Grosses

'Lucy' Strong with $48.9M in Four Days; $33.1M for 'Hercules' Over the Same SpanJuly 29, 2014 12:41 PM

by Daniel Garris

Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.

Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.

Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film counties to exceed expectations with $174.67 million in 18 days.

Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.

Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.

Daily Domestic Gross Thu, Aug. 23 2012

Wide (1000+)

#TitleThu, Aug. 23 2012LocationsAvg.TotalWks.Dist.
1The Expendables 2$2,036,110-6%3,316--$614$38,813,9441Lionsgate
2The Bourne Legacy$1,407,375-3%3,7538$375$76,186,2152Universal
3The Dark Knight Rises$1,171,137-2%3,157-533$371$415,032,9015Warner Bros.
4The Campaign$1,168,423-7%3,25550$359$57,103,1722Warner Bros.
5ParaNorman$1,134,456-5%3,429--$331$19,622,2891Focus
6The Odd Life of Timothy Green$1,005,380-5%2,59847$387$19,954,4901Disney
7Hope Springs (2012)$926,992-2%2,3610$393$39,081,4642Sony / Columbia
8Sparkle (2012)$588,145-5%2,244--$262$14,673,0741Sony / TriStar
9Hit and Run$568,023-9%2,698--$211$1,193,0340Open Road
10Total Recall (2012)$372,0621%2,151-1450$173$53,413,3373Sony / Columbia
11Diary of a Wimpy Kid: Dog Days$370,130-8%2,308-1093$160$40,637,6003Fox
12Ice Age: Continental Drift$330,098-3%1,930-917$171$151,748,7756Fox
13Ted (2012)$168,0050%1,018-925$165$213,815,3758Universal

Limited (100 — 999)

#TitleThu, Aug. 23 2012LocationsAvg.TotalWks.Dist.
1Brave$101,133-5%576-534$176$229,572,2669Disney
2Step Up Revolution$94,5239%905-993$104$33,209,4134Lionsgate / Summit
3The Amazing Spider-Man$94,273-3%542-853$174$257,863,9377Sony / Columbia
4Madagascar 3: Europe's Most Wanted$88,691-3%406100$218$213,083,26111Paramount / DreamWorks
5Moonrise Kingdom$77,050-2%282-165$273$43,269,76813Focus
6Beasts of the Southern Wild$72,1091%230-52$314$8,396,5938Fox Searchlight
7The Intouchables$53,0181%1940$273$10,095,19713Weinstein Company
8Ruby Sparks$34,6558%194-58$179$1,941,8464Fox Searchlight
9The Watch$34,1377%395-1613$86$33,234,6774Fox
10Magic Mike$32,3606%255-195$127$112,858,1028Warner Bros.
11Nitro Circus The Movie 3D$27,505-1%298-502$92$3,221,5902ARC Entertainment
12Snow White and the Huntsman$24,505-4%244-26$100$154,762,03012Universal
13The Hunger Games$19,3761%230-30$84$407,769,16022Lionsgate
14The Best Exotic Marigold Hotel$17,6622%120-47$147$45,661,02416Fox Searchlight
15Savages$13,090-11%154-164$85$47,118,0457Universal
16Prometheus$11,3563%101-40$112$126,239,79511Fox
17Katy Perry: Part of Me 3D$9,7372%140-62$70$25,281,6717Paramount
18Abraham Lincoln: Vampire Hunter$9,5206%105-25$91$37,344,3989Fox
19Tyler Perry's Madea's Witness Protection$7,9443%199-165$40$64,994,5428Lionsgate

Platform (1 — 99)

#TitleThu, Aug. 23 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$40,325-1%520$775$7,820,10518Warner Bros. / IMAX
2Born to Be Wild 3D$12,2073%330$370$20,628,66672Warner Bros. / IMAX
3Safety Not Guaranteed$6,96216%54-19$129$3,706,92811FilmDistrict
4Cosmopolis$6,4235%3--$2,141$293,8201Entertainment One Films
5Easy Money (2012)$1,5348%5-2$307$171,7726Weinstein Company
6A Cat In Paris$1,09537%7-5$156$297,68812GKIDS