'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Wed, Sep. 19 2012

Wide (1000+)

#TitleWed, Sep. 19 2012LocationsAvg.TotalWks.Dist.
1Resident Evil: Retribution$1,126,991-40%3,012--$374$25,731,3251Sony / Screen Gems
2Finding Nemo 3D$715,863-42%2,904--$247$19,847,4041Disney
3Lawless$439,194-30%3,063-75$143$31,781,5713Weinstein Company
4The Possession$311,494-32%2,86026$109$42,330,5763Lionsgate
5The Expendables 2$254,442-30%2,896-364$88$81,304,1405Lionsgate
6The Words$253,347-29%2,8010$90$10,002,7962CBS Films
7The Bourne Legacy$217,225-31%2,170-596$100$108,575,5656Universal
8The Campaign$203,124-28%2,002-540$101$83,577,6196Warner Bros.
9Hope Springs (2012)$189,785-29%1,946-491$98$61,110,2156Sony / Columbia
10The Dark Knight Rises$179,167-25%1,581-406$113$441,676,7489Warner Bros.
12The Odd Life of Timothy Green$140,721-42%2,415-302$58$46,967,9535Disney
13Premium Rush$102,271-34%1,339-843$76$19,205,2174Sony / Columbia
14The Cold Light of Day$77,190-35%1,5110$51$3,559,1752Lionsgate / Summit

Limited (100 — 999)

#TitleWed, Sep. 19 2012LocationsAvg.TotalWks.Dist.
1Arbitrage$160,040-19%197--$812$2,534,4241Roadside Attractions
2Barfi!$56,292-41%132--$426$1,281,0001UTV Communications
3Ted (2012)$39,045-17%411-104$95$217,555,18012Universal
4Hit and Run$33,856-29%651-1159$52$13,438,6784Open Road
5Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$33,525-22%32255$104$2,941,8842Paramount
6The Intouchables$30,347-26%180-14$169$12,039,71417Weinstein Company
7Beasts of the Southern Wild$29,822-10%212-57$141$10,751,50612Fox Searchlight
8For A Good Time, Call...$27,642-23%10751$258$909,5773Focus
9Ice Age: Continental Drift$25,890-33%541-222$48$157,996,23610Fox
10Moonrise Kingdom$22,319-20%157-43$142$45,009,82517Focus
11Madagascar 3: Europe's Most Wanted$16,193-11%306-39$53$215,657,20415Paramount / DreamWorks
12Diary of a Wimpy Kid: Dog Days$16,009-53%591-340$27$47,433,3397Fox
13Step Up Revolution$15,538-23%26870$58$34,805,0278Lionsgate / Summit
14The Watch$9,564-13%1383$69$34,170,4028Fox
15Tyler Perry's Madea's Witness Protection$7,121-12%160-7$45$65,645,53312Lionsgate
16Magic Mike$6,394-1%115-87$56$113,683,10412Warner Bros.

Platform (1 — 99)

#TitleWed, Sep. 19 2012LocationsAvg.TotalWks.Dist.
1The Master$68,935-19%5--$13,787$993,8711Weinstein Company
2To the Arctic 3D$9,208-38%520$177$8,562,98822Warner Bros. / IMAX
3The Best Exotic Marigold Hotel$8,443-21%80-34$106$46,212,67320Fox Searchlight
4Ruby Sparks$5,486-11%70-6$78$2,452,7048Fox Searchlight
5Safety Not Guaranteed$4,1825%46-8$91$3,933,52815FilmDistrict
6The Apparition$2,943-16%68-208$43$4,845,8154Warner Bros.
7Cosmopolis$2,912-4%31-14$94$752,5835Entertainment One Films
8Born to Be Wild 3D$2,610-34%330$79$20,862,19476Warner Bros. / IMAX
9Branded$2,049-26%80-227$26$350,6742Roadside Attractions
1010 Years$1,806-18%3--$602$29,1511Anchor Bay Films
11Nitro Circus The Movie 3D$229-54%7-15$33$3,369,0476ARC Entertainment
12Mugamoodi$166-84%3-14$55$99,4403UTV Communications
13The Oogieloves in The BIG Balloon Adventure$117-86%8-273$15$1,065,6733Kenn Viselman Presents
14Joker$50%3-40$2$169,1813UTV Communications