Grosses

'Lucy' Strong with $48.9M in Four Days; $33.1M for 'Hercules' Over the Same SpanJuly 29, 2014 12:41 PM

by Daniel Garris

Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.

Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.

Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film counties to exceed expectations with $174.67 million in 18 days.

Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.

Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.

Daily Domestic Gross Fri, Aug. 10 2012

Wide (1000+)

#TitleFri, Aug. 10 2012LocationsAvg.TotalWks.Dist.
1The Bourne Legacy$13,931,400--3,745--$3,720$13,931,4001Universal
2The Campaign$10,177,051--3,205--$3,175$10,177,0511Warner Bros.
3The Dark Knight Rises$5,600,19956%3,690-552$1,518$376,209,0184Warner Bros.
4Hope Springs (2012)$4,635,819112%2,361--$1,963$9,088,8761Sony / Columbia
5Diary of a Wimpy Kid: Dog Days$2,863,27264%3,40110$842$25,217,2802Fox
6Total Recall (2012)$2,450,95319%3,6010$681$38,539,3452Sony / Columbia
7Ice Age: Continental Drift$2,008,39556%3,103-439$647$139,322,4475Fox
8Ted (2012)$993,59548%2,208-559$450$207,618,5057Universal
9Step Up Revolution$961,66325%1,898-708$507$28,276,4253Lionsgate / Summit
10The Watch$689,097-8%2,463-705$280$29,863,7253Fox
11The Amazing Spider-Man$629,4169%1,585-840$397$253,972,8586Sony / Columbia
12Brave$538,2848%1,259-851$428$225,981,1508Disney

Limited (100 — 999)

#TitleFri, Aug. 10 2012LocationsAvg.TotalWks.Dist.
1Nitro Circus The Movie 3D$400,84127%800--$501$1,383,2991ARC Entertainment
2Beasts of the Southern Wild$207,91162%286-32$727$6,645,1847Fox Searchlight
3Moonrise Kingdom$178,2269%447-240$399$41,638,62412Focus
4Men in Black 3$151,496--295-31$514$177,192,92912Sony / Columbia
5Magic Mike$146,887-26%450-752$326$111,963,5057Warner Bros.
6Madagascar 3: Europe's Most Wanted$134,24529%306-198$439$211,399,00910Paramount / DreamWorks
7Ruby Sparks$126,549273%261197$485$924,0473Fox Searchlight
8The Intouchables$100,08856%1940$516$9,023,51912Weinstein Company
9The Hunger Games$99,60243%260-31$383$407,069,83721Lionsgate
10Tyler Perry's Madea's Witness Protection$87,79338%364-373$241$64,542,6577Lionsgate
11Snow White and the Huntsman$81,88576%273-36$300$154,106,59511Universal
12Savages$68,370-22%318-386$215$46,631,6356Universal
13The Best Exotic Marigold Hotel$48,58414%184-46$264$45,255,87915Fox Searchlight
14Katy Perry: Part of Me 3D$42,30640%202-75$209$24,976,3356Paramount
15Prometheus$30,85818%141-57$219$125,968,11910Fox
16Abraham Lincoln: Vampire Hunter$26,17543%130-35$201$37,115,1258Fox

Platform (1 — 99)

#TitleFri, Aug. 10 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$75,56514%520$1,453$7,164,26817Warner Bros. / IMAX
2Born to Be Wild 3D$22,78626%330$690$20,430,49271Warner Bros. / IMAX
3Safety Not Guaranteed$17,377-7%73-48$238$3,559,82610FilmDistrict
4Dark Shadows$6,826-47%45-87$152$79,695,09814Warner Bros.
5Rock of Ages$6,574-35%57-88$115$38,495,9269Warner Bros. / New Line
6Easy Money (2012)$4,80359%71$686$129,9385Weinstein Company
7For Greater Glory$1,121-58%10-24$112$5,666,16611ARC Entertainment
8A Cat In Paris$908-58%12-2$76$282,74911GKIDS
9Mirror Mirror$416-97%456$9$64,932,79120Relativity Media
10Soldiers of Fortune$124-96%2-48$62$38,3252Roadside Attractions