Grosses

'Lucy' Strong with $48.9M in Four Days; $33.1M for 'Hercules' Over the Same SpanJuly 29, 2014 12:41 PM

by Daniel Garris

Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.

Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.

Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film counties to exceed expectations with $174.67 million in 18 days.

Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.

Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.

Daily Domestic Gross Wed, Aug. 29 2012

Wide (1000+)

#TitleWed, Aug. 29 2012LocationsAvg.TotalWks.Dist.
1Lawless$1,136,084--2,565--$443$1,136,0840Weinstein Company
2The Expendables 2$1,062,193-35%3,35539$317$56,306,4922Lionsgate
3The Bourne Legacy$732,900-32%3,490-263$210$88,263,9353Universal
4The Dark Knight Rises$669,125-25%2,606-551$257$424,645,7436Warner Bros.
5ParaNorman$644,841-38%3,45526$187$30,845,5252Focus
6The Campaign$641,208-29%3,30247$194$66,941,6103Warner Bros.
7Hope Springs (2012)$593,541-24%2,40241$247$46,785,1723Sony / Columbia
8The Odd Life of Timothy Green$558,766-38%2,5980$215$29,316,3922Disney
9Premium Rush$458,220-42%2,255--$203$7,908,4181Sony / Columbia
10Hit and Run$355,613-38%2,870172$124$7,138,6701Open Road
11Sparkle (2012)$262,729-36%2,020-224$130$19,667,6772Sony / TriStar
12Diary of a Wimpy Kid: Dog Days$152,810-49%1,547-761$99$43,616,1984Fox
13Ice Age: Continental Drift$148,551-48%1,211-719$123$154,188,6837Fox
14Total Recall (2012)$131,945-41%1,326-825$100$55,732,1924Sony / Columbia
15The Oogieloves in The BIG Balloon Adventure$102,564--2,160--$47$102,5640Kenn Viselman Presents

Limited (100 — 999)

#TitleWed, Aug. 29 2012LocationsAvg.TotalWks.Dist.
1The Apparition$161,486-30%810--$199$3,464,6871Warner Bros.
2Ted (2012)$81,480-33%679-339$120$215,083,1009Universal
3Brave$60,032-25%452-124$133$230,314,78510Disney
4Beasts of the Southern Wild$54,917-12%2322$237$9,031,3759Fox Searchlight
5Madagascar 3: Europe's Most Wanted$50,641-23%374-32$135$213,858,92012Paramount / DreamWorks
6The Amazing Spider-Man$49,984-34%368-174$136$258,548,9278Sony / Columbia
7Moonrise Kingdom$45,367-8%33250$137$43,815,05814Focus
8The Intouchables$41,664-30%1940$215$10,591,51414Weinstein Company
9Magic Mike$35,251-15%355100$99$113,196,5569Warner Bros.
10Step Up Revolution$32,544-49%428-477$76$33,850,4195Lionsgate / Summit
11The Best Exotic Marigold Hotel$17,953-15%106-14$169$45,809,06117Fox Searchlight
12Ruby Sparks$17,182-21%119-75$144$2,163,0745Fox Searchlight
13The Watch$15,867-16%250-145$63$33,518,1795Fox
14Snow White and the Huntsman$13,580-18%194-50$70$154,962,84513Universal
15Savages$10,530-14%117-37$90$47,236,8058Universal
16The Hunger Games$9,197-12%189-41$49$407,913,65123Lionsgate
17Nitro Circus The Movie 3D$5,028-44%130-168$39$3,320,1663ARC Entertainment
18Tyler Perry's Madea's Witness Protection$3,448-22%106-93$33$65,066,7189Lionsgate

Platform (1 — 99)

#TitleWed, Aug. 29 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$28,144-13%520$541$8,051,38619Warner Bros. / IMAX
2Cosmopolis$15,768-14%6360$250$501,8712Entertainment One Films
3Born to Be Wild 3D$9,125-10%330$277$20,704,26773Warner Bros. / IMAX
4Prometheus$8,57410%91-10$94$126,321,96812Fox
5Safety Not Guaranteed$6,6152%540$123$3,773,39612FilmDistrict
6Abraham Lincoln: Vampire Hunter$5,315-9%75-30$71$37,413,66710Fox
7Katy Perry: Part of Me 3D$3,870-8%66-74$59$25,322,0808Paramount
8The Day$1,412--12--$118$1,4120Anchor Bay Films
9Easy Money (2012)$1,256-13%50$251$183,5997Weinstein Company
10A Cat In Paris$276-64%6-1$46$304,08913GKIDS