Grosses

'Lucy' Strong with $48.9M in Four Days; $33.1M for 'Hercules' Over the Same SpanJuly 29, 2014 12:41 PM

by Daniel Garris

Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.

Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.

Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film counties to exceed expectations with $174.67 million in 18 days.

Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.

Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.

Daily Domestic Gross Tue, Jul. 31 2012

Wide (1000+)

#TitleTue, Jul. 31 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$8,773,1168%4,4040$1,992$304,045,9722Warner Bros.
2Ice Age: Continental Drift$2,587,49940%3,869-17$669$119,331,2093Fox
3Step Up Revolution$1,886,72928%2,567--$735$15,091,5621Lionsgate / Summit
4The Watch$1,885,12619%3,168--$595$16,224,2921Fox
5The Amazing Spider-Man$1,325,35832%3,160-593$419$244,281,0304Sony / Columbia
6Ted (2012)$1,220,31020%3,129-85$390$195,855,9855Universal
7Brave$890,29032%2,551-348$349$218,894,3146Disney
8Magic Mike$527,00826%2,075-531$254$108,571,0615Warner Bros.
9Savages$318,15019%1,414-922$225$44,570,3704Universal
10Tyler Perry's Madea's Witness Protection$185,35216%1,111-429$167$63,081,2885Lionsgate

Limited (100 — 999)

#TitleTue, Jul. 31 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$246,77622%853-42$289$39,090,23710Focus
2Madagascar 3: Europe's Most Wanted$193,43139%808-453$239$209,903,2468Paramount / DreamWorks
3Beasts of the Southern Wild$137,40220%20879$661$4,458,9645Fox Searchlight
4Katy Perry: Part of Me 3D$126,26922%606-517$208$24,366,2614Paramount
5The Hunger Games$104,04212%310120$336$406,079,03719Lionsgate
6The Intouchables$87,47536%194103$451$7,925,88110Weinstein Company
7Snow White and the Huntsman$69,22522%355-54$195$153,387,3959Universal
8The Best Exotic Marigold Hotel$64,51137%276-12$234$44,583,22313Fox Searchlight
9Dark Shadows$44,10210%222-190$199$79,434,89712Warner Bros.
10Prometheus$37,19219%229-83$162$125,590,4008Fox
11Abraham Lincoln: Vampire Hunter$29,50118%197-69$150$36,833,0406Fox
12Safety Not Guaranteed$26,08014%14925$175$3,250,9968FilmDistrict
13Rock of Ages$24,95515%302-20$83$38,335,8177Warner Bros. / New Line
14Battleship$16,10515%140-32$115$65,203,26011Universal
15What to Expect When You're Expecting$13,23817%139-53$95$41,126,69711Lionsgate

Platform (1 — 99)

#TitleTue, Jul. 31 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$64,87841%520$1,248$6,521,65115Warner Bros. / IMAX
2Born to Be Wild 3D$16,78925%330$509$20,242,94769Warner Bros. / IMAX
3Ruby Sparks$14,860-6%13--$1,143$211,3821Fox Searchlight
4For Greater Glory$7,65821%8956$86$5,622,8019ARC Entertainment
5Mirror Mirror$4,63938%56-3$83$64,876,69418Relativity Media
6The Imposter$3,28490%21$1,642$64,3613Indomina Releasing
7Easy Money (2012)$2,358-3%53$472$88,3023Weinstein Company
8A Cat In Paris$1,77337%12-6$148$259,5009GKIDS
9The Obama Effect$145-6%2--$73$110,5513ARC Entertainment
1030 Beats$7--2--$4$14,6932Roadside Attractions