Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Tue, Aug. 7 2012

Wide (1000+)

#TitleTue, Aug. 7 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$4,673,412-1%4,242-162$1,102$363,334,0043Warner Bros.
2Total Recall (2012)$3,182,5786%3,601--$884$31,763,3041Sony / Columbia
3Diary of a Wimpy Kid: Dog Days$2,291,20516%3,391--$676$18,892,1111Fox
4Ice Age: Continental Drift$1,484,17717%3,542-327$419$134,824,7214Fox
5Step Up Revolution$1,106,69119%2,60639$425$25,760,5802Lionsgate / Summit
6The Watch$1,092,93712%3,1680$345$27,606,8382Fox
7Ted (2012)$871,6057%2,767-362$315$205,267,7856Universal
8The Amazing Spider-Man$762,00911%2,425-735$314$252,188,2195Sony / Columbia
9Brave$546,1257%2,110-441$259$224,476,1277Disney
10Magic Mike$276,08625%1,202-873$230$111,425,9436Warner Bros.

Limited (100 — 999)

#TitleTue, Aug. 7 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$184,12810%687-166$268$41,130,68611Focus
2Beasts of the Southern Wild$152,7259%318110$480$6,176,4056Fox Searchlight
3Savages$151,3605%704-710$215$46,374,3255Universal
4Madagascar 3: Europe's Most Wanted$115,04313%504-304$228$211,069,1469Paramount / DreamWorks
5Tyler Perry's Madea's Witness Protection$93,81510%737-374$127$64,321,0506Lionsgate
6The Intouchables$77,25712%1940$398$8,794,74911Weinstein Company
7The Hunger Games$69,5785%291-19$239$406,833,02820Lionsgate
8The Best Exotic Marigold Hotel$55,75412%230-46$242$45,119,53914Fox Searchlight
9Snow White and the Huntsman$52,5306%309-46$170$153,931,92510Universal
10Katy Perry: Part of Me 3D$43,1110%277-329$156$24,875,5185Paramount
11Prometheus$31,36617%198-31$158$125,885,0879Fox
12Safety Not Guaranteed$20,553-2%121-28$170$3,506,1309FilmDistrict
13Abraham Lincoln: Vampire Hunter$19,8525%165-32$120$37,052,9187Fox
14Dark Shadows$17,4015%132-90$132$79,662,00013Warner Bros.
15Rock of Ages$9,125-8%145-157$63$38,471,3798Warner Bros. / New Line

Platform (1 — 99)

#TitleTue, Aug. 7 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$56,69410%520$1,090$6,963,69816Warner Bros. / IMAX
2Ruby Sparks$45,236-2%6451$707$729,8742Fox Searchlight
3Born to Be Wild 3D$16,65911%330$505$20,371,67170Warner Bros. / IMAX
4Mirror Mirror$13,5291562%39-17$347$64,904,93819Relativity Media
5Soldiers of Fortune$3,8933%50--$78$32,6471Roadside Attractions
6For Greater Glory$3,45438%34-55$102$5,660,12210ARC Entertainment
7Easy Money (2012)$2,92627%61$488$119,4634Weinstein Company
8A Cat In Paris$1,8618%142$133$277,67510GKIDS