Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Sat, Sep. 15 2012

Wide (1000+)

#TitleSat, Sep. 15 2012LocationsAvg.TotalWks.Dist.
1Resident Evil: Retribution$7,634,314-9%3,012--$2,535$15,997,6491Sony / Screen Gems
2Finding Nemo 3D$7,009,59039%2,904--$2,414$12,066,3271Disney
3The Possession$2,650,15945%2,86026$927$39,843,9583Lionsgate
4Lawless$1,849,25436%3,063-75$604$29,131,1813Weinstein Company
5ParaNorman$1,443,688112%2,326-530$621$48,421,2185Focus
6The Expendables 2$1,433,27161%2,896-364$495$79,581,6575Lionsgate
7The Bourne Legacy$1,334,55058%2,170-596$615$107,121,4356Universal
8The Words$1,282,94338%2,8010$458$8,491,3902CBS Films
9The Odd Life of Timothy Green$1,230,37285%2,415-302$509$45,668,9705Disney
10The Campaign$1,105,53547%2,002-540$552$82,311,6076Warner Bros.
11The Dark Knight Rises$1,027,54769%1,581-406$650$440,507,2499Warner Bros.
12Hope Springs (2012)$833,57948%1,946-491$428$60,046,6826Sony / Columbia
13Premium Rush$582,18255%1,339-843$435$18,522,3744Sony / Columbia
14The Cold Light of Day$363,86932%1,5110$241$3,072,4232Lionsgate / Summit

Limited (100 — 999)

#TitleSat, Sep. 15 2012LocationsAvg.TotalWks.Dist.
1Arbitrage$909,57351%197--$4,617$1,510,1331Roadside Attractions
2Barfi!$462,99678%132--$3,508$723,2881UTV Communications
3Ice Age: Continental Drift$292,849155%541-222$541$157,719,87910Fox
4Diary of a Wimpy Kid: Dog Days$249,596145%591-340$422$47,184,4397Fox
5Sparkle (2012)$190,49388%494-379$386$23,918,8055Sony / TriStar
6Ted (2012)$174,67549%411-104$425$217,345,57012Universal
7Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$172,67863%32255$536$2,713,7142Paramount
8Hit and Run$166,02344%651-1159$255$13,237,7154Open Road
9The Amazing Spider-Man$161,52167%328-88$492$261,005,58411Sony / Columbia
10Madagascar 3: Europe's Most Wanted$138,662112%306-39$453$215,519,39215Paramount / DreamWorks
11The Intouchables$128,04893%180-14$711$11,881,14117Weinstein Company
12Total Recall (2012)$125,96948%303-199$416$58,009,2877Sony / Columbia
13Beasts of the Southern Wild$111,42260%212-57$526$10,598,39212Fox Searchlight
14For A Good Time, Call...$108,20320%10751$1,011$743,3663Focus
15Step Up Revolution$101,80083%26870$380$34,690,4088Lionsgate / Summit
16Moonrise Kingdom$87,80559%157-43$559$44,884,76217Focus
17Tyler Perry's Madea's Witness Protection$49,19579%160-7$307$65,596,49512Lionsgate
18The Watch$36,92047%1383$268$34,114,5228Fox
19Magic Mike$21,45625%115-87$187$113,654,43712Warner Bros.

Platform (1 — 99)

#TitleSat, Sep. 15 2012LocationsAvg.TotalWks.Dist.
1The Master$263,5779%5--$52,715$505,7041Weinstein Company
2To the Arctic 3D$41,419103%520$797$8,501,24622Warner Bros. / IMAX
3The Best Exotic Marigold Hotel$26,81953%80-34$335$46,169,01820Fox Searchlight
4The Apparition$21,74853%68-208$320$4,826,1724Warner Bros.
5Ruby Sparks$18,85543%70-6$269$2,426,1348Fox Searchlight
6Safety Not Guaranteed$12,80839%46-8$278$3,912,98015FilmDistrict
7Cosmopolis$9,42931%31-14$304$738,4565Entertainment One Films
810 Years$9,21428%3--$3,071$16,4151Anchor Bay Films
9Born to Be Wild 3D$9,074121%330$275$20,846,14476Warner Bros. / IMAX
10Branded$7,09520%80-227$89$337,6532Roadside Attractions
11Mugamoodi$1,662109%3-14$554$97,2003UTV Communications
12The Oogieloves in The BIG Balloon Adventure$99520%8-273$124$1,063,3933Kenn Viselman Presents
13Nitro Circus The Movie 3D$784-3%7-15$112$3,367,4366ARC Entertainment
14Joker$17517%3-40$58$169,0763UTV Communications