Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Sun, Sep. 9 2012

Wide (1000+)

#TitleSun, Sep. 9 2012LocationsAvg.TotalWks.Dist.
1The Possession$2,008,186-55%2,83418$709$33,166,5822Lionsgate
2Lawless$1,539,658-42%3,138250$491$23,525,4552Weinstein Company
3The Expendables 2$1,304,141-44%3,260-74$400$75,619,0384Lionsgate
4ParaNorman$1,251,134-40%2,856-229$438$45,452,8764Focus
5The Words$1,077,691-48%2,801--$385$4,750,8941CBS Films
6The Odd Life of Timothy Green$948,477-48%2,71782$349$43,007,2084Disney
72016: Obama's America$902,422-33%2,017--$447$26,115,7179Rocky Mountain Pictures
8The Bourne Legacy$899,505-54%2,766-365$325$103,628,8255Universal
9The Dark Knight Rises$783,721-50%1,987-200$394$437,782,4828Warner Bros.
10The Campaign$750,822-54%2,542-399$295$79,320,6215Warner Bros.
11Hope Springs (2012)$646,652-51%2,437-4$265$57,519,6565Sony / Columbia
12Premium Rush$581,188-46%2,182-73$266$16,743,1043Sony / Columbia
13The Cold Light of Day$429,248-44%1,511--$284$1,831,5881Lionsgate / Summit
14Hit and Run$267,123-46%1,810-1060$148$12,503,7503Open Road
15Marvel's The Avengers$163,107-60%1,209-496$135$621,414,62719Disney

Limited (100 — 999)

#TitleSun, Sep. 9 2012LocationsAvg.TotalWks.Dist.
1Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$493,271-33%267--$1,847$1,673,7311Paramount
2Ice Age: Continental Drift$248,990-44%763-273$326$157,173,6609Fox
3Diary of a Wimpy Kid: Dog Days$238,365-45%931-273$256$46,742,1006Fox
4Brave$216,376-41%959-749$226$233,397,96412Disney
5Sparkle (2012)$188,254-51%873-384$216$23,374,1624Sony / TriStar
6The Amazing Spider-Man$152,736-43%416-85$367$260,571,24110Sony / Columbia
7Ted (2012)$121,025-54%515-46$235$216,858,06011Universal
8Total Recall (2012)$115,949-48%502-254$231$57,627,6936Sony / Columbia
9Madagascar 3: Europe's Most Wanted$110,698-42%345-160$321$215,240,16514Paramount / DreamWorks
10Beasts of the Southern Wild$94,388-44%2692$351$10,272,09111Fox Searchlight
11The Intouchables$76,238-50%19419$393$11,555,46416Weinstein Company
12Branded$58,979-33%307--$192$240,5891Roadside Attractions
13Moonrise Kingdom$56,612-49%2003$283$44,640,04816Focus
14Step Up Revolution$49,300-48%198-38$249$34,484,1027Lionsgate / Summit
15The Apparition$40,245-52%276-534$146$4,739,3623Warner Bros.
16The Watch$38,876-42%135-60$288$33,998,9007Fox
17Tyler Perry's Madea's Witness Protection$36,336-48%167-12$218$65,483,07911Lionsgate
18Men in Black 3$35,776-42%173-13$207$179,020,85416Sony / Columbia
19Magic Mike$20,689-50%202-66$102$113,578,73711Warner Bros.
20The Best Exotic Marigold Hotel$20,118-48%1149$176$46,083,01919Fox Searchlight
21The Oogieloves in The BIG Balloon Adventure$14,920-17%281-1879$53$1,029,0502Kenn Viselman Presents

Platform (1 — 99)

#TitleSun, Sep. 9 2012LocationsAvg.TotalWks.Dist.
1For A Good Time, Call...$57,533-35%5633$1,027$450,0042Focus
2To the Arctic 3D$24,814-37%520$477$8,395,13521Warner Bros. / IMAX
3Ruby Sparks$13,663-47%76-2$180$2,373,0737Fox Searchlight
4Cosmopolis$11,308-36%45-20$251$702,8424Entertainment One Films
5Safety Not Guaranteed$9,850-34%546$182$3,876,51914FilmDistrict
6Born to Be Wild 3D$7,891-18%330$239$20,816,62475Warner Bros. / IMAX
7Prometheus$7,421-44%48-7$155$126,429,11714Fox
8Abraham Lincoln: Vampire Hunter$5,450-35%39-10$140$37,498,90612Fox
9Joker$4,693-40%43-31$109$163,0702UTV Communications
10Mugamoodi$2,797-58%17-4$165$90,5762UTV Communications
11Nitro Circus The Movie 3D$2,177-53%22-9$99$3,360,7685ARC Entertainment
12A Cat In Paris$814-62%52$163$318,54315GKIDS
13Easy Money (2012)$158-51%20$79$188,8709Weinstein Company