Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Thu, Sep. 13 2012

Wide (1000+)

#TitleThu, Sep. 13 2012LocationsAvg.TotalWks.Dist.
1Lawless$515,044-9%3,138250$164$25,921,7542Weinstein Company
2The Possession$480,713-2%2,83418$170$35,367,1122Lionsgate
32016: Obama's America$388,350-22%2,017270$193$28,049,0679Rocky Mountain Pictures
4The Expendables 2$376,073-1%3,260-74$115$77,259,9794Lionsgate
5The Words$335,006-6%2,801--$120$6,279,8851CBS Films
6The Bourne Legacy$317,0750%2,766-365$115$104,941,6605Universal
7Hope Springs (2012)$277,8402%2,437-4$114$58,650,1015Sony / Columbia
8The Campaign$267,158-3%2,542-399$105$80,452,1565Warner Bros.
9The Dark Knight Rises$256,085-3%1,987-200$129$438,870,6298Warner Bros.
10ParaNorman$202,0351%2,856-229$71$46,296,2464Focus
11The Odd Life of Timothy Green$184,5453%2,71782$68$43,773,6484Disney
12Premium Rush$183,908-2%2,182-73$84$17,563,8723Sony / Columbia
13The Cold Light of Day$127,405-6%1,511--$84$2,432,1841Lionsgate / Summit
14Hit and Run$106,439-6%1,810-1060$59$12,956,6813Open Road
15Marvel's The Avengers$54,1715%1,209-496$45$621,623,21919Disney

Limited (100 — 999)

#TitleThu, Sep. 13 2012LocationsAvg.TotalWks.Dist.
1Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$220,0566%267--$824$2,435,3691Paramount
2Sparkle (2012)$57,700-6%873-384$66$23,627,0944Sony / TriStar
3Ted (2012)$48,9256%515-46$95$217,053,76011Universal
4Brave$43,07511%959-749$45$233,558,24712Disney
5Beasts of the Southern Wild$40,19012%2692$149$10,417,43311Fox Searchlight
6The Intouchables$33,4145%19419$172$11,686,57516Weinstein Company
7Ice Age: Continental Drift$31,928-2%763-273$42$157,312,0829Fox
8Moonrise Kingdom$27,3228%2003$137$44,741,58316Focus
9Diary of a Wimpy Kid: Dog Days$20,730-2%931-273$22$46,832,7876Fox
10Branded$18,617-6%307--$61$324,6461Roadside Attractions
11Madagascar 3: Europe's Most Wanted$18,374-1%345-160$53$215,315,22814Paramount / DreamWorks
12The Apparition$13,20615%276-534$48$4,790,1663Warner Bros.
13The Watch$12,423-6%135-60$92$34,052,4227Fox
14The Best Exotic Marigold Hotel$10,6854%1149$94$46,124,65419Fox Searchlight
15Step Up Revolution$10,283-13%198-38$52$34,533,0607Lionsgate / Summit
16Magic Mike$9,6462%202-66$48$113,615,86811Warner Bros.
17Tyler Perry's Madea's Witness Protection$9,1700%167-12$55$65,519,79711Lionsgate
18The Oogieloves in The BIG Balloon Adventure$7,572-15%281-1879$27$1,061,5722Kenn Viselman Presents

Platform (1 — 99)

#TitleThu, Sep. 13 2012LocationsAvg.TotalWks.Dist.
1For A Good Time, Call...$23,199-2%5633$414$545,0322Focus
2To the Arctic 3D$11,75910%520$226$8,439,44821Warner Bros. / IMAX
3Ruby Sparks$5,078-2%76-2$67$2,394,0527Fox Searchlight
4Cosmopolis$4,826-6%45-20$107$721,8074Entertainment One Films
5Safety Not Guaranteed$3,8340%546$71$3,890,97114FilmDistrict
6Born to Be Wild 3D$3,785-3%330$115$20,832,95875Warner Bros. / IMAX
7Prometheus$3,41311%48-7$71$126,443,71614Fox
8Abraham Lincoln: Vampire Hunter$1,901-10%39-10$49$37,506,93512Fox
9Nitro Circus The Movie 3D$1,213-12%22--$55$3,365,8445ARC Entertainment
10Joker$1,024-6%43-31$24$168,7512UTV Communications
11Mugamoodi$409-42%17-4$24$94,7412UTV Communications
12A Cat In Paris$307265%52$61$319,15615GKIDS
13The Day$11719%2-10$59$20,9842Anchor Bay Films
14Easy Money (2012)$8774%20$44$189,1639Weinstein Company