Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Fri, Aug. 17 2012

Wide (1000+)

#TitleFri, Aug. 17 2012LocationsAvg.TotalWks.Dist.
1The Expendables 2$10,494,145--3,316--$3,165$10,494,1451Lionsgate
2The Bourne Legacy$5,310,49574%3,7538$1,415$57,871,5752Universal
3ParaNorman$4,598,833--3,429--$1,341$4,598,8331Focus
4Sparkle (2012)$4,521,165--2,244--$2,015$4,521,1651Sony / TriStar
5The Campaign$4,146,16268%3,25550$1,274$42,454,6992Warner Bros.
6The Odd Life of Timothy Green$3,395,68172%2,598--$1,307$7,673,6961Disney
7The Dark Knight Rises$3,122,13654%3,157-533$989$401,898,0475Warner Bros.
8Hope Springs (2012)$2,760,76377%2,3610$1,169$28,712,5552Sony / Columbia
9Diary of a Wimpy Kid: Dog Days$1,168,72530%2,737-664$427$36,081,0463Fox
10Total Recall (2012)$1,061,56317%2,434-1167$436$49,344,0063Sony / Columbia
11Ice Age: Continental Drift$843,55916%2,274-829$371$148,029,9756Fox
12Ted (2012)$485,13528%1,169-1039$415$212,006,4408Universal

Limited (100 — 999)

#TitleFri, Aug. 17 2012LocationsAvg.TotalWks.Dist.
1Step Up Revolution$316,01612%905-993$349$32,052,4344Lionsgate / Summit
2Ek Tha Tiger$299,847120%118--$2,541$644,9111Yash Raj Films
3The Amazing Spider-Man$229,494-10%598-987$384$256,906,0127Sony / Columbia
4Brave$224,699-1%641-618$351$228,530,2179Disney
5Madagascar 3: Europe's Most Wanted$204,799245%406100$504$212,181,47611Paramount / DreamWorks
6The Watch$164,775-29%513-1950$321$32,724,9614Fox
7Beasts of the Southern Wild$153,07459%236-50$649$7,700,7508Fox Searchlight
8Moonrise Kingdom$141,26141%282-165$501$42,604,06913Focus
9Nitro Circus The Movie 3D$93,780-22%424-376$221$2,858,9512ARC Entertainment
10The Intouchables$91,42067%1940$471$9,609,83913Weinstein Company
11Men in Black 3$88,749--258-37$344$177,912,91213Sony / Columbia
12Ruby Sparks$82,72841%218-43$379$1,578,0994Fox Searchlight
13Magic Mike$67,286-1%255-195$264$112,588,0798Warner Bros.
14Snow White and the Huntsman$67,09575%244-29$275$154,519,14012Universal
15The Hunger Games$66,51043%230-30$289$407,549,76722Lionsgate
16Tyler Perry's Madea's Witness Protection$34,28548%199-165$172$64,880,0558Lionsgate
17The Best Exotic Marigold Hotel$31,46717%128-56$246$45,515,44016Fox Searchlight
18Savages$30,0301%154-164$195$46,983,2457Universal
19Prometheus$22,91232%101-40$227$126,142,24111Fox
20Abraham Lincoln: Vampire Hunter$20,23554%105-25$193$37,254,0549Fox
21Katy Perry: Part of Me 3D$19,250-13%140-62$138$25,197,5707Paramount

Platform (1 — 99)

#TitleFri, Aug. 17 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$53,19815%520$1,023$7,550,98318Warner Bros. / IMAX
2Cosmopolis$26,098--3--$8,699$222,6711Entertainment One Films
3Born to Be Wild 3D$14,8830%330$451$20,548,66272Warner Bros. / IMAX
4Safety Not Guaranteed$11,7073%54-19$217$3,654,31411FilmDistrict
5Easy Money (2012)$3,52932%5-2$706$156,1206Weinstein Company
6A Cat In Paris$90847%7-5$130$292,08612GKIDS