Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Tue, Sep. 11 2012

Wide (1000+)

#TitleTue, Sep. 11 2012LocationsAvg.TotalWks.Dist.
1Lawless$758,42436%3,138250$242$24,842,3842Weinstein Company
2The Possession$673,81821%2,83418$238$34,395,2082Lionsgate
32016: Obama's America$525,0001%2,017270$260$27,160,7179Rocky Mountain Pictures
4The Expendables 2$505,39833%3,260-74$155$76,503,1774Lionsgate
5The Words$499,53148%2,801--$178$5,587,1291CBS Films
6The Bourne Legacy$387,24033%2,766-365$140$104,306,4955Universal
7Hope Springs (2012)$347,91350%2,437-4$143$58,098,8995Sony / Columbia
8The Campaign$331,03729%2,542-399$130$79,908,8395Warner Bros.
9The Dark Knight Rises$317,30226%1,987-200$160$438,351,2148Warner Bros.
10Premium Rush$271,68754%2,182-73$125$17,191,5603Sony / Columbia
11ParaNorman$254,30836%2,856-229$89$45,894,4684Focus
12The Odd Life of Timothy Green$236,00342%2,71782$87$43,409,6024Disney
13The Cold Light of Day$192,16432%1,511--$127$2,169,0521Lionsgate / Summit
14Hit and Run$130,04726%1,810-1060$72$12,737,0093Open Road
15Marvel's The Avengers$56,59423%1,209-496$47$621,517,35919Disney

Limited (100 — 999)

#TitleTue, Sep. 11 2012LocationsAvg.TotalWks.Dist.
1Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$182,87221%267--$685$2,008,1231Paramount
2Sparkle (2012)$74,75327%873-384$86$23,507,8324Sony / TriStar
3Ted (2012)$54,07517%515-46$105$216,958,48511Universal
4Ice Age: Continental Drift$41,01424%763-273$54$157,247,6359Fox
5Brave$40,4777%959-749$42$233,476,34912Disney
6The Intouchables$39,81453%19419$205$11,621,31216Weinstein Company
7Beasts of the Southern Wild$35,4485%2692$132$10,341,41411Fox Searchlight
8Moonrise Kingdom$26,90022%2003$135$44,688,93016Focus
9Diary of a Wimpy Kid: Dog Days$26,37017%931-273$28$46,790,9726Fox
10Branded$22,163-5%307--$72$286,1861Roadside Attractions
11Madagascar 3: Europe's Most Wanted$21,32627%345-160$62$215,278,33514Paramount / DreamWorks
12Step Up Revolution$17,31681%198-38$87$34,510,9707Lionsgate / Summit
13The Watch$14,5239%135-60$108$34,026,7467Fox
14The Apparition$14,03216%276-534$51$4,765,4733Warner Bros.
15The Best Exotic Marigold Hotel$12,19243%1149$107$46,103,72219Fox Searchlight
16Magic Mike$10,41937%202-66$52$113,596,73911Warner Bros.
17Tyler Perry's Madea's Witness Protection$9,96418%167-12$60$65,501,49411Lionsgate
18The Oogieloves in The BIG Balloon Adventure$8,1594%281-1879$29$1,045,0562Kenn Viselman Presents

Platform (1 — 99)

#TitleTue, Sep. 11 2012LocationsAvg.TotalWks.Dist.
1For A Good Time, Call...$25,86817%5633$462$498,0702Focus
2To the Arctic 3D$10,444-9%520$201$8,417,03421Warner Bros. / IMAX
3Ruby Sparks$5,76216%76-2$76$2,383,7987Fox Searchlight
4Cosmopolis$4,6929%45-20$104$711,8364Entertainment One Films
5Prometheus$4,54027%48-7$95$126,437,22014Fox
6Born to Be Wild 3D$4,52210%330$137$20,825,25175Warner Bros. / IMAX
7Safety Not Guaranteed$3,79226%546$70$3,883,32214FilmDistrict
8Joker$2,651188%43-31$62$166,6412UTV Communications
9Abraham Lincoln: Vampire Hunter$2,25327%39-10$58$37,502,93212Fox
10Mugamoodi$2,209162%17-4$130$93,6282UTV Communications
11Nitro Circus The Movie 3D$1,30711%22--$59$3,363,2505ARC Entertainment
12Easy Money (2012)$128357%20$64$189,0269Weinstein Company
13The Day$122-16%2-10$61$20,7692Anchor Bay Films
14A Cat In Paris$90-32%52$18$318,76515GKIDS