Grosses

'Lucy' Strong with $48.9M in Four Days; $33.1M for 'Hercules' Over the Same SpanJuly 29, 2014 12:41 PM

by Daniel Garris

Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.

Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.

Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film counties to exceed expectations with $174.67 million in 18 days.

Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.

Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.

Daily Domestic Gross Sat, Jul. 28 2012

Wide (1000+)

#TitleSat, Jul. 28 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$24,712,41739%4,4040$5,611$267,458,3212Warner Bros.
2Ice Age: Continental Drift$5,328,03432%3,869-17$1,377$110,906,0113Fox
3The Watch$4,706,1415%3,168--$1,486$9,193,8661Fox
4Step Up Revolution$3,903,301-21%2,567--$1,521$8,832,8911Lionsgate / Summit
5Ted (2012)$3,019,48539%3,129-85$965$191,459,7405Universal
6The Amazing Spider-Man$2,763,87946%3,160-593$875$239,911,9454Sony / Columbia
7Brave$1,713,52337%2,551-348$672$215,991,8386Disney
8Magic Mike$1,056,44918%2,075-531$509$106,958,4305Warner Bros.
9Savages$742,35052%1,414-922$525$43,375,7504Universal
10Tyler Perry's Madea's Witness Protection$568,81145%1,111-429$512$62,388,9255Lionsgate

Limited (100 — 999)

#TitleSat, Jul. 28 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$622,82571%853-42$730$38,192,81810Focus
2Beasts of the Southern Wild$401,58081%20879$1,931$3,904,9345Fox Searchlight
3Madagascar 3: Europe's Most Wanted$353,91033%808-453$438$209,290,4148Paramount / DreamWorks
4The Intouchables$230,056106%194103$1,186$7,598,53010Weinstein Company
5The Hunger Games$203,71934%310120$657$405,719,58019Lionsgate
6Katy Perry: Part of Me 3D$202,54216%606-517$334$23,962,9114Paramount
7Snow White and the Huntsman$163,30042%355-54$460$153,145,9109Universal
8The Best Exotic Marigold Hotel$144,94771%276-12$525$44,365,97913Fox Searchlight
9Dark Shadows$128,63242%222-190$579$79,282,28212Warner Bros.
10Prometheus$84,71749%229-83$370$125,459,5788Fox
11Men in Black 3$76,22539%187-79$408$175,789,41810Sony / Columbia
12Safety Not Guaranteed$70,78456%14925$475$3,149,5438FilmDistrict
13Rock of Ages$70,41837%302-20$233$38,250,1597Warner Bros. / New Line
14Abraham Lincoln: Vampire Hunter$65,18040%197-69$331$36,732,3016Fox
15Battleship$38,50545%140-32$275$65,143,76511Universal
16The Pirates! Band of Misfits$31,58722%151-38$209$30,882,49814Sony / Columbia
17What to Expect When You're Expecting$27,75035%139-53$200$41,081,23511Lionsgate

Platform (1 — 99)

#TitleSat, Jul. 28 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$69,3252%520$1,333$6,357,56615Warner Bros. / IMAX
2Ruby Sparks$63,33083%13--$4,872$137,7171Fox Searchlight
3Born to Be Wild 3D$24,17715%330$733$20,196,78269Warner Bros. / IMAX
4Killer Joe$14,06419%3--$4,688$25,9101LD Entertainment
5For Greater Glory$13,23534%8956$149$5,595,1489ARC Entertainment
6Bol Bachchan$11,803107%24-22$492$1,208,7804Fox International Pictures
7Easy Money (2012)$10,000100%53$2,000$76,6123Weinstein Company
8Mirror Mirror$5,6647%56-3$101$64,864,72818Relativity Media
9A Cat In Paris$4,264102%12-6$355$253,0779GKIDS
10Home Run Showdown$563-92%1--$563$7,8981Image Entertainment
11The Obama Effect$524-23%2-19$262$109,8063ARC Entertainment
1230 Beats$23-8%2-13$12$14,6282Roadside Attractions