Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Mon, Sep. 10 2012

Wide (1000+)

#TitleMon, Sep. 10 2012LocationsAvg.TotalWks.Dist.
1Lawless$558,505-64%3,138250$178$24,083,9602Weinstein Company
2The Possession$554,808-72%2,83418$196$33,721,3902Lionsgate
32016: Obama's America$520,000-42%2,017270$258$26,635,7179Rocky Mountain Pictures
4The Expendables 2$378,741-71%3,260-74$116$75,997,7794Lionsgate
5The Words$336,704-69%2,801--$120$5,087,5981CBS Films
6The Bourne Legacy$290,430-68%2,766-365$105$103,919,2555Universal
7The Campaign$257,181-66%2,542-399$101$79,577,8025Warner Bros.
8The Dark Knight Rises$251,430-68%1,987-200$127$438,033,9128Warner Bros.
9Hope Springs (2012)$231,330-64%2,437-4$95$57,750,9865Sony / Columbia
10ParaNorman$187,284-85%2,856-229$66$45,640,1604Focus
11Premium Rush$176,769-70%2,182-73$81$16,919,8733Sony / Columbia
12The Odd Life of Timothy Green$166,391-82%2,71782$61$43,173,5994Disney
13The Cold Light of Day$145,300-66%1,511--$96$1,976,8881Lionsgate / Summit
14Hit and Run$103,212-61%1,810-1060$57$12,606,9623Open Road
15Marvel's The Avengers$46,138-72%1,209-496$38$621,460,76519Disney

Limited (100 — 999)

#TitleMon, Sep. 10 2012LocationsAvg.TotalWks.Dist.
1Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$151,520-69%267--$567$1,825,2511Paramount
2Sparkle (2012)$58,917-69%873-384$67$23,433,0794Sony / TriStar
3Ted (2012)$46,350-62%515-46$90$216,904,41011Universal
4Brave$37,908-82%959-749$40$233,435,87212Disney
5Beasts of the Southern Wild$33,875-64%2692$126$10,305,96611Fox Searchlight
6Ice Age: Continental Drift$32,961-87%763-273$43$157,206,6219Fox
7The Intouchables$26,034-66%19419$134$11,581,49816Weinstein Company
8Branded$23,434-60%307--$76$264,0231Roadside Attractions
9Diary of a Wimpy Kid: Dog Days$22,502-91%931-273$24$46,764,6026Fox
10Moonrise Kingdom$21,982-61%2003$110$44,662,03016Focus
11Madagascar 3: Europe's Most Wanted$16,844-85%345-160$49$215,257,00914Paramount / DreamWorks
12The Watch$13,323-66%135-60$99$34,012,2237Fox
13The Apparition$12,079-70%276-534$44$4,751,4413Warner Bros.
14Step Up Revolution$9,552-81%198-38$48$34,493,6547Lionsgate / Summit
15The Best Exotic Marigold Hotel$8,511-58%1149$75$46,091,53019Fox Searchlight
16Tyler Perry's Madea's Witness Protection$8,451-77%167-12$51$65,491,53011Lionsgate
17The Oogieloves in The BIG Balloon Adventure$7,847-47%281-1879$28$1,036,8972Kenn Viselman Presents
18Magic Mike$7,583-63%202-66$38$113,586,32011Warner Bros.

Platform (1 — 99)

#TitleMon, Sep. 10 2012LocationsAvg.TotalWks.Dist.
1For A Good Time, Call...$22,198-61%5633$396$472,2022Focus
2To the Arctic 3D$11,455-54%520$220$8,406,59021Warner Bros. / IMAX
3Ruby Sparks$4,963-64%76-2$65$2,378,0367Fox Searchlight
4Cosmopolis$4,302-62%45-20$96$707,1444Entertainment One Films
5Born to Be Wild 3D$4,105-48%330$124$20,820,72975Warner Bros. / IMAX
6Prometheus$3,563-52%48-7$74$126,432,68014Fox
7Safety Not Guaranteed$3,011-69%546$56$3,879,53014FilmDistrict
8Abraham Lincoln: Vampire Hunter$1,773-67%39-10$45$37,500,67912Fox
9Nitro Circus The Movie 3D$1,175-46%22-9$53$3,361,9435ARC Entertainment
10Joker$920-80%43-31$21$163,9902UTV Communications
11Mugamoodi$843-70%17-4$50$91,4192UTV Communications
12The Day$145--2-10$73$20,6472Anchor Bay Films
13A Cat In Paris$132-84%52$26$318,67515GKIDS
14Easy Money (2012)$28-82%20$14$188,8989Weinstein Company