Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Wed, Oct. 24 2012

Wide (1000+)

#TitleWed, Oct. 24 2012LocationsAvg.TotalWks.Dist.
1Argo$1,318,075-24%3,24715$406$47,096,8872Warner Bros.
2Paranormal Activity 4$1,036,385-31%3,412--$304$32,820,0491Paramount
3Taken 2$800,738-26%3,489-217$230$108,523,3073Fox
4Alex Cross$641,639-31%2,539--$253$13,693,5221Lionsgate / Summit
5Sinister$602,186-24%2,54215$237$33,783,6452Lionsgate / Summit
6Hotel Transylvania$502,946-25%3,3849$149$120,305,0954Sony / Columbia
7Here Comes the Boom$424,799-29%3,0140$141$24,608,9092Sony / Columbia
8Pitch Perfect$412,285-22%2,660-127$155$46,860,1384Universal
9Looper$366,242-26%2,223-382$165$59,040,6334Sony / TriStar
10Seven Psychopaths$303,460-26%1,4800$205$10,163,6072CBS Films
11Frankenweenie$251,212-16%2,362-643$106$29,057,4443Disney

Limited (100 — 999)

#TitleWed, Oct. 24 2012LocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$160,436-16%74519$215$9,622,4515Lionsgate / Summit
2End of Watch$81,398-16%751-800$108$38,154,5555Open Road
3Atlas Shrugged: Part 2$62,986-13%945-67$67$3,045,4512Atlas Distribution
4Trouble with the Curve$62,258-16%925-887$67$34,284,1835Warner Bros.
5The Master$52,813-20%412-270$128$14,896,5566Weinstein Company
6The Dark Knight Rises$32,493-10%345-120$94$446,861,18114Warner Bros.
7Arbitrage$28,535-25%169-25$169$7,145,2986Roadside Attractions
8House at the End of the Street$23,4711%746-1120$31$30,852,7365Relativity Media
9The Bourne Legacy$14,985-19%232-13$65$112,855,00511Universal
10Dredd 3D$11,745-28%1605$73$13,367,1105Lionsgate
11Lawless$10,973-18%184-103$60$37,298,0088Weinstein Company
12Ice Age: Continental Drift$9,621-14%222-15$43$160,103,68415Fox
13Ted (2012)$8,720-11%109-36$80$218,657,56517Universal
14ParaNorman$5,069-29%168-8$30$54,683,07410Focus
15Diary of a Wimpy Kid: Dog Days$4,262-17%149-27$29$48,588,39012Fox
16Won't Back Down$3,805-55%168-345$23$5,245,6554Fox
17The Possession$2,789-3%133-236$21$48,842,6168Lionsgate

Platform (1 — 99)

#TitleWed, Oct. 24 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$14,98726%520$288$9,310,86927Warner Bros. / IMAX
2The Sessions$11,615-6%4--$2,904$147,1061Fox Searchlight
3The Intouchables$5,813-9%601$97$12,839,45822Weinstein Company
4Born to Be Wild 3D$5,263-26%300$175$21,107,60481Warner Bros. / IMAX
5The Expendables 2$4,075-32%92-54$44$84,587,59310Lionsgate
6The Campaign$3,747-1%74-27$51$86,448,07911Warner Bros.
7War of the Buttons (2012)$2,460-5%3530$70$30,8752Weinstein Company
8Moonrise Kingdom$2,394-19%29-27$83$45,496,11322Focus
9Beasts of the Southern Wild$2,038-3%28-8$73$11,192,13417Fox Searchlight
10Barfi!$641-18%10-24$64$2,801,2576UTV Communications
11Gayby$412156%1--$412$9,1122The Film Collaborative
12Thaandavam$148-82%2-1$74$213,3114UTV Communications