Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Tue, Sep. 18 2012

Wide (1000+)

#TitleTue, Sep. 18 2012LocationsAvg.TotalWks.Dist.
1Resident Evil: Retribution$1,869,69811%3,012--$621$24,604,3341Sony / Screen Gems
2Finding Nemo 3D$1,226,1221%2,904--$422$19,131,5411Disney
3Lawless$630,23443%3,063-75$206$31,342,3773Weinstein Company
4The Possession$455,2466%2,86026$159$42,019,0823Lionsgate
5The Expendables 2$364,71431%2,896-364$126$81,049,6985Lionsgate
6The Words$358,94644%2,8010$128$9,749,4492CBS Films
7The Bourne Legacy$314,65526%2,170-596$145$108,358,3406Universal
8The Campaign$283,06128%2,002-540$141$83,374,4956Warner Bros.
9ParaNorman$278,9634%2,326-530$120$49,935,6065Focus
10Hope Springs (2012)$268,86453%1,946-491$138$60,920,4306Sony / Columbia
11The Odd Life of Timothy Green$243,21115%2,415-302$101$46,827,6825Disney
12The Dark Knight Rises$238,13715%1,581-406$151$441,497,5819Warner Bros.
13Premium Rush$154,34936%1,339-843$115$19,102,9464Sony / Columbia
14The Cold Light of Day$119,09643%1,5110$79$3,481,9852Lionsgate / Summit

Limited (100 — 999)

#TitleTue, Sep. 18 2012LocationsAvg.TotalWks.Dist.
1Arbitrage$198,22014%197--$1,006$2,374,3841Roadside Attractions
2Barfi!$96,03643%132--$728$1,224,7081UTV Communications
3Hit and Run$47,68435%651-1159$73$13,404,8224Open Road
4Ted (2012)$47,26528%411-104$115$217,516,13512Universal
5Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$43,2139%32255$134$2,908,3592Paramount
6The Intouchables$41,05050%180-14$228$12,009,36717Weinstein Company
7Ice Age: Continental Drift$38,5361%541-222$71$157,970,34610Fox
8For A Good Time, Call...$36,07819%10751$337$881,9353Focus
9Diary of a Wimpy Kid: Dog Days$34,391-16%591-340$58$47,417,3307Fox
10Beasts of the Southern Wild$33,08520%212-57$156$10,721,62412Fox Searchlight
11Moonrise Kingdom$27,846-1%157-43$177$44,987,50617Focus
12Step Up Revolution$20,25628%26870$76$34,789,6698Lionsgate / Summit
13Madagascar 3: Europe's Most Wanted$18,249-1%306-39$60$215,641,01115Paramount / DreamWorks
14The Watch$11,01013%1383$80$34,160,8388Fox
15Tyler Perry's Madea's Witness Protection$8,06112%160-7$50$65,638,41212Lionsgate
16Magic Mike$6,45223%115-87$56$113,676,71012Warner Bros.

Platform (1 — 99)

#TitleTue, Sep. 18 2012LocationsAvg.TotalWks.Dist.
1The Master$84,975-18%5--$16,995$924,9361Weinstein Company
2To the Arctic 3D$14,81520%520$285$8,553,78022Warner Bros. / IMAX
3The Best Exotic Marigold Hotel$10,74234%80-34$134$46,204,23020Fox Searchlight
4Ruby Sparks$6,19618%70-6$89$2,447,2188Fox Searchlight
5Safety Not Guaranteed$3,9850%46-8$87$3,929,34615FilmDistrict
6Born to Be Wild 3D$3,96564%330$120$20,859,58476Warner Bros. / IMAX
7The Apparition$3,48317%68-208$51$4,842,8724Warner Bros.
8Cosmopolis$3,0291%31-14$98$749,6715Entertainment One Films
9Branded$2,758-1%80-227$34$348,6252Roadside Attractions
1010 Years$2,200-10%3--$733$27,3451Anchor Bay Films
11Mugamoodi$1,018597%3-14$339$99,2743UTV Communications
12The Oogieloves in The BIG Balloon Adventure$80872%8-273$101$1,065,5563Kenn Viselman Presents
13Nitro Circus The Movie 3D$50318%7-15$72$3,368,8186ARC Entertainment
14Joker$5-85%3-40$2$169,1763UTV Communications