Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Mon, Aug. 6 2012

Wide (1000+)

#TitleMon, Aug. 6 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$4,725,498-58%4,242-162$1,114$358,660,5923Warner Bros.
2Total Recall (2012)$3,002,968-58%3,601--$834$28,580,7261Sony / Columbia
3Diary of a Wimpy Kid: Dog Days$1,977,307-47%3,391--$583$16,600,9061Fox
4Ice Age: Continental Drift$1,268,645-53%3,542-327$358$133,340,5444Fox
5The Watch$972,783-53%3,1680$307$26,513,9012Fox
6Step Up Revolution$929,278-49%2,60639$357$24,653,8892Lionsgate / Summit
7Ted (2012)$816,265-53%2,767-362$295$204,396,1806Universal
8The Amazing Spider-Man$685,562-51%2,425-735$283$251,426,2105Sony / Columbia
9Brave$509,748-49%2,110-441$242$223,930,0027Disney
10Magic Mike$221,180-44%1,202-873$184$111,149,8576Warner Bros.

Limited (100 — 999)

#TitleMon, Aug. 6 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$167,431-56%687-166$244$40,946,55811Focus
2Savages$144,320-57%704-710$205$46,222,9655Universal
3Beasts of the Southern Wild$140,120-61%318110$441$6,023,6806Fox Searchlight
4Madagascar 3: Europe's Most Wanted$101,761-50%504-304$202$210,954,1039Paramount / DreamWorks
5Tyler Perry's Madea's Witness Protection$84,982-55%737-374$115$64,227,2356Lionsgate
6The Intouchables$68,701-62%1940$354$8,717,49211Weinstein Company
7The Hunger Games$66,226-48%291-19$228$406,763,45020Lionsgate
8The Best Exotic Marigold Hotel$49,730-53%230-46$216$45,063,78514Fox Searchlight
9Snow White and the Huntsman$49,440-48%309-46$160$153,879,39510Universal
10Katy Perry: Part of Me 3D$43,310-34%277-329$156$24,832,4075Paramount
11Prometheus$26,779-52%198-31$135$125,853,7219Fox
12Safety Not Guaranteed$21,026-57%121-28$174$3,485,5779FilmDistrict
13Abraham Lincoln: Vampire Hunter$18,991-57%165-32$115$37,033,0667Fox
14Dark Shadows$16,575-51%132-90$126$79,644,59913Warner Bros.
15Rock of Ages$9,921-47%145-157$68$38,462,2548Warner Bros. / New Line

Platform (1 — 99)

#TitleMon, Aug. 6 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$51,403-28%520$989$6,907,00416Warner Bros. / IMAX
2Ruby Sparks$45,955-61%6451$718$684,6382Fox Searchlight
3Born to Be Wild 3D$15,061-20%330$456$20,355,01270Warner Bros. / IMAX
4Soldiers of Fortune$3,776-55%50--$76$28,7541Roadside Attractions
5For Greater Glory$2,503-60%34-55$74$5,656,66810ARC Entertainment
6Easy Money (2012)$2,303-66%61$384$116,5374Weinstein Company
7A Cat In Paris$1,726-54%142$123$275,81410GKIDS
8Mirror Mirror$814-63%39-17$21$64,891,40919Relativity Media