Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Thu, Aug. 30 2012

Wide (1000+)

#TitleThu, Aug. 30 2012LocationsAvg.TotalWks.Dist.
1The Expendables 2$1,052,413-1%3,35539$314$57,358,9052Lionsgate
2Lawless$1,006,363-11%2,565--$392$2,142,4470Weinstein Company
3The Bourne Legacy$734,5050%3,490-263$210$88,998,4403Universal
4The Dark Knight Rises$668,2070%2,606-551$256$425,313,9506Warner Bros.
5ParaNorman$633,661-2%3,45526$183$31,479,1862Focus
6The Campaign$633,054-1%3,202-53$198$67,574,6643Warner Bros.
7Hope Springs (2012)$571,335-4%2,40241$238$47,356,5073Sony / Columbia
8The Odd Life of Timothy Green$560,9660%2,5980$216$29,877,3582Disney
9Premium Rush$446,779-2%2,255--$198$8,355,1971Sony / Columbia
10Hit and Run$330,720-7%2,870172$115$7,469,3901Open Road
11Sparkle (2012)$259,168-1%2,020-224$128$19,926,8452Sony / TriStar
12Diary of a Wimpy Kid: Dog Days$151,390-1%1,547-761$98$43,767,5884Fox
13Ice Age: Continental Drift$144,131-3%1,211-719$119$154,332,8147Fox
14Total Recall (2012)$137,4334%1,326-825$104$55,869,6254Sony / Columbia
15The Oogieloves in The BIG Balloon Adventure$123,02420%2,160--$57$225,5880Kenn Viselman Presents

Limited (100 — 999)

#TitleThu, Aug. 30 2012LocationsAvg.TotalWks.Dist.
1The Apparition$154,172-5%810--$190$3,618,8591Warner Bros.
2Ted (2012)$81,8050%679-339$120$215,164,9059Universal
3Brave$59,392-1%452-124$131$230,374,17710Disney
4Beasts of the Southern Wild$58,5647%2322$252$9,089,9399Fox Searchlight
5The Amazing Spider-Man$51,1302%368-174$139$258,600,0578Sony / Columbia
6Madagascar 3: Europe's Most Wanted$50,5290%374-32$135$213,909,44912Paramount / DreamWorks
7Moonrise Kingdom$48,0106%33250$145$43,863,06814Focus
8The Intouchables$45,2939%1940$233$10,636,80714Weinstein Company
9Magic Mike$36,3083%355100$102$113,232,8649Warner Bros.
10Step Up Revolution$31,903-2%428-477$75$33,882,3225Lionsgate / Summit
11The Best Exotic Marigold Hotel$18,9355%106-14$179$45,827,99617Fox Searchlight
12Ruby Sparks$17,016-1%119-75$143$2,180,0905Fox Searchlight
13The Watch$16,0211%250-145$64$33,534,2005Fox
14Snow White and the Huntsman$14,5507%194-50$75$154,977,39513Universal
15Savages$11,70011%117-37$100$47,248,5058Universal
16The Hunger Games$9,6585%189-41$51$407,923,30923Lionsgate
17Nitro Circus The Movie 3D$5,52310%130-168$42$3,325,6893ARC Entertainment
18Tyler Perry's Madea's Witness Protection$3,6807%106-93$35$65,070,3989Lionsgate

Platform (1 — 99)

#TitleThu, Aug. 30 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$26,155-7%520$503$8,073,56619Warner Bros. / IMAX
2Cosmopolis$15,137-4%6360$240$517,0082Entertainment One Films
3Born to Be Wild 3D$9,9739%330$302$20,717,64473Warner Bros. / IMAX
4Prometheus$8,5450%91-10$94$126,330,51312Fox
5Safety Not Guaranteed$6,9946%540$130$3,780,39012FilmDistrict
6Abraham Lincoln: Vampire Hunter$5,7338%75-30$76$37,419,40010Fox
7Katy Perry: Part of Me 3D$3,9913%66-74$60$25,326,0718Paramount
8The Day$1,312-7%12--$109$2,7240Anchor Bay Films
9Easy Money (2012)$1,102-12%50$220$184,7017Weinstein Company
10A Cat In Paris$33020%6-1$55$304,41913GKIDS