Grosses

With $36.25M 'Dawn of the Planet of the Apes' Holds off 'The Purge: Anarchy' ($29.8M), 'Planes: Fire and Rescue' ($17.5M) and 'Sex Tape' ($14.6M)July 21, 2014 12:48 PM

by Daniel Garris

As was widely expected, Fox's Dawn of the Planet of the Apes held onto first place this weekend with $36.25 million. The critically acclaimed 3D sci-fi action sequel was down 50 percent from last weekend, which represented a very healthy second weekend hold for a blockbuster level film in the middle of summer. The film's second weekend hold was quite similar to the 49 percent 2011's Rise of the Planet of the Apes fell when it grossed $27.83 million during its second weekend of release. With a ten-day start of $139.21 million, Dawn of the Planet of the Apes is running an impressive 32 percent ahead of the $105.21 million ten-day take of Rise of the Planet of the Apes. This weekend's hold is a strong sign for Dawn of the Planet of the Apes going forward, though the film will also soon be facing more direct competition from the likes of Universal's Lucy, Paramount's Hercules and Disney's Guardians of the Galaxy.

Universal's The Purge: Anarchy was easily the strongest of the weekend's three new wide releases, with a second place take of $29.82 million. The sequel to last year's break-out horror film debuted in line with expectations. However, the film did open 12 percent below the $34.06 million debut of The Purge. The Purge: Anarchy took in $13.01 million on Friday (which included an estimated $2.6 million from Thursday night shows), fell 27 percent on Saturday to gross $9.51 million and fell just 23 percent on Sunday to take in $7.29 million. That placed the film's opening weekend to Friday ratio at 2.29 to 1, which represented a bit less initial front-loading than the 2.03 to 1 ratio registered by The Purge. The Purge: Anarchy will hope to hold up a bit better than The Purge did, in part from not having to face competition from the likes of Man of Steel and World War Z. The Purge: Anarchy received a solid B rating on CinemaScore. The audience breakdown for the film skewed slightly towards female moviegoers (52 percent) and towards moviegoers under the age of 25 (61 percent).

Planes: Fire and Rescue debuted in third with $17.51 million. The modestly budgeted computer animated sequel from Disney opened slightly below pre-release expectations and 21 percent below the $22.23 million debut of Planes last summer. While this summer has had a relatively limited amount of choices for family audiences, Planes: Fire and Rescue may have failed to have capitalized from the fairly empty family marketplace due in part to arriving in theatres so soon after its predecessor. Planes: Fire and Rescue opened with $6.37 million on Friday, increased 4 percent on Saturday to take in $6.61 million and fell 31 percent on Sunday to gross $4.53 million. That gave the film an opening weekend to Friday ratio of 2.75 to 1. Planes: Fire and Rescue received a strong A rating on CinemaScore. The audience breakdown for the film was split evenly between genders and skewed towards moviegoers 25 years and younger (59 percent). Family audiences represented 78 percent of the film's overall audience.

Sony's Sex Tape debuted in fourth with a significantly poorer than expected $14.61 million. The R-rated comedy starring Cameron Diaz and Jason Segel opened a disappointing 54 percent softer than the $31.60 million start of 2011's Bad Teacher. Sex Tape appears to have been hurt from both its poor critical reviews and from arriving in the marketplace on the heels of a number of successful comedies over the past few months (The Other Woman, Neighbors, 22 Jump Street and Tammy). Sex Tape opened with $5.67 million on Friday (which included an estimated $1.1 million from Thursday night shows), fell 7 percent on Saturday to gross $5.28 million and declined 31 percent on Sunday to gross $3.66 million. That placed the film's opening weekend to Friday ratio at 2.58 to 1. While Sex Tape could be helped out going forward by the lack of new comedies entering the marketplace over the next few weeks, its troubling C+ rating on CinemaScore isn't a good early sign. The audience breakdown for Sex Tape skewed slightly towards female moviegoers (53 percent) and moviegoers 30 years and over (52 percent).

Transformers: Age of Extinction rounded out the weekend's top five with $9.85 million. The fourth installment of Paramount's blockbuster sci-fi action franchise finally stabilized this weekend, as it was down a solid 40 percent. Transformers: Age of Extinction has grossed $227.00 million through 24 days of release. While that already makes the film one of the year's highest grossing releases thus far domestically, it is also a significant 28.5 percent softer than the $317.37 million 24-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy placed in sixth with $7.40 million. The Melissa McCarthy comedy vehicle was down a solid 41 percent and was likely helped out a bit this weekend by the poorer than expected start of Sex Tape. Tammy has grossed a very solid $71.05 million in 19 days, which already gives the film a current total gross to opening weekend ratio of 3.29 to 1.

On the platform front, IFC Films' Boyhood maintained momentum nicely this weekend by taking in $1.17 million from 34 locations. That gave the film a strong per-location average of $34,418 for the frame and represented a 202 percent increase over last weekend's five-location start. Boyhood has grossed a strong $1.79 million in ten days of platform release and will expand into additional locations next weekend.

Daily Domestic Gross Wed, Sep. 26 2012

Wide (1000+)

#TitleWed, Sep. 26 2012LocationsAvg.TotalWks.Dist.
1End of Watch$1,216,923-18%2,730--$446$17,122,0791Open Road
2Trouble with the Curve$1,048,331-15%3,212--$326$15,301,8991Warner Bros.
3Finding Nemo 3D$724,78117%2,9040$250$31,975,0242Disney
4House at the End of the Street$672,166-29%3,083--$218$14,512,2311Relativity Media
5Dredd 3D$528,144-28%2,506--$211$8,109,4471Lionsgate
6Resident Evil: Retribution$524,968-25%3,0164$174$35,236,0752Sony / Screen Gems
7Lawless$236,031-14%2,614-449$90$35,192,1014Weinstein Company
8ParaNorman$221,07464%1,617-709$137$53,050,0436Focus
9The Possession$190,179-16%2,598-262$73$45,874,6304Lionsgate
10The Odd Life of Timothy Green$139,05738%1,752-663$79$48,977,6896Disney
11The Bourne Legacy$136,655-4%1,431-739$95$110,789,0057Universal
122016: Obama's America$126,439-6%1,216--$104$32,403,54911Rocky Mountain Pictures
13The Expendables 2$120,145-15%1,820-1076$66$83,389,8356Lionsgate
14The Campaign$106,174-15%1,250-752$85$85,310,0337Warner Bros.
15Hope Springs (2012)$91,741-13%1,147-799$80$62,424,5777Sony / Columbia
16The Words$76,215-14%1,247-1554$61$11,223,1743CBS Films
17Last Ounce of Courage$65,515-13%1,064--$62$2,970,2382Rocky Mountain Pictures

Limited (100 — 999)

#TitleWed, Sep. 26 2012LocationsAvg.TotalWks.Dist.
1The Master$383,697-1%788783$487$6,597,3922Weinstein Company
2The Dark Knight Rises$126,126-2%948-633$133$443,481,94210Warner Bros.
3Arbitrage$105,690-2%24447$433$4,154,1042Roadside Attractions
4Barfi!$40,422-37%130-2$311$2,112,9782UTV Communications
5Ice Age: Continental Drift$40,03712%420-121$95$158,668,77911Fox
6Premium Rush$32,279-20%567-772$57$19,763,6225Sony / Columbia
7Ted (2012)$26,515-9%293-118$90$217,918,02013Universal
8Diary of a Wimpy Kid: Dog Days$23,23358%374-217$62$47,832,1108Fox
9Heroine$21,753-50%114--$191$471,7831UTV Communications
10The Intouchables$20,899-11%156-24$134$12,313,42118Weinstein Company
11Moonrise Kingdom$17,74613%120-37$148$45,212,23918Focus
12For A Good Time, Call...$17,225-12%105-2$164$1,135,2364Focus
13Hit and Run$16,691-15%291-360$57$13,656,7715Open Road
14Madagascar 3: Europe's Most Wanted$15,52213%240-66$65$215,936,22616Paramount / DreamWorks
15Beasts of the Southern Wild$15,5015%132-80$117$10,945,45313Fox Searchlight
16Step Up Revolution$9,5714%182-86$53$34,986,5779Lionsgate / Summit
17The Cold Light of Day$6,063-33%155-1356$39$3,710,6053Lionsgate / Summit

Platform (1 — 99)

#TitleWed, Sep. 26 2012LocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$34,69638%4--$8,674$306,7671Lionsgate / Summit
2To the Arctic 3D$15,24741%520$293$8,698,34623Warner Bros. / IMAX
310 Years$10,53317%4340$245$131,0222Anchor Bay Films
4Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$9,00639%85-237$106$3,077,3413Paramount
5My Uncle Rafael$7,8488%14--$561$130,7931Rocky Mountain Pictures
6The Best Exotic Marigold Hotel$7,248-2%47-33$154$46,282,12721Fox Searchlight
7Born to Be Wild 3D$6,588149%330$200$20,898,88177Warner Bros. / IMAX
8The Watch$5,8143%77-61$76$34,249,2709Fox
9Tales of the Night$3,507--1--$3,507$3,5070GKIDS
10Ruby Sparks$2,919-2%43-27$68$2,486,1339Fox Searchlight
11Magic Mike$2,841-13%55-60$52$113,718,38913Warner Bros.
12Safety Not Guaranteed$2,571-11%40-6$64$3,965,66516FilmDistrict
13Toys in the Attic$830-5%6--$138$50,9933Hannover House
14Cosmopolis$630144%9-22$70$758,6966Entertainment One Films
15The Apparition$549-17%35-33$16$4,862,3815Warner Bros.
16Husbands In Goa$267-44%7--$38$5,4141UTV Communications
17Nitro Circus The Movie 3D$237-39%70$34$3,372,4467ARC Entertainment
18Branded$17-77%2-78$9$353,4133Roadside Attractions