Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Mon, Sep. 3 2012

Wide (1000+)

#TitleMon, Sep. 3 2012LocationsAvg.TotalWks.Dist.
1The Possession$3,346,360-37%2,816--$1,188$21,078,8401Lionsgate
2Lawless$2,870,566-24%2,888--$994$15,014,9951Weinstein Company
3The Expendables 2$2,424,799-30%3,334-21$727$68,814,0853Lionsgate
4The Odd Life of Timothy Green$2,287,554-6%2,63537$868$38,441,5663Disney
5ParaNorman$2,260,619-13%3,085-370$733$40,312,6253Focus
6The Bourne Legacy$2,082,115-25%3,131-523$665$98,313,1654Universal
72016: Obama's America$1,944,121--1,747--$1,113$20,722,2288Rocky Mountain Pictures
8The Dark Knight Rises$1,880,976-23%2,187-419$860$433,311,2617Warner Bros.
9The Campaign$1,499,029-35%2,941-361$510$74,783,9274Warner Bros.
10Hope Springs (2012)$1,446,826-17%2,44139$593$53,500,4304Sony / Columbia
11Premium Rush$1,181,161-22%2,2550$524$13,507,6702Sony / Columbia
12Hit and Run$675,001-33%2,8700$235$10,730,8472Open Road
13Brave$628,9355%1,7081256$368$232,430,11411Disney
14Diary of a Wimpy Kid: Dog Days$582,1622%1,204-761$484$45,768,4885Fox
15Marvel's The Avengers$563,243-33%1,705--$330$620,323,83718Disney
16Sparkle (2012)$545,100-11%1,257-987$434$22,251,7213Sony / TriStar
17Ice Age: Continental Drift$517,213-1%1,036-514$499$156,152,6558Fox
18The Oogieloves in The BIG Balloon Adventure$166,1559%2,160--$77$835,6441Kenn Viselman Presents

Limited (100 — 999)

#TitleMon, Sep. 3 2012LocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man$286,373-20%50183$572$259,811,2069Sony / Columbia
2Madagascar 3: Europe's Most Wanted$232,880-6%505131$461$214,772,53813Paramount / DreamWorks
3Robot & Frank$225,648--144--$1,567$1,366,2113IDP/Samuel Goldwyn
4Total Recall (2012)$218,968-34%756-820$290$56,957,1195Sony / Columbia
5Celeste and Jesse Forever$205,868--586--$351$2,079,7905Sony Pictures Classics
6Beasts of the Southern Wild$170,055-16%26755$637$9,788,16110Fox Searchlight
7The Apparition$157,151-29%8100$194$4,408,2722Warner Bros.
8Ted (2012)$148,665-54%561-222$265$216,124,21510Universal
9The Intouchables$121,807-17%175-19$696$11,138,44015Weinstein Company
10Moonrise Kingdom$114,643-15%197-135$582$44,320,08115Focus
11Step Up Revolution$66,122-36%236-192$280$34,237,0306Lionsgate / Summit
12Men in Black 3$63,784-13%186--$343$178,856,55415Sony / Columbia
13Tyler Perry's Madea's Witness Protection$50,279-25%17973$281$65,304,46210Lionsgate
14The Watch$42,777-53%195-55$219$33,805,1836Fox
15Magic Mike$36,110-36%268-87$135$113,427,04010Warner Bros.
16The Best Exotic Marigold Hotel$30,142-17%105-7$287$45,957,50618Fox Searchlight
17Snow White and the Huntsman$30,030-19%143-51$210$155,111,81514Universal
18The Hunger Games$17,603-13%145-44$121$407,999,25524Lionsgate

Platform (1 — 99)

#TitleMon, Sep. 3 2012LocationsAvg.TotalWks.Dist.
1Sleepwalk With Me$71,213--29--$2,456$483,1062IFC Films
2The Queen of Versailles$47,708--87--$548$1,848,5287Magnolia Pictures
3Searching For Sugar Man$47,279--32--$1,477$741,2546Sony Pictures Classics
4To the Arctic 3D$47,065-29%520$905$8,278,72020Warner Bros. / IMAX
5To Rome with Love$45,634--94--$485$16,169,65011Sony Pictures Classics
6For A Good Time, Call...$42,754-17%23--$1,859$186,6891Focus
7Flying Swords of Dragon Gate$32,257--15--$2,150$127,7091Indomina Releasing
8Cosmopolis$26,704-17%652$411$632,8413Entertainment One Films
9Ruby Sparks$26,281-19%78-57$337$2,295,9686Fox Searchlight
102 Days In New York$25,380--42--$604$443,2244Magnolia Pictures
11Joker$22,089-44%74--$299$127,9541UTV Communications
12The Imposter$17,914--0----$514,4838Indomina Releasing
13Farewell, My Queen$17,617--36--$489$1,203,5228Cohen Media Group
14Red Hook Summer$16,787--41--$409$261,8934Variance Films
15Compliance$16,185--19--$852$181,7843Magnolia Pictures
16Born to Be Wild 3D$15,393-15%330$466$20,781,90874Warner Bros. / IMAX
17Little White Lies$13,297-13%12--$1,108$93,6332MPI Media
18Savages$12,710-33%82-35$155$47,307,5509Universal
19Mugamoodi$12,074-37%21--$575$68,6771UTV Communications
20Safety Not Guaranteed$11,977-27%48-6$250$3,832,06013FilmDistrict
21The Bullet Vanishes$11,548--14--$825$54,9921China Lion Film
22Prometheus$10,397-35%55-36$189$126,386,75713Fox
23Bernie$9,577--26--$368$9,168,13419Millennium Entertainment
24Abraham Lincoln: Vampire Hunter$7,919-60%49-26$162$37,473,37111Fox
25The Well-Digger's Daughter$7,023--14--$502$249,9867Kino Lorber
26Ai Weiwei: Never Sorry$5,948--18--$330$428,2206IFC Films
27Nitro Circus The Movie 3D$4,975-6%31-99$160$3,345,8184ARC Entertainment
28Beloved (2012)$4,752--6--$792$82,0513IFC Films
29Chicken With Plums$3,270--3--$1,090$103,3623Sony Pictures Classics
30A Cat In Paris$3,22745%3-3$1,076$313,28214GKIDS
31Neighboring Sounds$2,945--2--$1,473$32,2402Cinema Guild
32Oslo, August 31st$2,840--7--$406$91,18315Strand Releasing
33The Day$2,818-5%12--$235$15,6621Anchor Bay Films
34The Ambassador$2,712--4--$678$17,5391Drafthouse Films
35The Awakening (2012)$2,459--13--$189$172,1383Cohen Media Group
36Little Birds$1,777--1--$1,777$8,6911Millenium Entertainment
37360$1,747--3--$582$87,0265Magnolia Pictures
38Neil Young Journeys$1,570--11--$143$187,70510Sony Pictures Classics
39Teddy Bear$1,520--1--$1,520$16,1382Film Movement
40Monsieur Lazhar$1,038--2--$519$2,000,92045Music Box Films
41Somewhere Between$1,036--1--$1,036$15,0842Long Shot Factory
42The Good Doctor$926--2--$463$4,1061Magnolia Pictures
43Unforgivable$851--1--$851$122,28910Strand Releasing
44Take This Waltz$784--9--$87$1,207,34310Magnolia Pictures
45Kumare$590--3--$197$108,13711Kino Lorber
46Hermano$479--8--$60$28,8022Music Box Films
47Breathing$395--1--$395$1,3441Kino Lorber
48Easy Money (2012)$369-58%2-3$185$187,4458Weinstein Company
49Hysteria$280--4--$70$1,774,75716Sony Pictures Classics
50Elena (2012)$277--2--$139$212,20016Zeitgeist Films
51Where Do We Go Now?$270--2--$135$530,88717Sony Pictures Classics
52The Magic of Belle Isle$261--2--$131$100,9109Magnolia Pictures
53Marina Abramovic: The Artist is Present$240--1--$240$79,08012Music Box Films
54Klown$229--2--$115$65,7786Drafthouse Films