Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Wed, Sep. 12 2012

Wide (1000+)

#TitleWed, Sep. 12 2012LocationsAvg.TotalWks.Dist.
1Lawless$564,326-26%3,138250$180$25,406,7102Weinstein Company
22016: Obama's America$500,000-5%2,017270$248$27,660,7179Rocky Mountain Pictures
3The Possession$491,191-27%2,83418$173$34,886,3992Lionsgate
4The Expendables 2$380,729-25%3,260-74$117$76,883,9064Lionsgate
5The Words$357,750-28%2,801--$128$5,944,8791CBS Films
6The Bourne Legacy$318,090-18%2,766-365$115$104,624,5855Universal
7The Campaign$276,159-17%2,542-399$109$80,184,9985Warner Bros.
8Hope Springs (2012)$273,362-21%2,437-4$112$58,372,2615Sony / Columbia
9The Dark Knight Rises$263,330-17%1,987-200$133$438,614,5448Warner Bros.
10ParaNorman$199,743-21%2,856-229$70$46,094,2114Focus
11Premium Rush$188,404-31%2,182-73$86$17,379,9643Sony / Columbia
12The Odd Life of Timothy Green$179,501-24%2,71782$66$43,589,1034Disney
13The Cold Light of Day$135,727-29%1,511--$90$2,304,7791Lionsgate / Summit
14Hit and Run$113,233-13%1,810-1060$63$12,850,2423Open Road
15Marvel's The Avengers$51,689-9%1,209-496$43$621,569,04819Disney

Limited (100 — 999)

#TitleWed, Sep. 12 2012LocationsAvg.TotalWks.Dist.
1Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$207,19013%267--$776$2,215,3131Paramount
2Sparkle (2012)$61,562-18%873-384$71$23,569,3944Sony / TriStar
3Ted (2012)$46,350-14%515-46$90$217,004,83511Universal
4Brave$38,823-4%959-749$40$233,515,17212Disney
5Beasts of the Southern Wild$35,8291%2692$133$10,377,24311Fox Searchlight
6Ice Age: Continental Drift$32,519-21%763-273$43$157,280,1549Fox
7The Intouchables$31,849-20%19419$164$11,653,16116Weinstein Company
8Moonrise Kingdom$25,331-6%2003$127$44,714,26116Focus
9Diary of a Wimpy Kid: Dog Days$21,085-20%931-273$23$46,812,0576Fox
10Branded$19,843-10%307--$65$306,0291Roadside Attractions
11Madagascar 3: Europe's Most Wanted$18,519-13%345-160$54$215,296,85414Paramount / DreamWorks
12The Watch$13,253-9%135-60$98$34,039,9997Fox
13Step Up Revolution$11,807-32%198-38$60$34,522,7777Lionsgate / Summit
14The Apparition$11,487-18%276-534$42$4,776,9603Warner Bros.
15The Best Exotic Marigold Hotel$10,247-16%1149$90$46,113,96919Fox Searchlight
16Magic Mike$9,483-9%202-66$47$113,606,22211Warner Bros.
17Tyler Perry's Madea's Witness Protection$9,133-8%167-12$55$65,510,62711Lionsgate
18The Oogieloves in The BIG Balloon Adventure$8,94410%281-1879$32$1,054,0002Kenn Viselman Presents

Platform (1 — 99)

#TitleWed, Sep. 12 2012LocationsAvg.TotalWks.Dist.
1For A Good Time, Call...$23,763-8%5633$424$521,8332Focus
2To the Arctic 3D$10,6552%520$205$8,427,68921Warner Bros. / IMAX
3Ruby Sparks$5,176-10%76-2$68$2,388,9747Fox Searchlight
4Cosmopolis$5,14510%45-20$114$716,9814Entertainment One Films
5Born to Be Wild 3D$3,922-13%330$119$20,829,17375Warner Bros. / IMAX
6Safety Not Guaranteed$3,8151%546$71$3,887,13714FilmDistrict
7Prometheus$3,083-32%48-7$64$126,440,30314Fox
8Abraham Lincoln: Vampire Hunter$2,102-7%39-10$54$37,505,03412Fox
9Nitro Circus The Movie 3D$1,3816%22--$63$3,364,6315ARC Entertainment
10Joker$1,086-59%43-31$25$167,7272UTV Communications
11Mugamoodi$704-68%17-4$41$94,3322UTV Communications
12The Day$98-20%2-10$49$20,8662Anchor Bay Films
13A Cat In Paris$84-7%52$17$318,84915GKIDS
14Easy Money (2012)$50-61%20$25$189,0769Weinstein Company