Grosses

'Lucy' Bags Strong $17.1 Million on Friday; 'Hercules' Takes $11.05 MillionJuly 26, 2014 03:50 AM

by Shawn Robbins

Universal reports that Lucy earned a strong $17.1 million on Friday, including Thursday night's $2.75 million early grosses. BoxOffice projects the film could net around $46 million for the weekend.

Making Lucy's debut even more impressive is the fact that its opening day handily topped that of 2010's Salt, starring Angelina Jolie, which took in $12.5 million on its way to a $36 million opening frame. There's no doubt that Scarlett Johansson's rising star power in the wake of her Marvel movie turns helped drive Lucy's success. Unfortunately, early word of mouth looks like a mixed bag with a 58 percent Flixster user score. Reviews are on the fresh/rotten bubble at Rotten Tomatoes as its score hovers at 60 percent this morning.

Meanwhile, Paramount's and MGM's Hercules bowed to $11.05 million on Friday for a projected weekend of $30 million. Star Dwayne Johnson is to thank for giving the film some needed moviegoer appeal, although the numbers are still modest in the grand scheme of things for a $100 million production budget (excluding marketing and distribution). Overseas performance will be the key in determining the film's theatrical profitability. Early word of mouth is also somewhat mixed at 69 percent on Flixster, while critics gave the film 63 percent on Rotten Tomatoes.

Fox's Dawn of the Planet of the Apes added $4.7 million yesterday, off 55 percent from last Friday in the face of new competition, and should bring in around $16.5 million for its third frame. With $160.4 million in the domestic bank so far, the sequel is currently running 31 percent ahead of its 2011 predecessor at the same point in release.

The Purge: Anarchy slid 74 percent from opening day to $3.4 million on its second Friday. That's a slight improvement over its predecessor, however, which slid 82 percent on its second Friday. BoxOffice projects a $10 million sophomore weekend for Anarchy.

Planes: Fire and Rescue took in $2.76 million yesterday for a 57 percent decline from opening day last week. Look for a $9.5 million weekend for the Disney sequel.

Rob Reiner's And So It Goes posted $1.36 million on opening day from 1,762 locations. BoxOffice projects a $4 million weekend.

On the limited release front, popular comedian Gabriel Iglesias sent The Fluffy Movie to a $0.513 million opening day and a likely opening weekend around $1.275 million.

Daily Domestic Gross Mon, Oct. 15 2012

Wide (1000+)

#TitleMon, Oct. 15 2012LocationsAvg.TotalWks.Dist.
1Argo$1,757,061-64%3,232--$544$21,215,1701Warner Bros.
2Taken 2$1,670,581-67%3,70645$451$87,802,5602Fox
3Sinister$1,306,146-65%2,527--$517$19,313,7801Lionsgate / Summit
4Hotel Transylvania$827,401-84%3,37523$245$102,961,3353Sony / Columbia
5Here Comes the Boom$713,140-77%3,014--$237$12,529,7361Sony / Columbia
6Pitch Perfect$626,825-72%2,78717$225$36,642,2283Universal
7Looper$561,978-64%2,605-388$216$51,906,0683Sony / TriStar
8Frankenweenie$453,888-79%3,0050$151$22,528,8902Disney
9Seven Psychopaths$431,539-59%1,480--$292$4,606,4541CBS Films
10End of Watch$183,017-60%1,551-819$118$36,557,2404Open Road
11Atlas Shrugged: Part 2$149,005-64%1,012--$147$1,900,3951Atlas Distribution
12Trouble with the Curve$133,169-65%1,812-1191$73$32,906,6664Warner Bros.
13House at the End of the Street$74,612-69%1,866-854$40$30,070,9594Relativity Media

Limited (100 — 999)

#TitleMon, Oct. 15 2012LocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$189,695-64%726505$261$6,325,2044Lionsgate / Summit
2The Master$78,365-63%682-182$115$13,988,6525Weinstein Company
3The Dark Knight Rises$47,064-64%465-110$101$446,247,06013Warner Bros.
4Arbitrage$26,626-69%194-50$137$6,679,7755Roadside Attractions
5Won't Back Down$26,609-43%513-2004$52$5,125,3013Fox
6Finding Nemo 3D$26,108-81%480-1266$54$40,141,2805Disney
7Ice Age: Continental Drift$15,061-78%237-63$64$159,833,56814Fox
8Dredd 3D$14,236-51%155-676$92$13,171,2814Lionsgate
9The Bourne Legacy$13,475-62%245-237$55$112,596,21510Universal
10Ted (2012)$11,600-52%145-42$80$218,523,40016Universal
11The Possession$10,574-66%369-452$29$48,742,6227Lionsgate
12ParaNorman$7,658-75%176-166$44$54,538,1359Focus
13Diary of a Wimpy Kid: Dog Days$7,233-80%176-81$41$48,447,99111Fox
14The Expendables 2$6,006-66%146-167$41$84,507,9649Lionsgate
15Madagascar 3: Europe's Most Wanted$5,450-80%122-33$45$216,372,18319Paramount / DreamWorks
16Lawless$5,246-64%287-324$18$37,161,4457Weinstein Company
17The Campaign$4,226-60%101-202$42$86,387,05410Warner Bros.

Platform (1 — 99)

#TitleMon, Oct. 15 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$10,931-62%520$210$9,132,98526Warner Bros. / IMAX
2The Intouchables$7,098-61%59-25$120$12,756,75521Weinstein Company
3Born to Be Wild 3D$4,109-60%30-3$137$21,035,24380Warner Bros. / IMAX
4Moonrise Kingdom$3,700-56%56-36$66$45,455,02121Focus
5Beasts of the Southern Wild$3,445-62%36-15$96$11,155,71116Fox Searchlight
6Barfi!$2,206-81%34-76$65$2,781,3785UTV Communications
7Safety Not Guaranteed$1,161-14%18-6$65$4,008,95319FilmDistrict
8Escape Fire: The Fight To Rescue American Healthcare$677-49%6-6$113$48,4352Roadside Attractions
9War of the Buttons (2012)$428-74%5--$86$5,1651Weinstein Company
10Thaandavam$197-90%3-18$66$206,2223UTV Communications