Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Fri, Sep. 28 2012

Wide (1000+)

#TitleFri, Sep. 28 2012LocationsAvg.TotalWks.Dist.
1Hotel Transylvania$10,973,012--3,349--$3,277$10,973,0121Sony / Columbia
2Looper$6,804,981--2,992--$2,274$6,804,9511Sony / TriStar
3End of Watch$2,401,952130%2,78050$864$20,570,5852Open Road
4House at the End of the Street$2,340,244319%3,0830$759$17,411,2132Relativity Media
5Trouble with the Curve$2,296,982157%3,2120$715$18,492,9442Warner Bros.
6Finding Nemo 3D$1,044,831141%2,639-265$396$33,453,8113Disney
7Won't Back Down$917,768--2,515--$365$917,7681Fox
8Resident Evil: Retribution$820,62775%2,381-635$345$36,525,5603Sony / Screen Gems
9Dredd 3D$689,91545%2,55751$270$9,274,5222Lionsgate
10The Possession$413,468137%1,618-980$256$46,462,7865Lionsgate
11Lawless$269,70524%1,503-1111$179$35,679,3455Weinstein Company
12ParaNorman$191,63284%1,209-408$159$53,345,6017Focus
13The Odd Life of Timothy Green$167,14097%1,187-565$141$49,229,9827Disney

Limited (100 — 999)

#TitleFri, Sep. 28 2012LocationsAvg.TotalWks.Dist.
1Pitch Perfect$1,755,935--335--$5,242$1,755,9351Universal
2The Master$789,291146%85668$922$7,677,3613Weinstein Company
3The Perks of Being A Wallflower$373,1261965%10298$3,658$697,9652Lionsgate / Summit
4Arbitrage$236,071172%25511$926$4,476,8303Roadside Attractions
5The Bourne Legacy$234,84083%824-607$285$111,151,9958Universal
6The Dark Knight Rises$218,235105%655-293$333$443,806,46611Warner Bros.
7The Campaign$152,46850%630-620$242$85,563,9808Warner Bros.
8The Expendables 2$140,02926%815-1005$172$83,641,1777Lionsgate
9Hope Springs (2012)$126,07644%691-456$182$62,638,3078Sony / Columbia
10Barfi!$87,636213%127-3$690$2,228,6103UTV Communications
11Ice Age: Continental Drift$84,157204%387-33$217$158,780,60212Fox
12The Amazing Spider-Man$68,250--204-49$335$261,612,32013Sony / Columbia
13Ted (2012)$51,750107%225-68$230$217,994,81514Universal
14Total Recall (2012)$48,203--239-83$202$58,619,7159Sony / Columbia
15Diary of a Wimpy Kid: Dog Days$44,290273%332-42$133$47,888,2799Fox
16Premium Rush$44,25153%208-359$213$19,836,7756Sony / Columbia
17The Words$42,659-33%278-969$153$11,329,5494CBS Films
18The Intouchables$34,23258%121-35$283$12,369,28519Weinstein Company
19Madagascar 3: Europe's Most Wanted$33,484206%203-37$165$215,980,65817Paramount / DreamWorks
20Sparkle (2012)$25,020--22014$114$24,325,0147Sony / TriStar
21Step Up Revolution$15,384112%110-72$140$35,009,20710Lionsgate / Summit
22Hit and Run$13,164-19%132-159$100$13,686,1256Open Road
23The Cold Light of Day$10,793132%104-51$104$3,726,0594Lionsgate / Summit

Platform (1 — 99)

#TitleFri, Sep. 28 2012LocationsAvg.TotalWks.Dist.
1Thaandavam$43,033--45--$956$48,3241UTV Communications
2Heroine$24,28090%97-17$250$508,8402UTV Communications
3Beasts of the Southern Wild$19,75832%69-63$286$10,980,12514Fox Searchlight
4Moonrise Kingdom$18,60311%82-38$227$45,247,64619Focus
5To the Arctic 3D$18,4375%520$355$8,734,29524Warner Bros. / IMAX
6For A Good Time, Call...$17,1145%84-21$204$1,168,7005Focus
710 Years$13,01378%6320$207$151,3273Anchor Bay Films
8The Apparition$10,0321157%6530$154$4,873,2116Warner Bros.
9The Watch$9,23882%46-31$201$34,263,57610Fox
10Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$7,403-34%40-45$185$3,095,9964Paramount
11Born to Be Wild 3D$7,04082%330$213$20,909,78978Warner Bros. / IMAX
12The Other Dream Team$5,676--2--$2,838$5,6761The Film Arcade
13The Best Exotic Marigold Hotel$4,248-31%32-15$133$46,292,56322Fox Searchlight
14Safety Not Guaranteed$4,22974%34-6$124$3,972,32417FilmDistrict
15Ruby Sparks$2,422-7%17-26$142$2,491,15710Fox Searchlight
16Toys in the Attic$1,79096%60$298$53,6974Hannover House
17Tales of the Night$881181%1--$881$4,7021GKIDS
18Cosmopolis$79356%5-4$159$759,9977Entertainment One Films
19Husbands In Goa$5551010%4-3$139$6,0192UTV Communications
20Nitro Circus The Movie 3D$51636%70$74$3,373,3418ARC Entertainment
21Branded$14-55%1-1$14$353,4584Roadside Attractions