Grosses

'Lucy' Strong with $48.9M in Four Days; $33.1M for 'Hercules' Over the Same SpanJuly 29, 2014 12:41 PM

by Daniel Garris

Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.

Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.

Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film counties to exceed expectations with $174.67 million in 18 days.

Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.

Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.

Daily Domestic Gross Wed, Aug. 22 2012

Wide (1000+)

#TitleWed, Aug. 22 2012LocationsAvg.TotalWks.Dist.
1The Expendables 2$2,163,690-33%3,316--$653$36,777,8341Lionsgate
2The Bourne Legacy$1,444,905-28%3,7538$385$74,778,8402Universal
3The Campaign$1,257,872-26%3,25550$386$55,934,7492Warner Bros.
4ParaNorman$1,197,541-31%3,429--$349$18,487,8331Focus
5The Dark Knight Rises$1,196,744-20%3,157-533$379$413,861,7645Warner Bros.
6The Odd Life of Timothy Green$1,060,608-30%2,59847$408$18,949,1101Disney
7Hope Springs (2012)$948,361-23%2,3610$402$38,154,4722Sony / Columbia
8Hit and Run$625,011--2,698--$232$625,0110Open Road
9Sparkle (2012)$619,949-35%2,244--$276$14,084,9291Sony / TriStar
10Diary of a Wimpy Kid: Dog Days$401,571-34%2,308-1093$174$40,267,4703Fox
11Total Recall (2012)$368,070-28%2,151-1450$171$53,041,2753Sony / Columbia
12Ice Age: Continental Drift$340,027-32%1,930-917$176$151,418,6776Fox
13Ted (2012)$167,970-22%1,018-925$165$213,647,3708Universal

Limited (100 — 999)

#TitleWed, Aug. 22 2012LocationsAvg.TotalWks.Dist.
1Brave$105,940-18%576-534$184$229,471,1339Disney
2The Amazing Spider-Man$97,216-28%542-853$179$257,769,6647Sony / Columbia
3Madagascar 3: Europe's Most Wanted$91,210-27%406100$225$212,994,57011Paramount / DreamWorks
4Step Up Revolution$87,092-40%905-993$96$33,114,8904Lionsgate / Summit
5Moonrise Kingdom$78,9295%282-165$280$43,192,71813Focus
6Beasts of the Southern Wild$71,585-3%230-52$311$8,324,4848Fox Searchlight
7The Intouchables$52,418-11%1940$270$10,042,17913Weinstein Company
8Ruby Sparks$32,219-26%194-58$166$1,907,1914Fox Searchlight
9The Watch$31,865-44%395-1613$81$33,200,5404Fox
10Magic Mike$30,647-27%255-195$120$112,825,7428Warner Bros.
11Nitro Circus The Movie 3D$27,801-36%298-502$93$3,194,0852ARC Entertainment
12Snow White and the Huntsman$25,620-5%244-26$105$154,737,52512Universal
13The Hunger Games$19,267-11%230-30$84$407,749,78422Lionsgate
14The Best Exotic Marigold Hotel$17,279-11%120-47$144$45,643,36216Fox Searchlight
15Savages$14,630-14%154-164$95$47,104,9557Universal
16Prometheus$11,023-8%101-40$109$126,228,43911Fox
17Katy Perry: Part of Me 3D$9,551-13%140-62$68$25,271,9347Paramount
18Abraham Lincoln: Vampire Hunter$8,962-9%105-25$85$37,334,8789Fox
19Tyler Perry's Madea's Witness Protection$7,726-34%199-165$39$64,986,5988Lionsgate

Platform (1 — 99)

#TitleWed, Aug. 22 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$40,752-2%520$784$7,779,78018Warner Bros. / IMAX
2Born to Be Wild 3D$11,825-6%330$358$20,616,45972Warner Bros. / IMAX
3Cosmopolis$6,097-12%3--$2,032$287,3971Entertainment One Films
4Safety Not Guaranteed$6,0261%54-19$112$3,699,96611FilmDistrict
5Easy Money (2012)$1,420-11%5-2$284$170,2386Weinstein Company
6A Cat In Paris$802-9%7-5$115$296,59312GKIDS