Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Mon, Sep. 10 2012

Wide (1000+)

#TitleMon, Sep. 10 2012LocationsAvg.TotalWks.Dist.
1Lawless$558,505-64%3,138250$178$24,083,9602Weinstein Company
2The Possession$554,808-72%2,83418$196$33,721,3902Lionsgate
32016: Obama's America$520,000-42%2,017270$258$26,635,7179Rocky Mountain Pictures
4The Expendables 2$378,741-71%3,260-74$116$75,997,7794Lionsgate
5The Words$336,704-69%2,801--$120$5,087,5981CBS Films
6The Bourne Legacy$290,430-68%2,766-365$105$103,919,2555Universal
7The Campaign$257,181-66%2,542-399$101$79,577,8025Warner Bros.
8The Dark Knight Rises$251,430-68%1,987-200$127$438,033,9128Warner Bros.
9Hope Springs (2012)$231,330-64%2,437-4$95$57,750,9865Sony / Columbia
10ParaNorman$187,284-85%2,856-229$66$45,640,1604Focus
11Premium Rush$176,769-70%2,182-73$81$16,919,8733Sony / Columbia
12The Odd Life of Timothy Green$166,391-82%2,71782$61$43,173,5994Disney
13The Cold Light of Day$145,300-66%1,511--$96$1,976,8881Lionsgate / Summit
14Hit and Run$103,212-61%1,810-1060$57$12,606,9623Open Road
15Marvel's The Avengers$46,138-72%1,209-496$38$621,460,76519Disney

Limited (100 — 999)

#TitleMon, Sep. 10 2012LocationsAvg.TotalWks.Dist.
1Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$151,520-69%267--$567$1,825,2511Paramount
2Sparkle (2012)$58,917-69%873-384$67$23,433,0794Sony / TriStar
3Ted (2012)$46,350-62%515-46$90$216,904,41011Universal
4Brave$37,908-82%959-749$40$233,435,87212Disney
5Beasts of the Southern Wild$33,875-64%2692$126$10,305,96611Fox Searchlight
6Ice Age: Continental Drift$32,961-87%763-273$43$157,206,6219Fox
7The Intouchables$26,034-66%19419$134$11,581,49816Weinstein Company
8Branded$23,434-60%307--$76$264,0231Roadside Attractions
9Diary of a Wimpy Kid: Dog Days$22,502-91%931-273$24$46,764,6026Fox
10Moonrise Kingdom$21,982-61%2003$110$44,662,03016Focus
11Madagascar 3: Europe's Most Wanted$16,844-85%345-160$49$215,257,00914Paramount / DreamWorks
12The Watch$13,323-66%135-60$99$34,012,2237Fox
13The Apparition$12,079-70%276-534$44$4,751,4413Warner Bros.
14Step Up Revolution$9,552-81%198-38$48$34,493,6547Lionsgate / Summit
15The Best Exotic Marigold Hotel$8,511-58%1149$75$46,091,53019Fox Searchlight
16Tyler Perry's Madea's Witness Protection$8,451-77%167-12$51$65,491,53011Lionsgate
17The Oogieloves in The BIG Balloon Adventure$7,847-47%281-1879$28$1,036,8972Kenn Viselman Presents
18Magic Mike$7,583-63%202-66$38$113,586,32011Warner Bros.

Platform (1 — 99)

#TitleMon, Sep. 10 2012LocationsAvg.TotalWks.Dist.
1For A Good Time, Call...$22,198-61%5633$396$472,2022Focus
2To the Arctic 3D$11,455-54%520$220$8,406,59021Warner Bros. / IMAX
3Ruby Sparks$4,963-64%76-2$65$2,378,0367Fox Searchlight
4Cosmopolis$4,302-62%45-20$96$707,1444Entertainment One Films
5Born to Be Wild 3D$4,105-48%330$124$20,820,72975Warner Bros. / IMAX
6Prometheus$3,563-52%48-7$74$126,432,68014Fox
7Safety Not Guaranteed$3,011-69%546$56$3,879,53014FilmDistrict
8Abraham Lincoln: Vampire Hunter$1,773-67%39-10$45$37,500,67912Fox
9Nitro Circus The Movie 3D$1,175-46%22-9$53$3,361,9435ARC Entertainment
10Joker$920-80%43-31$21$163,9902UTV Communications
11Mugamoodi$843-70%17-4$50$91,4192UTV Communications
12The Day$145--2-10$73$20,6472Anchor Bay Films
13A Cat In Paris$132-84%52$26$318,67515GKIDS
14Easy Money (2012)$28-82%20$14$188,8989Weinstein Company