Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Sat, Aug. 18 2012

Wide (1000+)

#TitleSat, Aug. 18 2012LocationsAvg.TotalWks.Dist.
1The Expendables 2$10,210,399-3%3,316--$3,079$20,704,5441Lionsgate
2The Bourne Legacy$7,074,40533%3,7538$1,885$64,945,9802Universal
3ParaNorman$5,432,48318%3,429--$1,584$10,031,3161Focus
4The Campaign$5,259,82427%3,25550$1,616$47,714,5232Warner Bros.
5The Dark Knight Rises$4,568,00646%3,157-533$1,447$406,466,0535Warner Bros.
6Sparkle (2012)$4,302,044-5%2,244--$1,917$8,823,2091Sony / TriStar
7The Odd Life of Timothy Green$4,290,84626%2,598--$1,652$11,964,5421Disney
8Hope Springs (2012)$3,869,51540%2,3610$1,639$32,582,0702Sony / Columbia
9Diary of a Wimpy Kid: Dog Days$1,595,27236%2,737-664$583$37,676,3183Fox
10Total Recall (2012)$1,431,00235%2,434-1167$588$50,775,0083Sony / Columbia
11Ice Age: Continental Drift$1,255,08149%2,274-829$552$149,285,0566Fox
12Ted (2012)$678,02040%1,169-1039$580$212,684,4608Universal

Limited (100 — 999)

#TitleSat, Aug. 18 2012LocationsAvg.TotalWks.Dist.
1Step Up Revolution$431,75237%905-993$477$32,484,1864Lionsgate / Summit
2Ek Tha Tiger$419,50440%118--$3,555$1,064,4151Yash Raj Films
3Brave$337,70550%641-618$527$228,867,9229Disney
4The Amazing Spider-Man$314,57637%598-987$526$257,220,5887Sony / Columbia
5Madagascar 3: Europe's Most Wanted$290,49842%406100$716$212,471,97411Paramount / DreamWorks
6Beasts of the Southern Wild$246,11361%236-50$1,043$7,946,8638Fox Searchlight
7The Watch$216,81332%513-1950$423$32,941,7744Fox
8Moonrise Kingdom$212,92351%282-165$755$42,816,99213Focus
9The Intouchables$167,05883%1940$861$9,776,89713Weinstein Company
10Ruby Sparks$133,36961%218-43$612$1,711,4684Fox Searchlight
11Men in Black 3$125,80542%258-37$488$178,038,71713Sony / Columbia
12Nitro Circus The Movie 3D$123,65532%424-376$292$2,982,6062ARC Entertainment
13Snow White and the Huntsman$87,84031%244-29$360$154,606,98012Universal
14The Hunger Games$84,03126%230-30$365$407,633,79822Lionsgate
15Magic Mike$81,74421%255-195$321$112,669,8238Warner Bros.
16Tyler Perry's Madea's Witness Protection$53,37356%199-165$268$64,933,4288Lionsgate
17The Best Exotic Marigold Hotel$45,26644%128-56$354$45,560,70616Fox Searchlight
18Savages$41,58038%154-164$270$47,024,8257Universal
19Prometheus$30,90735%101-40$306$126,173,14811Fox
20Abraham Lincoln: Vampire Hunter$30,82052%105-25$294$37,284,8749Fox
21Katy Perry: Part of Me 3D$23,66523%140-62$169$25,221,2357Paramount

Platform (1 — 99)

#TitleSat, Aug. 18 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$60,11213%520$1,156$7,611,09518Warner Bros. / IMAX
2Cosmopolis$25,683-2%3--$8,561$248,3541Entertainment One Films
3Born to Be Wild 3D$18,19322%330$551$20,566,85572Warner Bros. / IMAX
4Safety Not Guaranteed$17,37948%54-19$322$3,671,69311FilmDistrict
5Easy Money (2012)$5,46955%5-2$1,094$161,5896Weinstein Company
6A Cat In Paris$1,21834%7-5$174$293,30412GKIDS