Grosses

'Lucy' Strong with $48.9M in Four Days; $33.1M for 'Hercules' Over the Same SpanJuly 29, 2014 12:41 PM

by Daniel Garris

Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.

Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.

Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film counties to exceed expectations with $174.67 million in 18 days.

Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.

Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.

Daily Domestic Gross Tue, Aug. 28 2012

Wide (1000+)

#TitleTue, Aug. 28 2012LocationsAvg.TotalWks.Dist.
1The Expendables 2$1,644,78021%3,35539$490$55,244,2992Lionsgate
2The Bourne Legacy$1,077,93016%3,654-99$295$87,531,0353Universal
3ParaNorman$1,040,63716%3,45526$301$30,200,6842Focus
4The Odd Life of Timothy Green$907,26117%2,5980$349$28,757,6262Disney
5The Campaign$903,38610%3,30247$274$66,300,4023Warner Bros.
6The Dark Knight Rises$888,2387%2,606-551$341$423,976,6186Warner Bros.
7Premium Rush$789,45125%2,255--$350$7,450,1981Sony / Columbia
8Hope Springs (2012)$783,20030%2,40241$326$46,191,6313Sony / Columbia
9Hit and Run$573,57017%2,870--$200$6,783,0571Open Road
10Sparkle (2012)$412,76623%2,2440$184$19,404,9482Sony / TriStar
11Diary of a Wimpy Kid: Dog Days$300,6718%1,965-772$153$43,463,3884Fox
12Ice Age: Continental Drift$283,33210%1,550-724$183$154,040,1327Fox
13Total Recall (2012)$224,08711%1,576-858$142$55,600,2474Sony / Columbia

Limited (100 — 999)

#TitleTue, Aug. 28 2012LocationsAvg.TotalWks.Dist.
1The Apparition$231,2340%810--$285$3,303,2011Warner Bros.
2Ted (2012)$121,3653%783-386$155$215,001,6209Universal
3Brave$80,457-6%452-189$178$230,254,75310Disney
4The Amazing Spider-Man$75,56412%418-180$181$258,498,9438Sony / Columbia
5Madagascar 3: Europe's Most Wanted$65,43022%374-32$175$213,808,27912Paramount / DreamWorks
6Step Up Revolution$63,28123%428-477$148$33,817,8755Lionsgate / Summit
7Beasts of the Southern Wild$62,16314%212-24$293$8,976,4589Fox Searchlight
8The Intouchables$59,40435%1940$306$10,549,85014Weinstein Company
9Moonrise Kingdom$49,4532%33250$149$43,769,69114Focus
10Magic Mike$41,66726%355100$117$113,161,3059Warner Bros.
11Ruby Sparks$21,75016%135-83$161$2,145,8925Fox Searchlight
12The Best Exotic Marigold Hotel$21,13331%112-16$189$45,791,10817Fox Searchlight
13The Watch$18,9835%250-263$76$33,502,3125Fox
14Snow White and the Huntsman$16,4906%194-50$85$154,949,26513Universal
15Savages$12,2855%117-37$105$47,226,2758Universal
16The Hunger Games$10,4304%189-41$55$407,904,45423Lionsgate
17Nitro Circus The Movie 3D$8,991-6%130-294$69$3,315,1383ARC Entertainment
18Tyler Perry's Madea's Witness Protection$4,4305%106-93$42$65,063,2709Lionsgate

Platform (1 — 99)

#TitleTue, Aug. 28 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$32,284-8%520$621$8,023,24219Warner Bros. / IMAX
2Cosmopolis$18,409-5%6360$292$486,1032Entertainment One Films
3Born to Be Wild 3D$10,14411%330$307$20,695,14273Warner Bros. / IMAX
4Prometheus$7,8071%91-10$86$126,313,39412Fox
5Safety Not Guaranteed$6,49217%540$120$3,766,78112FilmDistrict
6Abraham Lincoln: Vampire Hunter$5,8589%75-30$78$37,408,35210Fox
7Katy Perry: Part of Me 3D$4,1842%66-74$63$25,318,2108Paramount
8Easy Money (2012)$1,448110%50$290$182,3437Weinstein Company
9A Cat In Paris$769231%6-1$128$303,81313GKIDS