Grosses

'Guardians of the Galaxy' Easily Leads with $22.2M; 'As Above/So Below' Debuts in Fifth with $10.3M; 'The November Man' Lands in Sixth with $10.2MSeptember 01, 2014 08:55 AM

by Daniel Garris

Disney's Guardians of the Galaxy took in an estimated $22.18 million over the four-day frame to lead the box office for a second straight weekend. In the process, the blockbuster sci-fi superhero adaptation from Marvel became the highest grossing release of 2014 thus far domestically. Guardians of the Galaxy has grossed a tremendous $280.48 million through 32 days of release and will continue to distance itself from the $259.77 million take of Captain America: The Winter Soldier. Over the four-day frame, Guardians of the Galaxy was up an impressive 29 percent over last weekend's three-day frame. The revised three-day estimate for Guardians of the Galaxy is $17.08 million.

While it didn't have the greatest hold this weekend by Labor Day weekend standards, Paramount's Teenage Mutant Ninja Turtles still held steady in second place over the four-day frame with an estimated $15.7 million. The successful franchise re-launch was down 6 percent from last weekend's three-day frame. Teenage Mutant Ninja Turtles continues to exceed expectations in a very big way with a 25-day take of $166.36 million. The revised three-day estimate for the film is $11.90 million.

Warner's If I Stay claimed third place with an estimated four-day take of $11.30 million. That represented a respectable 26 percent decline from last weekend. If I Stay continues to perform towards the lower end of expectations with $32.16 million in eleven days. The film is performing well given its modest price tag and is running 21 percent ahead of the $26.62 million eleven-day take of last year's Carrie. The revised three-day estimate for the film is $9.30 million.

Universal's As Above/So Below debuted in fifth place over the four-day frame with an estimated $10.32 million. The low-budget horror film opened on the low end of pre-release expectations. As Above/So Below performed similarly to 2011's Apollo 18, which debuted with a $10.71 million 4-day Labor Day weekend take. As Above/So Below received a lackluster C- rating on CinemaScore and will likely be front-loaded going forward due in part to its genre. The revised three-day estimate for the film is $8.6 million.

The November Man opened in sixth with an estimated four-day take of $10.2 million. There is a history of new films aimed at adults over-performing during Labor Day weekend, but Relativity's action thriller starring Pierce Brosnan opened in line with expectations. The six-day total for The November Man stands at $11.89 million. That places The November Man 19 percent behind the $14.75 million six-day start of 2011's The Debt. The film received a respectable B+ rating on CinemaScore. The revised three-day estimate for the film is $7.88 million.

Let's Be Cops placed in fourth with an estimated four-day gross of $10.55 million. Fox's low-budget action comedy was down a solid 2 percent from last weekend. Let's Be Cops surpassed the $50 million mark this weekend and is now on the verge of reaching the $60 million mark with a 20-day take of $59.67 million. The revised three-day estimate for the film is $8.28 million.

On the limited front, Cantinflas was off to a solid start with an estimated four-day take of $3.33 million. The biopic from Lionsgate and Pantelion earned a healthy per-location average of $8,704 from 382 locations. The revised three-day estimate for the film stands at $2.66 million.

Meanwhile, Sony's re-issue of Ghostbusters grossed an estimated $2.2 million over the four-day frame from 784 locations. The revised three-day estimate for the re-issue of the 1984 blockbuster is $1.75 million.

Daily Domestic Gross Sat, Jul. 28 2012

Wide (1000+)

#TitleSat, Jul. 28 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$24,712,41739%4,4040$5,611$267,458,3212Warner Bros.
2Ice Age: Continental Drift$5,328,03432%3,869-17$1,377$110,906,0113Fox
3The Watch$4,706,1415%3,168--$1,486$9,193,8661Fox
4Step Up Revolution$3,903,301-21%2,567--$1,521$8,832,8911Lionsgate / Summit
5Ted (2012)$3,019,48539%3,129-85$965$191,459,7405Universal
6The Amazing Spider-Man$2,763,87946%3,160-593$875$239,911,9454Sony / Columbia
7Brave$1,713,52337%2,551-348$672$215,991,8386Disney
8Magic Mike$1,056,44918%2,075-531$509$106,958,4305Warner Bros.
9Savages$742,35052%1,414-922$525$43,375,7504Universal
10Tyler Perry's Madea's Witness Protection$568,81145%1,111-429$512$62,388,9255Lionsgate

Limited (100 — 999)

#TitleSat, Jul. 28 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$622,82571%853-42$730$38,192,81810Focus
2Beasts of the Southern Wild$401,58081%20879$1,931$3,904,9345Fox Searchlight
3Madagascar 3: Europe's Most Wanted$353,91033%808-453$438$209,290,4148Paramount / DreamWorks
4The Intouchables$230,056106%194103$1,186$7,598,53010Weinstein Company
5The Hunger Games$203,71934%310120$657$405,719,58019Lionsgate
6Katy Perry: Part of Me 3D$202,54216%606-517$334$23,962,9114Paramount
7Snow White and the Huntsman$163,30042%355-54$460$153,145,9109Universal
8The Best Exotic Marigold Hotel$144,94771%276-12$525$44,365,97913Fox Searchlight
9Dark Shadows$128,63242%222-190$579$79,282,28212Warner Bros.
10Prometheus$84,71749%229-83$370$125,459,5788Fox
11Men in Black 3$76,22539%187-79$408$175,789,41810Sony / Columbia
12Safety Not Guaranteed$70,78456%14925$475$3,149,5438FilmDistrict
13Rock of Ages$70,41837%302-20$233$38,250,1597Warner Bros. / New Line
14Abraham Lincoln: Vampire Hunter$65,18040%197-69$331$36,732,3016Fox
15Battleship$38,50545%140-32$275$65,143,76511Universal
16The Pirates! Band of Misfits$31,58722%151-38$209$30,882,49814Sony / Columbia
17What to Expect When You're Expecting$27,75035%139-53$200$41,081,23511Lionsgate

Platform (1 — 99)

#TitleSat, Jul. 28 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$69,3252%520$1,333$6,357,56615Warner Bros. / IMAX
2Ruby Sparks$63,33083%13--$4,872$137,7171Fox Searchlight
3Born to Be Wild 3D$24,17715%330$733$20,196,78269Warner Bros. / IMAX
4Killer Joe$14,06419%3--$4,688$25,9101LD Entertainment
5For Greater Glory$13,23534%8956$149$5,595,1489ARC Entertainment
6Bol Bachchan$11,803107%24-22$492$1,208,7804Fox International Pictures
7Easy Money (2012)$10,000100%53$2,000$76,6123Weinstein Company
8Mirror Mirror$5,6647%56-3$101$64,864,72818Relativity Media
9A Cat In Paris$4,264102%12-6$355$253,0779GKIDS
10Home Run Showdown$563-92%1--$563$7,8981Image Entertainment
11The Obama Effect$524-23%2-19$262$109,8063ARC Entertainment
1230 Beats$23-8%2-13$12$14,6282Roadside Attractions