Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Thu, Oct. 4 2012

Wide (1000+)

#TitleThu, Oct. 4 2012LocationsAvg.TotalWks.Dist.
1Looper$1,609,6424%2,992--$538$28,100,6511Sony / TriStar
2Hotel Transylvania$1,603,6084%3,349--$479$49,658,5321Sony / Columbia
3End of Watch$623,938-4%2,78050$224$28,845,9462Open Road
4Trouble with the Curve$558,0027%3,2120$174$25,839,8232Warner Bros.
5House at the End of the Street$384,7885%3,0830$125$23,833,1442Relativity Media
6Resident Evil: Retribution$260,133-2%2,381-635$109$39,850,7303Sony / Screen Gems
7Dredd 3D$253,0232%2,55751$99$12,050,4142Lionsgate
8Finding Nemo 3D$242,8728%2,639-265$92$37,414,4613Disney
9Won't Back Down$192,7372%2,515--$77$3,467,5131Fox
10Lawless$96,4315%1,503-1111$64$36,674,7995Weinstein Company
11The Possession$85,6750%1,618-980$53$47,767,8835Lionsgate
12The Odd Life of Timothy Green$60,65114%1,187-565$51$49,929,1397Disney
13ParaNorman$44,5644%1,209-408$37$54,118,6157Focus

Limited (100 — 999)

#TitleThu, Oct. 4 2012LocationsAvg.TotalWks.Dist.
1Pitch Perfect$462,30018%335--$1,380$6,846,2081Universal
2The Master$229,74527%85668$268$10,475,3293Weinstein Company
3The Perks of Being A Wallflower$97,98123%10298$961$1,782,3392Lionsgate / Summit
4The Dark Knight Rises$82,04112%655-293$125$444,695,20511Warner Bros.
5Arbitrage$69,10513%25612$270$5,412,2563Roadside Attractions
6The Bourne Legacy$57,6808%824-607$70$111,930,6758Universal
7The Campaign$47,1887%630-620$75$86,089,5358Warner Bros.
8The Expendables 2$44,33612%815-1005$54$84,202,7347Lionsgate
9Ice Age: Continental Drift$23,62515%387-33$61$159,173,03012Fox
10Ted (2012)$20,2506%225-68$90$218,197,30014Universal
11The Intouchables$17,01239%121-35$141$12,533,09319Weinstein Company
12The Words$15,60533%278-969$56$11,494,8384CBS Films
13Barfi!$14,398-11%127-3$113$2,528,9243UTV Communications
14Diary of a Wimpy Kid: Dog Days$10,40315%332-42$31$48,075,5249Fox
15Madagascar 3: Europe's Most Wanted$9,41812%203-37$46$216,132,29217Paramount / DreamWorks
16Hit and Run$5,141-8%132-159$39$13,735,5236Open Road
17Step Up Revolution$4,2341%110-72$38$35,074,67710Lionsgate / Summit
18The Cold Light of Day$3,2983%104-51$32$3,763,5834Lionsgate / Summit

Platform (1 — 99)

#TitleThu, Oct. 4 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$16,9547%520$326$8,862,53424Warner Bros. / IMAX
2Moonrise Kingdom$9,34425%82-38$114$45,327,26119Focus
3Beasts of the Southern Wild$8,85843%69-63$128$11,060,38314Fox Searchlight
4For A Good Time, Call...$6,6719%84-21$79$1,230,6885Focus
5Heroine$4,8742%97-17$50$583,0472UTV Communications
610 Years$4,443-3%6320$71$195,9083Anchor Bay Films
7The Best Exotic Marigold Hotel$3,939-22%32-15$123$46,332,89522Fox Searchlight
8Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$3,78255%40-45$95$3,125,6134Paramount
9The Watch$3,7485%46-31$81$34,302,30110Fox
10Born to Be Wild 3D$3,285-48%330$100$20,946,30678Warner Bros. / IMAX
11The Apparition$3,035-4%6530$47$4,914,1726Warner Bros.
12Ruby Sparks$1,91175%17-26$112$2,504,75410Fox Searchlight
13Thaandavam$1,860-45%45--$41$145,7081UTV Communications
14Safety Not Guaranteed$1,46351%34-6$43$3,986,35917FilmDistrict
15Cosmopolis$59622%5-4$119$763,4767Entertainment One Films
16Toys in the Attic$46037%60$77$61,1764Hannover House
17Nitro Circus The Movie 3D$23334%70$33$3,375,3758ARC Entertainment