292$175,713,19310Sony / Columbia
12Rock of Ages$51,25522%302-20$170$38,179,7417Warner Bros. / New Line
13Abraham Lincoln: Vampire Hunter$46,55634%197-69$236$36,667,1216Fox
14Safety Not Guaranteed$45,49287%14925$305$3,078,7598FilmDistrict
15Battleship$26,61024%140-32$190$65,105,26011Universal
16The Pirates! Band of Misfits$25,988--151-38$172$30,850,91114Sony / Columbia
17What to Expect When You're Expecting$20,6133%139-53$148$41,053,48511Lionsgate

Platform (1 — 99)

#TitleFri, Jul. 27 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$67,936-3%520$1,306$6,288,24115Warner Bros. / IMAX
2Ruby Sparks$34,55170%13--$2,658$74,3871Fox Searchlight
3Born to Be Wild 3D$20,9493%330$635$20,172,60569Warner Bros. / IMAX
4Killer Joe$11,846--3--$3,949$11,8461LD Entertainment
5For Greater Glory$9,875146%8956$111$5,581,9139ARC Entertainment
6Home Run Showdown$7,335--1--$7,335$7,3351Image Entertainment
7Bol Bachchan$5,703--24-22$238$1,196,9774Fox International Pictures
8Mirror Mirror$5,285-23%56-3$94$64,859,06418Relativity Media
9Easy Money (2012)$5,008151%53$1,002$66,6123Weinstein Company
10A Cat In Paris$2,11226%12-6$176$248,8139GKIDS
11The Obama Effect$684--2-19$342$109,2823ARC Entertainment
1230 Beats$25--2-13$13$14,6052Roadside Attractions