Grosses

'Lucy' Bags Strong $17.1 Million on Friday; 'Hercules' Takes $11.05 MillionJuly 26, 2014 03:50 AM

by Shawn Robbins

Universal reports that Lucy earned a strong $17.1 million on Friday, including Thursday night's $2.75 million early grosses. BoxOffice projects the film could net around $46 million for the weekend.

Making Lucy's debut even more impressive is the fact that its opening day handily topped that of 2010's Salt, starring Angelina Jolie, which took in $12.5 million on its way to a $36 million opening frame. There's no doubt that Scarlett Johansson's rising star power in the wake of her Marvel movie turns helped drive Lucy's success. Unfortunately, early word of mouth looks like a mixed bag with a 58 percent Flixster user score. Reviews are on the fresh/rotten bubble at Rotten Tomatoes as its score hovers at 60 percent this morning.

Meanwhile, Paramount's and MGM's Hercules bowed to $11.05 million on Friday for a projected weekend of $30 million. Star Dwayne Johnson is to thank for giving the film some needed moviegoer appeal, although the numbers are still modest in the grand scheme of things for a $100 million production budget (excluding marketing and distribution). Overseas performance will be the key in determining the film's theatrical profitability. Early word of mouth is also somewhat mixed at 69 percent on Flixster, while critics gave the film 63 percent on Rotten Tomatoes.

Fox's Dawn of the Planet of the Apes added $4.7 million yesterday, off 55 percent from last Friday in the face of new competition, and should bring in around $16.5 million for its third frame. With $160.4 million in the domestic bank so far, the sequel is currently running 31 percent ahead of its 2011 predecessor at the same point in release.

The Purge: Anarchy slid 74 percent from opening day to $3.4 million on its second Friday. That's a slight improvement over its predecessor, however, which slid 82 percent on its second Friday. BoxOffice projects a $10 million sophomore weekend for Anarchy.

Planes: Fire and Rescue took in $2.76 million yesterday for a 57 percent decline from opening day last week. Look for a $9.5 million weekend for the Disney sequel.

Rob Reiner's And So It Goes posted $1.36 million on opening day from 1,762 locations. BoxOffice projects a $4 million weekend.

On the limited release front, popular comedian Gabriel Iglesias sent The Fluffy Movie to a $0.513 million opening day and a likely opening weekend around $1.275 million.

Daily Domestic Gross Tue, Sep. 4 2012

Wide (1000+)

#TitleTue, Sep. 4 2012LocationsAvg.TotalWks.Dist.
1The Possession$1,201,397-64%2,816--$427$22,280,2371Lionsgate
2Lawless$1,077,661-62%2,888--$373$16,092,6561Weinstein Company
3The Expendables 2$787,969-68%3,334-21$236$69,602,0543Lionsgate
42016: Obama's America$750,811-61%1,747--$430$21,473,0398Rocky Mountain Pictures
5The Bourne Legacy$563,580-73%3,131-523$180$98,876,7454Universal
6The Dark Knight Rises$503,493-73%2,187-419$230$433,814,7547Warner Bros.
7The Campaign$468,080-69%2,941-361$159$75,252,0074Warner Bros.
8Hope Springs (2012)$463,448-68%2,44139$190$53,963,8784Sony / Columbia
9ParaNorman$454,478-80%3,085-370$147$40,767,1033Focus
10The Odd Life of Timothy Green$422,153-82%2,63537$160$38,863,7193Disney
11Premium Rush$403,760-66%2,2550$179$13,911,4302Sony / Columbia
12Hit and Run$281,001-58%2,8700$98$11,011,8482Open Road
13Sparkle (2012)$139,295-74%1,257-987$111$22,391,0163Sony / TriStar
14Marvel's The Avengers$121,773-78%1,705--$71$620,445,61018Disney
15Brave$108,698-83%1,7081256$64$232,538,81211Disney
16Ice Age: Continental Drift$95,356-82%1,036-514$92$156,248,0118Fox
17Diary of a Wimpy Kid: Dog Days$89,742-85%1,204-761$75$45,858,2305Fox
18The Oogieloves in The BIG Balloon Adventure$64,080-61%2,160--$30$899,7241Kenn Viselman Presents

Limited (100 — 999)

#TitleTue, Sep. 4 2012LocationsAvg.TotalWks.Dist.
1Total Recall (2012)$80,950-63%756-820$107$57,038,0695Sony / Columbia
2The Amazing Spider-Man$79,563-72%50183$159$259,890,7699Sony / Columbia
3Ted (2012)$67,320-55%561-222$120$216,191,53510Universal
4The Apparition$64,497-59%8100$80$4,472,7692Warner Bros.
5Beasts of the Southern Wild$43,828-74%26755$164$9,831,98910Fox Searchlight
6The Intouchables$42,697-65%175-19$244$11,181,13715Weinstein Company
7Madagascar 3: Europe's Most Wanted$41,330-82%505131$82$214,813,86813Paramount / DreamWorks
8Moonrise Kingdom$32,259-72%197-135$164$44,352,34015Focus
9Step Up Revolution$27,754-58%236-192$118$34,264,7846Lionsgate / Summit
10Magic Mike$19,583-46%268-87$73$113,446,62310Warner Bros.
11The Watch$15,768-63%195-55$81$33,820,9516Fox
12The Best Exotic Marigold Hotel$13,022-57%105-7$124$45,970,52818Fox Searchlight
13Tyler Perry's Madea's Witness Protection$12,967-74%17973$72$65,317,42910Lionsgate
14Snow White and the Huntsman$8,580-71%143-51$60$155,120,39514Universal
15The Hunger Games$4,239-76%145-44$29$408,003,49424Lionsgate

Platform (1 — 99)

#TitleTue, Sep. 4 2012LocationsAvg.TotalWks.Dist.
1For A Good Time, Call...$17,801-58%23--$774$204,4901Focus
2To the Arctic 3D$16,719-64%520$322$8,295,43920Warner Bros. / IMAX
3Joker$9,179-58%74--$124$136,6341UTV Communications
4Cosmopolis$8,022-70%652$123$631,8633Entertainment One Films
5Ruby Sparks$7,996-70%78-57$103$2,303,9646Fox Searchlight
6Savages$5,330-58%82-35$65$47,312,8809Universal
7Prometheus$5,127-51%55-36$93$126,391,88413Fox
8Mugamoodi$4,898-59%21--$233$73,5751UTV Communications
9Safety Not Guaranteed$3,345-72%48-6$70$3,835,40513FilmDistrict
10Born to Be Wild 3D$3,305-79%330$100$20,785,21374Warner Bros. / IMAX
11Abraham Lincoln: Vampire Hunter$2,202-72%49-26$45$37,475,57311Fox
12The Day$1,372-51%12--$114$17,0351Anchor Bay Films
13A Cat In Paris$592-82%3-3$197$313,87414GKIDS
14Easy Money (2012)$46727%2-3$234$187,9128Weinstein Company