Grosses

'Lucy' Strong with $48.9M in Four Days; $33.1M for 'Hercules' Over the Same SpanJuly 29, 2014 12:41 PM

by Daniel Garris

Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.

Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.

Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film counties to exceed expectations with $174.67 million in 18 days.

Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.

Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.

Daily Domestic Gross Thu, Oct. 18 2012

Wide (1000+)

#TitleThu, Oct. 18 2012LocationsAvg.TotalWks.Dist.
1Argo$1,728,150-1%3,232--$535$26,566,4891Warner Bros.
2Taken 2$1,508,9513%3,70645$407$92,571,4692Fox
3Sinister$1,121,3313%2,527--$444$22,920,1681Lionsgate / Summit
4Hotel Transylvania$976,30434%3,37523$289$105,520,9553Sony / Columbia
5Pitch Perfect$738,55520%2,78717$265$38,760,3483Universal
6Here Comes the Boom$727,4549%3,014--$241$14,724,3281Sony / Columbia
7Looper$534,781-1%2,605-388$205$53,640,1323Sony / TriStar
8Frankenweenie$485,35416%3,0050$162$23,909,4212Disney
9Seven Psychopaths$406,9282%1,480--$275$5,887,9921CBS Films
10Trouble with the Curve$161,3838%1,812-1191$89$33,355,2184Warner Bros.
11End of Watch$157,366-5%1,551-819$101$37,068,7624Open Road
12Atlas Shrugged: Part 2$119,9621%1,012--$119$2,246,0711Atlas Distribution
13House at the End of the Street$86,0197%1,866-854$46$30,314,5644Relativity Media

Limited (100 — 999)

#TitleThu, Oct. 18 2012LocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$231,86816%726505$319$6,970,6254Lionsgate / Summit
2The Master$77,5672%682-182$114$14,217,5365Weinstein Company
3The Dark Knight Rises$53,6555%465-110$115$446,404,55813Warner Bros.
4Finding Nemo 3D$38,31536%480-1266$80$40,237,1455Disney
5Arbitrage$30,7793%194-50$159$6,774,1265Roadside Attractions
6Won't Back Down$20,04710%513-2004$39$5,183,8813Fox
7Ice Age: Continental Drift$19,48644%237-63$82$159,880,19814Fox
8The Bourne Legacy$14,8251%245-237$61$112,641,66510Universal
9Dredd 3D$13,762-4%155-676$89$13,219,1694Lionsgate
10Ted (2012)$11,6250%145-42$80$218,558,93516Universal
11The Possession$11,1240%369-452$30$48,775,3297Lionsgate
12Diary of a Wimpy Kid: Dog Days$11,07659%176-81$63$48,471,94611Fox
13Madagascar 3: Europe's Most Wanted$9,22478%122-33$76$216,391,48219Paramount / DreamWorks
14ParaNorman$8,61437%176-166$49$54,559,7809Focus
15The Expendables 2$6,0962%146-167$42$84,528,2029Lionsgate
16Lawless$5,7313%287-324$20$37,178,0077Weinstein Company
17The Campaign$5,3113%101-202$53$86,403,23010Warner Bros.

Platform (1 — 99)

#TitleThu, Oct. 18 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$18,3761%520$353$9,183,12726Warner Bros. / IMAX
2Born to Be Wild 3D$9,65515%30-3$322$21,058,08480Warner Bros. / IMAX
3The Intouchables$6,924-5%59-25$117$12,777,55321Weinstein Company
4Moonrise Kingdom$4,833-8%56-36$86$45,469,80121Focus
5Beasts of the Southern Wild$3,509-35%36-15$97$11,169,23716Fox Searchlight
6Escape Fire: The Fight To Rescue American Healthcare$2,063144%6-6$344$52,0282Roadside Attractions
7Barfi!$2,0412%34-76$60$2,789,0625UTV Communications
8Safety Not Guaranteed$70225%18-6$39$4,010,95719FilmDistrict
9War of the Buttons (2012)$602-24%5--$120$7,0261Weinstein Company
10Thaandavam$35626%3-18$119$208,1673UTV Communications