Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Sun, Aug. 5 2012

Wide (1000+)

#TitleSun, Aug. 5 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$11,238,166-21%4,242-162$2,649$353,935,0943Warner Bros.
2Total Recall (2012)$7,137,896-24%3,601--$1,982$25,577,7581Sony / Columbia
3Diary of a Wimpy Kid: Dog Days$3,732,065-26%3,391--$1,101$14,623,5991Fox
4Ice Age: Continental Drift$2,722,517-19%3,542-327$769$132,071,8994Fox
5The Watch$2,049,906-20%3,1680$647$25,541,1182Fox
6Step Up Revolution$1,816,598-17%2,60639$697$23,724,6112Lionsgate / Summit
7Ted (2012)$1,743,210-23%2,767-362$630$203,579,9156Universal
8The Amazing Spider-Man$1,412,497-19%2,425-735$582$250,740,6485Sony / Columbia
9Brave$996,246-16%2,110-441$472$223,420,2547Disney
10Magic Mike$398,429-26%1,202-873$331$110,928,6776Warner Bros.

Limited (100 — 999)

#TitleSun, Aug. 5 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$380,743-28%687-166$554$40,779,12711Focus
2Beasts of the Southern Wild$361,725-27%318110$1,138$5,883,5606Fox Searchlight
3Savages$337,920-11%704-710$480$46,078,6455Universal
4Men in Black 3$204,196-22%326139$626$176,626,90711Sony / Columbia
5Madagascar 3: Europe's Most Wanted$202,984-9%504-304$403$210,852,3429Paramount / DreamWorks
6Tyler Perry's Madea's Witness Protection$186,850-42%737-374$254$64,142,2536Lionsgate
7The Intouchables$181,908-27%1940$938$8,648,79111Weinstein Company
8The Hunger Games$127,512-26%291-19$438$406,697,22420Lionsgate
9The Best Exotic Marigold Hotel$106,052-18%230-46$461$45,014,05514Fox Searchlight
10Snow White and the Huntsman$95,790-25%309-46$310$153,829,95510Universal
11Katy Perry: Part of Me 3D$65,197-15%277-329$235$24,789,0975Paramount
12Prometheus$56,201-14%198-31$284$125,826,9429Fox
13Safety Not Guaranteed$48,658-31%121-28$402$3,464,5519FilmDistrict
14Abraham Lincoln: Vampire Hunter$44,448-11%165-32$269$37,014,0757Fox
15Dark Shadows$34,127-19%132-90$259$79,628,02413Warner Bros.
16The Pirates! Band of Misfits$19,721-22%112-39$176$31,051,12615Sony / Columbia
17Rock of Ages$18,848-33%145-157$130$38,452,3338Warner Bros. / New Line

Platform (1 — 99)

#TitleSun, Aug. 5 2012LocationsAvg.TotalWks.Dist.
1Ruby Sparks$119,150-31%6451$1,862$638,6832Fox Searchlight
2To the Arctic 3D$71,250-2%520$1,370$6,855,60116Warner Bros. / IMAX
3Born to Be Wild 3D$18,871-20%330$572$20,339,95170Warner Bros. / IMAX
4Soldiers of Fortune$8,423-10%50--$168$24,9781Roadside Attractions
5Easy Money (2012)$6,835-28%61$1,139$114,2344Weinstein Company
6For Greater Glory$6,19110%34-55$182$5,654,16510ARC Entertainment
7A Cat In Paris$3,772-26%142$269$274,08810GKIDS
8Mirror Mirror$2,181-12%39-17$56$64,890,59519Relativity Media