Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Sat, Sep. 22 2012

Wide (1000+)

#TitleSat, Sep. 22 2012LocationsAvg.TotalWks.Dist.
1House at the End of the Street$5,378,11516%3,083--$1,744$9,999,3741Relativity Media
2Trouble with the Curve$5,310,76027%3,212--$1,653$9,482,3051Warner Bros.
3End of Watch$5,121,32611%2,730--$1,876$9,724,5171Open Road
4Finding Nemo 3D$4,514,68188%2,9040$1,555$27,456,2082Disney
5Resident Evil: Retribution$2,894,04948%3,0164$960$31,620,9942Sony / Screen Gems
6Dredd 3D$2,418,0789%2,506--$965$4,638,0211Lionsgate
7The Possession$1,247,15754%2,598-262$480$44,705,5854Lionsgate
8ParaNorman$1,126,193142%1,617-709$696$51,829,0176Focus
9Lawless$1,008,18842%2,614-449$386$33,911,0414Weinstein Company
10The Bourne Legacy$787,05064%1,431-739$550$110,059,1357Universal
11The Odd Life of Timothy Green$745,99396%1,752-663$426$48,240,0736Disney
12The Expendables 2$681,11471%1,820-1076$374$82,642,2126Lionsgate
13The Campaign$568,23951%1,250-752$455$84,725,6527Warner Bros.
14Hope Springs (2012)$403,60957%1,147-799$352$61,959,0357Sony / Columbia
152016: Obama's America$387,16234%1,216--$318$31,760,18911Rocky Mountain Pictures
16The Words$355,88555%1,247-1554$285$10,829,3363CBS Films
17Last Ounce of Courage$223,53326%1,064--$210$2,604,3692Rocky Mountain Pictures

Limited (100 — 999)

#TitleSat, Sep. 22 2012LocationsAvg.TotalWks.Dist.
1The Master$1,946,91939%788783$2,471$4,400,1802Weinstein Company
2The Dark Knight Rises$608,41475%948-633$642$442,814,11610Warner Bros.
3Arbitrage$578,44177%24447$2,371$3,573,7602Roadside Attractions
4Barfi!$295,40777%130-2$2,272$1,796,3772UTV Communications
5Ice Age: Continental Drift$259,580115%420-121$618$158,401,76011Fox
6Premium Rush$170,98857%567-772$302$19,582,7245Sony / Columbia
7Diary of a Wimpy Kid: Dog Days$162,245135%374-217$434$47,679,8278Fox
8Heroine$156,84810%114--$1,376$299,3111UTV Communications
9Total Recall (2012)$125,18449%32219$389$58,390,1118Sony / Columbia
10The Amazing Spider-Man$114,43968%253-75$452$261,406,85512Sony / Columbia
11Ted (2012)$111,34055%293-118$380$217,777,37013Universal
12Madagascar 3: Europe's Most Wanted$107,139112%240-66$446$215,830,42016Paramount / DreamWorks
13The Intouchables$89,73492%156-24$575$12,208,10718Weinstein Company
14Step Up Revolution$66,39583%182-86$365$34,922,1819Lionsgate / Summit
15Sparkle (2012)$64,05097%206-288$311$24,230,0076Sony / TriStar
16For A Good Time, Call...$62,12127%105-2$592$1,048,1674Focus
17Hit and Run$60,02146%291-360$206$13,572,0955Open Road
18Beasts of the Southern Wild$57,38074%132-80$435$10,869,62813Fox Searchlight
19Moonrise Kingdom$56,78744%120-37$473$45,129,88518Focus
20The Cold Light of Day$28,78545%155-1356$186$3,680,4533Lionsgate / Summit

Platform (1 — 99)

#TitleSat, Sep. 22 2012LocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$86,6192%4--$21,655$171,5351Lionsgate / Summit
2My Uncle Rafael$38,84810%14--$2,775$74,2101Rocky Mountain Pictures
3To the Arctic 3D$37,89789%520$729$8,631,50523Warner Bros. / IMAX
4Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$33,86872%85-237$398$3,033,7973Paramount
510 Years$30,75419%4340$715$87,7592Anchor Bay Films
6The Watch$24,62066%77-61$320$34,219,1349Fox
7The Best Exotic Marigold Hotel$17,78253%47-33$378$46,251,11121Fox Searchlight
8Born to Be Wild 3D$9,04548%330$274$20,879,60777Warner Bros. / IMAX
9Ruby Sparks$8,66642%43-27$202$2,473,2099Fox Searchlight
10Safety Not Guaranteed$8,40730%40-6$210$3,952,78916FilmDistrict
11Magic Mike$8,2957%55-60$151$113,705,50113Warner Bros.
12The Apparition$5,99475%35-33$171$4,858,5265Warner Bros.
13Toys in the Attic$2,50538%6--$418$46,5163Hannover House
14Husbands In Goa$2,218101%7--$317$3,3241UTV Communications
15Mugamoodi$1,218111%1-2$1,218$101,3584UTV Communications
16Cosmopolis$1,15037%9-22$128$756,9066Entertainment One Films
17Nitro Circus The Movie 3D$86581%70$124$3,370,5857ARC Entertainment
18Branded$1295%2-78$65$353,1213Roadside Attractions