Grosses

With $36.25M 'Dawn of the Planet of the Apes' Holds off 'The Purge: Anarchy' ($29.8M), 'Planes: Fire and Rescue' ($17.5M) and 'Sex Tape' ($14.6M)July 21, 2014 12:48 PM

by Daniel Garris

As was widely expected, Fox's Dawn of the Planet of the Apes held onto first place this weekend with $36.25 million. The critically acclaimed 3D sci-fi action sequel was down 50 percent from last weekend, which represented a very healthy second weekend hold for a blockbuster level film in the middle of summer. The film's second weekend hold was quite similar to the 49 percent 2011's Rise of the Planet of the Apes fell when it grossed $27.83 million during its second weekend of release. With a ten-day start of $139.21 million, Dawn of the Planet of the Apes is running an impressive 32 percent ahead of the $105.21 million ten-day take of Rise of the Planet of the Apes. This weekend's hold is a strong sign for Dawn of the Planet of the Apes going forward, though the film will also soon be facing more direct competition from the likes of Universal's Lucy, Paramount's Hercules and Disney's Guardians of the Galaxy.

Universal's The Purge: Anarchy was easily the strongest of the weekend's three new wide releases, with a second place take of $29.82 million. The sequel to last year's break-out horror film debuted in line with expectations. However, the film did open 12 percent below the $34.06 million debut of The Purge. The Purge: Anarchy took in $13.01 million on Friday (which included an estimated $2.6 million from Thursday night shows), fell 27 percent on Saturday to gross $9.51 million and fell just 23 percent on Sunday to take in $7.29 million. That placed the film's opening weekend to Friday ratio at 2.29 to 1, which represented a bit less initial front-loading than the 2.03 to 1 ratio registered by The Purge. The Purge: Anarchy will hope to hold up a bit better than The Purge did, in part from not having to face competition from the likes of Man of Steel and World War Z. The Purge: Anarchy received a solid B rating on CinemaScore. The audience breakdown for the film skewed slightly towards female moviegoers (52 percent) and towards moviegoers under the age of 25 (61 percent).

Planes: Fire and Rescue debuted in third with $17.51 million. The modestly budgeted computer animated sequel from Disney opened slightly below pre-release expectations and 21 percent below the $22.23 million debut of Planes last summer. While this summer has had a relatively limited amount of choices for family audiences, Planes: Fire and Rescue may have failed to have capitalized from the fairly empty family marketplace due in part to arriving in theatres so soon after its predecessor. Planes: Fire and Rescue opened with $6.37 million on Friday, increased 4 percent on Saturday to take in $6.61 million and fell 31 percent on Sunday to gross $4.53 million. That gave the film an opening weekend to Friday ratio of 2.75 to 1. Planes: Fire and Rescue received a strong A rating on CinemaScore. The audience breakdown for the film was split evenly between genders and skewed towards moviegoers 25 years and younger (59 percent). Family audiences represented 78 percent of the film's overall audience.

Sony's Sex Tape debuted in fourth with a significantly poorer than expected $14.61 million. The R-rated comedy starring Cameron Diaz and Jason Segel opened a disappointing 54 percent softer than the $31.60 million start of 2011's Bad Teacher. Sex Tape appears to have been hurt from both its poor critical reviews and from arriving in the marketplace on the heels of a number of successful comedies over the past few months (The Other Woman, Neighbors, 22 Jump Street and Tammy). Sex Tape opened with $5.67 million on Friday (which included an estimated $1.1 million from Thursday night shows), fell 7 percent on Saturday to gross $5.28 million and declined 31 percent on Sunday to gross $3.66 million. That placed the film's opening weekend to Friday ratio at 2.58 to 1. While Sex Tape could be helped out going forward by the lack of new comedies entering the marketplace over the next few weeks, its troubling C+ rating on CinemaScore isn't a good early sign. The audience breakdown for Sex Tape skewed slightly towards female moviegoers (53 percent) and moviegoers 30 years and over (52 percent).

Transformers: Age of Extinction rounded out the weekend's top five with $9.85 million. The fourth installment of Paramount's blockbuster sci-fi action franchise finally stabilized this weekend, as it was down a solid 40 percent. Transformers: Age of Extinction has grossed $227.00 million through 24 days of release. While that already makes the film one of the year's highest grossing releases thus far domestically, it is also a significant 28.5 percent softer than the $317.37 million 24-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy placed in sixth with $7.40 million. The Melissa McCarthy comedy vehicle was down a solid 41 percent and was likely helped out a bit this weekend by the poorer than expected start of Sex Tape. Tammy has grossed a very solid $71.05 million in 19 days, which already gives the film a current total gross to opening weekend ratio of 3.29 to 1.

On the platform front, IFC Films' Boyhood maintained momentum nicely this weekend by taking in $1.17 million from 34 locations. That gave the film a strong per-location average of $34,418 for the frame and represented a 202 percent increase over last weekend's five-location start. Boyhood has grossed a strong $1.79 million in ten days of platform release and will expand into additional locations next weekend.

Daily Domestic Gross Thu, Aug. 2 2012

Wide (1000+)

#TitleThu, Aug. 2 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$6,818,467-7%4,4040$1,548$318,197,7642Warner Bros.
2Ice Age: Continental Drift$1,973,617-9%3,869-17$510$123,462,8593Fox
3Step Up Revolution$1,352,8020%2,567--$527$17,797,1491Lionsgate / Summit
4The Watch$1,330,470-9%3,168--$420$19,013,2031Fox
5Ted (2012)$1,018,926-4%3,129-85$326$197,937,2365Universal
6The Amazing Spider-Man$1,013,217-3%3,160-593$321$246,340,3334Sony / Columbia
7Brave$751,014-5%2,551-348$294$220,434,0406Disney
8Magic Mike$471,1160%2,075-531$227$109,514,3055Warner Bros.
9Savages$281,6905%1,414-922$199$45,120,1104Universal
10Tyler Perry's Madea's Witness Protection$163,902-1%1,111-429$148$63,410,4255Lionsgate

Limited (100 — 999)

#TitleThu, Aug. 2 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$224,7570%853-42$263$39,539,04410Focus
2Madagascar 3: Europe's Most Wanted$171,132-10%808-453$212$210,264,8308Paramount / DreamWorks
3Beasts of the Southern Wild$133,487-2%20879$642$4,728,7925Fox Searchlight
4Katy Perry: Part of Me 3D$106,180-7%606-517$175$24,587,0744Paramount
5The Hunger Games$95,0031%310120$306$406,267,85819Lionsgate
6Snow White and the Huntsman$82,12629%355-54$231$153,533,2469Universal
7The Intouchables$74,274-10%194103$383$8,082,66110Weinstein Company
8The Best Exotic Marigold Hotel$61,0843%276-12$221$44,703,57113Fox Searchlight
9Dark Shadows$43,9519%222-190$198$79,519,18612Warner Bros.
10Prometheus$35,8889%229-83$157$125,659,1188Fox
11Safety Not Guaranteed$27,59411%14925$185$3,303,5538FilmDistrict
12Abraham Lincoln: Vampire Hunter$27,5063%197-69$140$36,887,2276Fox
13Rock of Ages$24,3802%302-20$81$38,384,1047Warner Bros. / New Line
14Battleship$18,09029%140-32$129$65,235,40011Universal
15What to Expect When You're Expecting$13,1617%139-53$95$41,152,20311Lionsgate

Platform (1 — 99)

#TitleThu, Aug. 2 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$62,446-5%520$1,201$6,649,93515Warner Bros. / IMAX
2Born to Be Wild 3D$16,409-4%330$497$20,276,49269Warner Bros. / IMAX
3Ruby Sparks$15,278-5%130$1,175$242,7701Fox Searchlight
4For Greater Glory$8,2059%8956$92$5,638,5309ARC Entertainment
5Mirror Mirror$3,317-14%56-3$59$64,883,86118Relativity Media
6The Imposter$2,127-8%21$1,064$68,9873Indomina Releasing
7Easy Money (2012)$1,872-25%53$374$92,6843Weinstein Company
8A Cat In Paris$1,8312%12-6$153$263,1289GKIDS
9The Obama Effect$169-8%2--$85$110,9043ARC Entertainment