Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Thu, Aug. 2 2012

Wide (1000+)

#TitleThu, Aug. 2 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$6,818,467-7%4,4040$1,548$318,197,7642Warner Bros.
2Ice Age: Continental Drift$1,973,617-9%3,869-17$510$123,462,8593Fox
3Step Up Revolution$1,352,8020%2,567--$527$17,797,1491Lionsgate / Summit
4The Watch$1,330,470-9%3,168--$420$19,013,2031Fox
5Ted (2012)$1,018,926-4%3,129-85$326$197,937,2365Universal
6The Amazing Spider-Man$1,013,217-3%3,160-593$321$246,340,3334Sony / Columbia
7Brave$751,014-5%2,551-348$294$220,434,0406Disney
8Magic Mike$471,1160%2,075-531$227$109,514,3055Warner Bros.
9Savages$281,6905%1,414-922$199$45,120,1104Universal
10Tyler Perry's Madea's Witness Protection$163,902-1%1,111-429$148$63,410,4255Lionsgate

Limited (100 — 999)

#TitleThu, Aug. 2 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$224,7570%853-42$263$39,539,04410Focus
2Madagascar 3: Europe's Most Wanted$171,132-10%808-453$212$210,264,8308Paramount / DreamWorks
3Beasts of the Southern Wild$133,487-2%20879$642$4,728,7925Fox Searchlight
4Katy Perry: Part of Me 3D$106,180-7%606-517$175$24,587,0744Paramount
5The Hunger Games$95,0031%310120$306$406,267,85819Lionsgate
6Snow White and the Huntsman$82,12629%355-54$231$153,533,2469Universal
7The Intouchables$74,274-10%194103$383$8,082,66110Weinstein Company
8The Best Exotic Marigold Hotel$61,0843%276-12$221$44,703,57113Fox Searchlight
9Dark Shadows$43,9519%222-190$198$79,519,18612Warner Bros.
10Prometheus$35,8889%229-83$157$125,659,1188Fox
11Safety Not Guaranteed$27,59411%14925$185$3,303,5538FilmDistrict
12Abraham Lincoln: Vampire Hunter$27,5063%197-69$140$36,887,2276Fox
13Rock of Ages$24,3802%302-20$81$38,384,1047Warner Bros. / New Line
14Battleship$18,09029%140-32$129$65,235,40011Universal
15What to Expect When You're Expecting$13,1617%139-53$95$41,152,20311Lionsgate

Platform (1 — 99)

#TitleThu, Aug. 2 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$62,446-5%520$1,201$6,649,93515Warner Bros. / IMAX
2Born to Be Wild 3D$16,409-4%330$497$20,276,49269Warner Bros. / IMAX
3Ruby Sparks$15,278-5%130$1,175$242,7701Fox Searchlight
4For Greater Glory$8,2059%8956$92$5,638,5309ARC Entertainment
5Mirror Mirror$3,317-14%56-3$59$64,883,86118Relativity Media
6The Imposter$2,127-8%21$1,064$68,9873Indomina Releasing
7Easy Money (2012)$1,872-25%53$374$92,6843Weinstein Company
8A Cat In Paris$1,8312%12-6$153$263,1289GKIDS
9The Obama Effect$169-8%2--$85$110,9043ARC Entertainment