Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Thu, Aug. 16 2012

Wide (1000+)

#TitleThu, Aug. 16 2012LocationsAvg.TotalWks.Dist.
1The Bourne Legacy$3,052,175-4%3,745--$815$52,561,0801Universal
2The Campaign$2,463,390-8%3,205--$769$38,308,5371Warner Bros.
3The Dark Knight Rises$2,032,209-5%3,690-552$551$398,775,9114Warner Bros.
4The Odd Life of Timothy Green$1,974,379-14%2,551--$774$4,278,0150Disney
5Hope Springs (2012)$1,557,106-4%2,3610$660$25,951,7921Sony / Columbia
6Total Recall (2012)$907,217-5%3,6010$252$48,282,4432Sony / Columbia
7Diary of a Wimpy Kid: Dog Days$900,859-13%3,40110$265$34,912,3212Fox
8Ice Age: Continental Drift$730,349-10%2,847-695$257$147,186,4165Fox
9Ted (2012)$378,885-2%1,943-642$195$211,521,3057Universal
10Step Up Revolution$282,999-15%1,898-708$149$31,736,4183Lionsgate / Summit
11The Amazing Spider-Man$254,278-3%1,395-821$182$256,676,5186Sony / Columbia
12The Watch$233,648-8%2,008-1160$116$32,560,1863Fox
13Brave$226,739-6%1,110-773$204$228,305,5188Disney

Limited (100 — 999)

#TitleThu, Aug. 16 2012LocationsAvg.TotalWks.Dist.
1Ek Tha Tiger$136,056-35%118--$1,153$345,0640Yash Raj Films
2Nitro Circus The Movie 3D$120,653-15%8000$151$2,765,1711ARC Entertainment
3Moonrise Kingdom$99,9604%447-240$224$42,462,80812Focus
4Beasts of the Southern Wild$96,476-2%282-36$342$7,547,6767Fox Searchlight
5Magic Mike$68,1151%450-752$151$112,520,7937Warner Bros.
6Madagascar 3: Europe's Most Wanted$59,277-13%306-198$194$211,976,67710Paramount / DreamWorks
7Ruby Sparks$58,630-2%252188$233$1,495,3713Fox Searchlight
8The Intouchables$54,836-3%1940$283$9,518,41912Weinstein Company
9The Hunger Games$46,4554%260-31$179$407,483,25721Lionsgate
10Snow White and the Huntsman$38,3250%270-39$142$154,452,04511Universal
11Savages$29,775-4%318-246$94$46,953,2156Universal
12The Best Exotic Marigold Hotel$26,833-6%167-63$161$45,483,97315Fox Searchlight
13Tyler Perry's Madea's Witness Protection$23,152-5%364-373$64$64,845,7707Lionsgate
14Katy Perry: Part of Me 3D$22,148-5%202-75$110$25,178,3206Paramount
15Prometheus$17,3354%141-57$123$126,119,32910Fox
16Abraham Lincoln: Vampire Hunter$13,1494%130-35$101$37,233,8198Fox

Platform (1 — 99)

#TitleThu, Aug. 16 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$46,204-12%520$889$7,497,78517Warner Bros. / IMAX
2Born to Be Wild 3D$14,896-16%330$451$20,553,77971Warner Bros. / IMAX
3Safety Not Guaranteed$11,4197%73-48$156$3,642,60710FilmDistrict
4Dark Shadows$4,23715%45-87$94$79,727,14914Warner Bros.
5Easy Money (2012)$2,67227%71$382$152,5915Weinstein Company
6Rock of Ages$2,62029%57-88$46$38,518,6139Warner Bros. / New Line
7For Greater Glory$1,962221%10-24$196$5,672,84611ARC Entertainment
8A Cat In Paris$618-14%12-2$52$291,17811GKIDS
9Mirror Mirror$43322%456$10$64,935,16720Relativity Media