Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Wed, Oct. 10 2012

Wide (1000+)

#TitleWed, Oct. 10 2012LocationsAvg.TotalWks.Dist.
1Taken 2$2,782,072-30%3,661--$760$61,750,4991Fox
2Hotel Transylvania$1,032,484-26%3,3523$308$83,788,0742Sony / Columbia
3Looper$989,893-22%2,9931$331$44,208,8052Sony / TriStar
4Pitch Perfect$941,800-22%2,7702435$340$25,737,4132Universal
5Frankenweenie$590,395-22%3,005--$196$14,422,4381Disney
6End of Watch$398,847-13%2,370-410$168$34,312,1633Open Road
7Trouble with the Curve$338,498-16%3,003-209$113$30,914,8523Warner Bros.
8House at the End of the Street$217,589-17%2,720-363$80$28,475,3793Relativity Media
9Finding Nemo 3D$111,914-9%1,746-893$64$39,606,3174Disney
10Resident Evil: Retribution$109,040-13%1,361-1020$80$41,408,7664Sony / Screen Gems
11Won't Back Down$100,041-21%2,5172$40$4,859,8622Fox

Limited (100 — 999)

#TitleWed, Oct. 10 2012LocationsAvg.TotalWks.Dist.
1The Master$166,909-12%8648$193$12,963,8624Weinstein Company
2The Perks of Being A Wallflower$129,430-10%221119$586$3,848,6463Lionsgate / Summit
3Dredd 3D$73,506-23%831-1726$88$12,981,6823Lionsgate
4The Dark Knight Rises$71,874-4%575-80$125$445,620,36612Warner Bros.
5Arbitrage$57,123-20%244-12$234$6,267,2884Roadside Attractions
6The Possession$39,095-8%821-797$48$48,535,0966Lionsgate
7The Bourne Legacy$31,330-7%482-342$65$112,390,9859Universal
8The Odd Life of Timothy Green$24,459-9%534-653$46$50,298,9618Disney
9Lawless$21,271-15%611-892$35$37,078,0326Weinstein Company
10Ice Age: Continental Drift$17,924-29%300-87$60$159,566,26713Fox
11The Campaign$16,927-1%303-327$56$86,324,1759Warner Bros.
12Ted (2012)$16,8850%187-38$90$218,398,38015Universal
13The Expendables 2$14,976-11%313-502$48$84,424,4178Lionsgate
14ParaNorman$11,687-9%342-867$34$54,406,3078Focus
15Barfi!$10,426-12%110-17$95$2,734,9084UTV Communications
16Diary of a Wimpy Kid: Dog Days$9,748-24%257-75$38$48,306,52410Fox
17Madagascar 3: Europe's Most Wanted$7,651-18%155-48$49$216,270,42018Paramount / DreamWorks

Platform (1 — 99)

#TitleWed, Oct. 10 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$13,5855%520$261$9,015,92925Warner Bros. / IMAX
2The Intouchables$12,586-13%84-37$150$12,684,29920Weinstein Company
3Moonrise Kingdom$5,961-46%9210$65$45,408,84320Focus
4Beasts of the Southern Wild$5,1544%51-18$101$11,120,86215Fox Searchlight
5Born to Be Wild 3D$3,599-15%330$109$20,997,68779Warner Bros. / IMAX
6The Best Exotic Marigold Hotel$3,41061%18-14$189$46,353,11123Fox Searchlight
7Escape Fire: The Fight To Rescue American Healthcare$2,800-1%12--$233$39,9761Roadside Attractions
8Safety Not Guaranteed$2,532-6%24-10$106$4,000,55618FilmDistrict
9For A Good Time, Call...$1,81621%43-41$42$1,249,6556Focus
10The Watch$1,717-24%32-14$54$34,338,39611Fox
11Thaandavam$1,386-60%21-24$66$197,0722UTV Communications
12The Apparition$1,309-2%38-27$34$4,935,3937Warner Bros.
13Heroine$738-52%18-79$41$597,6473UTV Communications
1410 Years$6166%21-42$29$202,8964Anchor Bay Films
15Toys in the Attic$31122%4-2$78$63,7975Hannover House
16Nitro Circus The Movie 3D$153-3%6-1$26$3,377,3889ARC Entertainment