Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Wed, Sep. 26 2012

Wide (1000+)

#TitleWed, Sep. 26 2012LocationsAvg.TotalWks.Dist.
1End of Watch$1,216,923-18%2,730--$446$17,122,0791Open Road
2Trouble with the Curve$1,048,331-15%3,212--$326$15,301,8991Warner Bros.
3Finding Nemo 3D$724,78117%2,9040$250$31,975,0242Disney
4House at the End of the Street$672,166-29%3,083--$218$14,512,2311Relativity Media
5Dredd 3D$528,144-28%2,506--$211$8,109,4471Lionsgate
6Resident Evil: Retribution$524,968-25%3,0164$174$35,236,0752Sony / Screen Gems
7Lawless$236,031-14%2,614-449$90$35,192,1014Weinstein Company
8ParaNorman$221,07464%1,617-709$137$53,050,0436Focus
9The Possession$190,179-16%2,598-262$73$45,874,6304Lionsgate
10The Odd Life of Timothy Green$139,05738%1,752-663$79$48,977,6896Disney
11The Bourne Legacy$136,655-4%1,431-739$95$110,789,0057Universal
122016: Obama's America$126,439-6%1,216--$104$32,403,54911Rocky Mountain Pictures
13The Expendables 2$120,145-15%1,820-1076$66$83,389,8356Lionsgate
14The Campaign$106,174-15%1,250-752$85$85,310,0337Warner Bros.
15Hope Springs (2012)$91,741-13%1,147-799$80$62,424,5777Sony / Columbia
16The Words$76,215-14%1,247-1554$61$11,223,1743CBS Films
17Last Ounce of Courage$65,515-13%1,064--$62$2,970,2382Rocky Mountain Pictures

Limited (100 — 999)

#TitleWed, Sep. 26 2012LocationsAvg.TotalWks.Dist.
1The Master$383,697-1%788783$487$6,597,3922Weinstein Company
2The Dark Knight Rises$126,126-2%948-633$133$443,481,94210Warner Bros.
3Arbitrage$105,690-2%24447$433$4,154,1042Roadside Attractions
4Barfi!$40,422-37%130-2$311$2,112,9782UTV Communications
5Ice Age: Continental Drift$40,03712%420-121$95$158,668,77911Fox
6Premium Rush$32,279-20%567-772$57$19,763,6225Sony / Columbia
7Ted (2012)$26,515-9%293-118$90$217,918,02013Universal
8Diary of a Wimpy Kid: Dog Days$23,23358%374-217$62$47,832,1108Fox
9Heroine$21,753-50%114--$191$471,7831UTV Communications
10The Intouchables$20,899-11%156-24$134$12,313,42118Weinstein Company
11Moonrise Kingdom$17,74613%120-37$148$45,212,23918Focus
12For A Good Time, Call...$17,225-12%105-2$164$1,135,2364Focus
13Hit and Run$16,691-15%291-360$57$13,656,7715Open Road
14Madagascar 3: Europe's Most Wanted$15,52213%240-66$65$215,936,22616Paramount / DreamWorks
15Beasts of the Southern Wild$15,5015%132-80$117$10,945,45313Fox Searchlight
16Step Up Revolution$9,5714%182-86$53$34,986,5779Lionsgate / Summit
17The Cold Light of Day$6,063-33%155-1356$39$3,710,6053Lionsgate / Summit

Platform (1 — 99)

#TitleWed, Sep. 26 2012LocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$34,69638%4--$8,674$306,7671Lionsgate / Summit
2To the Arctic 3D$15,24741%520$293$8,698,34623Warner Bros. / IMAX
310 Years$10,53317%4340$245$131,0222Anchor Bay Films
4Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$9,00639%85-237$106$3,077,3413Paramount
5My Uncle Rafael$7,8488%14--$561$130,7931Rocky Mountain Pictures
6The Best Exotic Marigold Hotel$7,248-2%47-33$154$46,282,12721Fox Searchlight
7Born to Be Wild 3D$6,588149%330$200$20,898,88177Warner Bros. / IMAX
8The Watch$5,8143%77-61$76$34,249,2709Fox
9Tales of the Night$3,507--1--$3,507$3,5070GKIDS
10Ruby Sparks$2,919-2%43-27$68$2,486,1339Fox Searchlight
11Magic Mike$2,841-13%55-60$52$113,718,38913Warner Bros.
12Safety Not Guaranteed$2,571-11%40-6$64$3,965,66516FilmDistrict
13Toys in the Attic$830-5%6--$138$50,9933Hannover House
14Cosmopolis$630144%9-22$70$758,6966Entertainment One Films
15The Apparition$549-17%35-33$16$4,862,3815Warner Bros.
16Husbands In Goa$267-44%7--$38$5,4141UTV Communications
17Nitro Circus The Movie 3D$237-39%70$34$3,372,4467ARC Entertainment
18Branded$17-77%2-78$9$353,4133Roadside Attractions