'Lucy' Bags Strong $17.1 Million on Friday; 'Hercules' Takes $11.05 MillionJuly 26, 2014 03:50 AM

by Shawn Robbins

Universal reports that Lucy earned a strong $17.1 million on Friday, including Thursday night's $2.75 million early grosses. BoxOffice projects the film could net around $46 million for the weekend.

Making Lucy's debut even more impressive is the fact that its opening day handily topped that of 2010's Salt, starring Angelina Jolie, which took in $12.5 million on its way to a $36 million opening frame. There's no doubt that Scarlett Johansson's rising star power in the wake of her Marvel movie turns helped drive Lucy's success. Unfortunately, early word of mouth looks like a mixed bag with a 58 percent Flixster user score. Reviews are on the fresh/rotten bubble at Rotten Tomatoes as its score hovers at 60 percent this morning.

Meanwhile, Paramount's and MGM's Hercules bowed to $11.05 million on Friday for a projected weekend of $30 million. Star Dwayne Johnson is to thank for giving the film some needed moviegoer appeal, although the numbers are still modest in the grand scheme of things for a $100 million production budget (excluding marketing and distribution). Overseas performance will be the key in determining the film's theatrical profitability. Early word of mouth is also somewhat mixed at 69 percent on Flixster, while critics gave the film 63 percent on Rotten Tomatoes.

Fox's Dawn of the Planet of the Apes added $4.7 million yesterday, off 55 percent from last Friday in the face of new competition, and should bring in around $16.5 million for its third frame. With $160.4 million in the domestic bank so far, the sequel is currently running 31 percent ahead of its 2011 predecessor at the same point in release.

The Purge: Anarchy slid 74 percent from opening day to $3.4 million on its second Friday. That's a slight improvement over its predecessor, however, which slid 82 percent on its second Friday. BoxOffice projects a $10 million sophomore weekend for Anarchy.

Planes: Fire and Rescue took in $2.76 million yesterday for a 57 percent decline from opening day last week. Look for a $9.5 million weekend for the Disney sequel.

Rob Reiner's And So It Goes posted $1.36 million on opening day from 1,762 locations. BoxOffice projects a $4 million weekend.

On the limited release front, popular comedian Gabriel Iglesias sent The Fluffy Movie to a $0.513 million opening day and a likely opening weekend around $1.275 million.

Daily Domestic Gross Thu, Sep. 6 2012

Wide (1000+)

#TitleThu, Sep. 6 2012LocationsAvg.TotalWks.Dist.
1The Possession$787,7141%2,816--$280$23,849,1101Lionsgate
2Lawless$740,4948%2,888323$256$17,518,4191Weinstein Company
32016: Obama's America$685,9146%1,747--$393$22,806,2958Rocky Mountain Pictures
4The Expendables 2$547,5146%3,334-21$164$70,667,1393Lionsgate
5The Bourne Legacy$407,0308%3,131-359$130$99,659,4954Universal
6The Dark Knight Rises$387,3697%2,187-419$177$434,564,2937Warner Bros.
7Hope Springs (2012)$375,096-1%2,44139$154$54,719,4394Sony / Columbia
8The Campaign$356,1766%2,941-261$121$75,943,4324Warner Bros.
9Premium Rush$261,8501%2,2550$116$14,431,6902Sony / Columbia
10The Odd Life of Timothy Green$231,198-12%2,63537$88$39,357,0503Disney
12Hit and Run$212,4365%2,8700$74$11,426,6042Open Road
13Sparkle (2012)$100,946-1%1,257-763$80$22,594,0773Sony / TriStar
14Marvel's The Avengers$95,63910%1,705--$56$620,628,44618Disney
16Ice Age: Continental Drift$40,811-19%1,036-175$39$156,339,4448Fox
17The Oogieloves in The BIG Balloon Adventure$37,140-23%2,1600$17$985,1961Kenn Viselman Presents
18Diary of a Wimpy Kid: Dog Days$21,478-52%1,204-343$18$45,924,6095Fox

Limited (100 — 999)

#TitleThu, Sep. 6 2012LocationsAvg.TotalWks.Dist.
1Total Recall (2012)$62,7606%756-570$83$57,160,1315Sony / Columbia
2Ted (2012)$61,71010%561-118$110$216,309,33010Universal
3The Amazing Spider-Man$58,6285%501133$117$260,005,3619Sony / Columbia
4The Apparition$46,258-1%8100$57$4,565,5212Warner Bros.
5Beasts of the Southern Wild$40,9412%26735$153$9,913,13910Fox Searchlight
6The Intouchables$32,941-15%175-19$188$11,252,96015Weinstein Company
7Moonrise Kingdom$30,68213%197-135$156$44,410,21815Focus
8Madagascar 3: Europe's Most Wanted$21,572-9%505131$43$214,859,18213Paramount / DreamWorks
9Magic Mike$20,86414%268-87$78$113,485,81810Warner Bros.
10The Best Exotic Marigold Hotel$16,59322%105-1$158$46,000,68118Fox Searchlight
11Step Up Revolution$14,9349%236-192$63$34,293,4646Lionsgate / Summit
12The Watch$14,8957%195-55$76$33,849,8026Fox
13Tyler Perry's Madea's Witness Protection$11,58911%17973$65$65,339,46910Lionsgate
14Snow White and the Huntsman$8,4958%143-51$59$155,136,75514Universal
15The Hunger Games$3,77010%145-44$26$408,010,69224Lionsgate

Platform (1 — 99)

#TitleThu, Sep. 6 2012LocationsAvg.TotalWks.Dist.
1For A Good Time, Call...$14,447-4%23--$628$234,0191Focus
2To the Arctic 3D$11,45021%520$220$8,316,34720Warner Bros. / IMAX
3Cosmopolis$9,6759%652$149$659,3853Entertainment One Films
4Ruby Sparks$7,3477%78-41$94$2,318,1846Fox Searchlight
7Joker$3,278-40%74--$44$145,3451UTV Communications
8Safety Not Guaranteed$3,1335%48-6$65$3,841,50913FilmDistrict
9Born to Be Wild 3D$2,961-20%330$90$20,791,89374Warner Bros. / IMAX
10Abraham Lincoln: Vampire Hunter$2,46610%49-26$50$37,480,27411Fox
11Mugamoodi$1,650-6%21--$79$76,9861UTV Communications
12The Day$1,19420%120$100$19,2211Anchor Bay Films
13A Cat In Paris$512-17%3-3$171$315,00014GKIDS
14Easy Money (2012)$21045%2-3$105$188,2678Weinstein Company