Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Sat, Sep. 22 2012

Wide (1000+)

#TitleSat, Sep. 22 2012LocationsAvg.TotalWks.Dist.
1House at the End of the Street$5,378,11516%3,083--$1,744$9,999,3741Relativity Media
2Trouble with the Curve$5,310,76027%3,212--$1,653$9,482,3051Warner Bros.
3End of Watch$5,121,32611%2,730--$1,876$9,724,5171Open Road
4Finding Nemo 3D$4,514,68188%2,9040$1,555$27,456,2082Disney
5Resident Evil: Retribution$2,894,04948%3,0164$960$31,620,9942Sony / Screen Gems
6Dredd 3D$2,418,0789%2,506--$965$4,638,0211Lionsgate
7The Possession$1,247,15754%2,598-262$480$44,705,5854Lionsgate
8ParaNorman$1,126,193142%1,617-709$696$51,829,0176Focus
9Lawless$1,008,18842%2,614-449$386$33,911,0414Weinstein Company
10The Bourne Legacy$787,05064%1,431-739$550$110,059,1357Universal
11The Odd Life of Timothy Green$745,99396%1,752-663$426$48,240,0736Disney
12The Expendables 2$681,11471%1,820-1076$374$82,642,2126Lionsgate
13The Campaign$568,23951%1,250-752$455$84,725,6527Warner Bros.
14Hope Springs (2012)$403,60957%1,147-799$352$61,959,0357Sony / Columbia
152016: Obama's America$387,16234%1,216--$318$31,760,18911Rocky Mountain Pictures
16The Words$355,88555%1,247-1554$285$10,829,3363CBS Films
17Last Ounce of Courage$223,53326%1,064--$210$2,604,3692Rocky Mountain Pictures

Limited (100 — 999)

#TitleSat, Sep. 22 2012LocationsAvg.TotalWks.Dist.
1The Master$1,946,91939%788783$2,471$4,400,1802Weinstein Company
2The Dark Knight Rises$608,41475%948-633$642$442,814,11610Warner Bros.
3Arbitrage$578,44177%24447$2,371$3,573,7602Roadside Attractions
4Barfi!$295,40777%130-2$2,272$1,796,3772UTV Communications
5Ice Age: Continental Drift$259,580115%420-121$618$158,401,76011Fox
6Premium Rush$170,98857%567-772$302$19,582,7245Sony / Columbia
7Diary of a Wimpy Kid: Dog Days$162,245135%374-217$434$47,679,8278Fox
8Heroine$156,84810%114--$1,376$299,3111UTV Communications
9Total Recall (2012)$125,18449%32219$389$58,390,1118Sony / Columbia
10The Amazing Spider-Man$114,43968%253-75$452$261,406,85512Sony / Columbia
11Ted (2012)$111,34055%293-118$380$217,777,37013Universal
12Madagascar 3: Europe's Most Wanted$107,139112%240-66$446$215,830,42016Paramount / DreamWorks
13The Intouchables$89,73492%156-24$575$12,208,10718Weinstein Company
14Step Up Revolution$66,39583%182-86$365$34,922,1819Lionsgate / Summit
15Sparkle (2012)$64,05097%206-288$311$24,230,0076Sony / TriStar
16For A Good Time, Call...$62,12127%105-2$592$1,048,1674Focus
17Hit and Run$60,02146%291-360$206$13,572,0955Open Road
18Beasts of the Southern Wild$57,38074%132-80$435$10,869,62813Fox Searchlight
19Moonrise Kingdom$56,78744%120-37$473$45,129,88518Focus
20The Cold Light of Day$28,78545%155-1356$186$3,680,4533Lionsgate / Summit

Platform (1 — 99)

#TitleSat, Sep. 22 2012LocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$86,6192%4--$21,655$171,5351Lionsgate / Summit
2My Uncle Rafael$38,84810%14--$2,775$74,2101Rocky Mountain Pictures
3To the Arctic 3D$37,89789%520$729$8,631,50523Warner Bros. / IMAX
4Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$33,86872%85-237$398$3,033,7973Paramount
510 Years$30,75419%4340$715$87,7592Anchor Bay Films
6The Watch$24,62066%77-61$320$34,219,1349Fox
7The Best Exotic Marigold Hotel$17,78253%47-33$378$46,251,11121Fox Searchlight
8Born to Be Wild 3D$9,04548%330$274$20,879,60777Warner Bros. / IMAX
9Ruby Sparks$8,66642%43-27$202$2,473,2099Fox Searchlight
10Safety Not Guaranteed$8,40730%40-6$210$3,952,78916FilmDistrict
11Magic Mike$8,2957%55-60$151$113,705,50113Warner Bros.
12The Apparition$5,99475%35-33$171$4,858,5265Warner Bros.
13Toys in the Attic$2,50538%6--$418$46,5163Hannover House
14Husbands In Goa$2,218101%7--$317$3,3241UTV Communications
15Mugamoodi$1,218111%1-2$1,218$101,3584UTV Communications
16Cosmopolis$1,15037%9-22$128$756,9066Entertainment One Films
17Nitro Circus The Movie 3D$86581%70$124$3,370,5857ARC Entertainment
18Branded$1295%2-78$65$353,1213Roadside Attractions