Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Thu, Oct. 25 2012

Wide (1000+)

#TitleThu, Oct. 25 2012LocationsAvg.TotalWks.Dist.
1Argo$1,328,4011%3,24715$409$48,425,2882Warner Bros.
2Paranormal Activity 4$1,137,31610%3,412--$333$33,957,3651Paramount
3Taken 2$865,5388%3,489-217$248$109,388,8453Fox
4Sinister$661,31010%2,54215$260$34,444,9552Lionsgate / Summit
5Hotel Transylvania$631,24626%3,3849$187$120,936,3414Sony / Columbia
6Alex Cross$625,169-3%2,539--$246$14,318,6911Lionsgate / Summit
7Here Comes the Boom$501,56318%3,0140$166$25,110,4722Sony / Columbia
8Pitch Perfect$492,09519%2,660-127$185$47,352,2334Universal
9Looper$372,6732%2,223-382$168$59,413,3064Sony / TriStar
10Seven Psychopaths$297,901-2%1,4800$201$10,461,5082CBS Films
11Frankenweenie$284,96313%2,362-643$121$29,342,4073Disney

Limited (100 — 999)

#TitleThu, Oct. 25 2012LocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$185,22815%74519$249$9,807,6795Lionsgate / Summit
2End of Watch$78,956-3%751-800$105$38,233,5115Open Road
3Trouble with the Curve$71,39115%925-887$77$34,355,5745Warner Bros.
4Atlas Shrugged: Part 2$68,6039%945-67$73$3,114,0542Atlas Distribution
5The Master$53,8262%412-270$131$14,950,3826Weinstein Company
6The Dark Knight Rises$33,3173%345-120$97$446,894,49814Warner Bros.
7House at the End of the Street$28,02119%746-1120$38$30,880,7575Relativity Media
8Arbitrage$27,965-2%169-25$165$7,173,2636Roadside Attractions
9The Bourne Legacy$15,1001%232-13$65$112,870,10511Universal
10Dredd 3D$12,91210%1605$81$13,380,0225Lionsgate
11Ice Age: Continental Drift$11,30117%222-15$51$160,114,98515Fox
12Lawless$11,0911%184-103$60$37,309,0998Weinstein Company
13Ted (2012)$8,175-6%109-36$75$218,665,74017Universal
14ParaNorman$6,45627%168-8$38$54,689,53010Focus
15Diary of a Wimpy Kid: Dog Days$5,68533%149-27$38$48,594,07512Fox
16Won't Back Down$4,22611%168-345$25$5,249,8814Fox
17The Possession$3,84938%133-236$29$48,846,4658Lionsgate

Platform (1 — 99)

#TitleThu, Oct. 25 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$16,2018%520$312$9,327,07027Warner Bros. / IMAX
2The Sessions$12,5378%4--$3,134$159,6431Fox Searchlight
3The Intouchables$8,58148%601$143$12,848,03922Weinstein Company
4Born to Be Wild 3D$6,10416%300$203$21,113,70881Warner Bros. / IMAX
5The Expendables 2$4,86519%92-54$53$84,592,45810Lionsgate
6Barfi!$3,389429%10-24$339$2,804,6466UTV Communications
7The Campaign$3,198-15%74-27$43$86,451,27711Warner Bros.
8Beasts of the Southern Wild$2,81738%28-8$101$11,194,95117Fox Searchlight
9War of the Buttons (2012)$2,387-3%3530$68$33,2622Weinstein Company
10Moonrise Kingdom$2,205-8%29-27$76$45,498,31822Focus
11Gayby$288-30%1--$288$9,4002The Film Collaborative
12Thaandavam$16511%2-1$83$213,4764UTV Communications