Grosses

With $36.25M 'Dawn of the Planet of the Apes' Holds off 'The Purge: Anarchy' ($29.8M), 'Planes: Fire and Rescue' ($17.5M) and 'Sex Tape' ($14.6M)July 21, 2014 12:48 PM

by Daniel Garris

As was widely expected, Fox's Dawn of the Planet of the Apes held onto first place this weekend with $36.25 million. The critically acclaimed 3D sci-fi action sequel was down 50 percent from last weekend, which represented a very healthy second weekend hold for a blockbuster level film in the middle of summer. The film's second weekend hold was quite similar to the 49 percent 2011's Rise of the Planet of the Apes fell when it grossed $27.83 million during its second weekend of release. With a ten-day start of $139.21 million, Dawn of the Planet of the Apes is running an impressive 32 percent ahead of the $105.21 million ten-day take of Rise of the Planet of the Apes. This weekend's hold is a strong sign for Dawn of the Planet of the Apes going forward, though the film will also soon be facing more direct competition from the likes of Universal's Lucy, Paramount's Hercules and Disney's Guardians of the Galaxy.

Universal's The Purge: Anarchy was easily the strongest of the weekend's three new wide releases, with a second place take of $29.82 million. The sequel to last year's break-out horror film debuted in line with expectations. However, the film did open 12 percent below the $34.06 million debut of The Purge. The Purge: Anarchy took in $13.01 million on Friday (which included an estimated $2.6 million from Thursday night shows), fell 27 percent on Saturday to gross $9.51 million and fell just 23 percent on Sunday to take in $7.29 million. That placed the film's opening weekend to Friday ratio at 2.29 to 1, which represented a bit less initial front-loading than the 2.03 to 1 ratio registered by The Purge. The Purge: Anarchy will hope to hold up a bit better than The Purge did, in part from not having to face competition from the likes of Man of Steel and World War Z. The Purge: Anarchy received a solid B rating on CinemaScore. The audience breakdown for the film skewed slightly towards female moviegoers (52 percent) and towards moviegoers under the age of 25 (61 percent).

Planes: Fire and Rescue debuted in third with $17.51 million. The modestly budgeted computer animated sequel from Disney opened slightly below pre-release expectations and 21 percent below the $22.23 million debut of Planes last summer. While this summer has had a relatively limited amount of choices for family audiences, Planes: Fire and Rescue may have failed to have capitalized from the fairly empty family marketplace due in part to arriving in theatres so soon after its predecessor. Planes: Fire and Rescue opened with $6.37 million on Friday, increased 4 percent on Saturday to take in $6.61 million and fell 31 percent on Sunday to gross $4.53 million. That gave the film an opening weekend to Friday ratio of 2.75 to 1. Planes: Fire and Rescue received a strong A rating on CinemaScore. The audience breakdown for the film was split evenly between genders and skewed towards moviegoers 25 years and younger (59 percent). Family audiences represented 78 percent of the film's overall audience.

Sony's Sex Tape debuted in fourth with a significantly poorer than expected $14.61 million. The R-rated comedy starring Cameron Diaz and Jason Segel opened a disappointing 54 percent softer than the $31.60 million start of 2011's Bad Teacher. Sex Tape appears to have been hurt from both its poor critical reviews and from arriving in the marketplace on the heels of a number of successful comedies over the past few months (The Other Woman, Neighbors, 22 Jump Street and Tammy). Sex Tape opened with $5.67 million on Friday (which included an estimated $1.1 million from Thursday night shows), fell 7 percent on Saturday to gross $5.28 million and declined 31 percent on Sunday to gross $3.66 million. That placed the film's opening weekend to Friday ratio at 2.58 to 1. While Sex Tape could be helped out going forward by the lack of new comedies entering the marketplace over the next few weeks, its troubling C+ rating on CinemaScore isn't a good early sign. The audience breakdown for Sex Tape skewed slightly towards female moviegoers (53 percent) and moviegoers 30 years and over (52 percent).

Transformers: Age of Extinction rounded out the weekend's top five with $9.85 million. The fourth installment of Paramount's blockbuster sci-fi action franchise finally stabilized this weekend, as it was down a solid 40 percent. Transformers: Age of Extinction has grossed $227.00 million through 24 days of release. While that already makes the film one of the year's highest grossing releases thus far domestically, it is also a significant 28.5 percent softer than the $317.37 million 24-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy placed in sixth with $7.40 million. The Melissa McCarthy comedy vehicle was down a solid 41 percent and was likely helped out a bit this weekend by the poorer than expected start of Sex Tape. Tammy has grossed a very solid $71.05 million in 19 days, which already gives the film a current total gross to opening weekend ratio of 3.29 to 1.

On the platform front, IFC Films' Boyhood maintained momentum nicely this weekend by taking in $1.17 million from 34 locations. That gave the film a strong per-location average of $34,418 for the frame and represented a 202 percent increase over last weekend's five-location start. Boyhood has grossed a strong $1.79 million in ten days of platform release and will expand into additional locations next weekend.

Daily Domestic Gross Sat, Oct. 27 2012

Wide (1000+)

#TitleSat, Oct. 27 2012LocationsAvg.TotalWks.Dist.
1Argo$5,289,42335%2,855-392$1,853$57,641,5273Warner Bros.
2Hotel Transylvania$4,226,61866%3,276-108$1,290$127,701,8045Sony / Columbia
3Cloud Atlas$3,708,7699%2,008--$1,847$7,110,9801Warner Bros.
4Paranormal Activity 4$3,559,41314%3,4120$1,043$40,647,7312Paramount
5Taken 2$3,427,19933%2,995-494$1,144$115,392,4524Fox
6Silent Hill: Revelation 3D$2,782,023-22%2,933--$949$6,352,0341Open Road
7Alex Cross$2,319,77938%2,5412$913$18,322,0822Lionsgate / Summit
8Here Comes the Boom$2,300,71544%2,491-523$924$29,003,9303Sony / Columbia
9Sinister$2,131,15923%2,347-195$908$38,315,7863Lionsgate / Summit
10Fun Size$1,705,35128%3,014--$566$3,041,1391Paramount
11Pitch Perfect$1,689,15525%1,999-661$845$50,390,7135Universal
12Frankenweenie$1,044,35672%1,738-624$601$30,994,3324Disney
13Looper$892,54434%1,189-1034$751$60,971,2375Sony / TriStar
14Chasing Mavericks$858,6524%2,002--$429$1,685,7021Fox
15Seven Psychopaths$620,11925%1,003-477$618$11,576,7823CBS Films

Limited (100 — 999)

#TitleSat, Oct. 27 2012LocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$602,87523%736-9$819$10,900,1816Lionsgate / Summit
2End of Watch$134,77332%290-461$465$38,460,3856Open Road
3Trouble with the Curve$130,55624%420-505$311$34,591,3586Warner Bros.
4The Master$118,50956%201-211$590$15,144,6457Weinstein Company
5The Dark Knight Rises$117,25648%291-54$403$447,090,75915Warner Bros.
6ParaNorman$106,49982%280112$380$54,854,55411Focus
7Arbitrage$80,80370%125-44$646$7,301,6577Roadside Attractions
8House at the End of the Street$80,47726%302-444$266$31,025,1866Relativity Media
9Ice Age: Continental Drift$63,45386%192-30$330$160,212,50816Fox
10The Bourne Legacy$59,12537%191-41$310$112,972,23512Universal
11The Campaign$51,67328%222148$233$86,543,47712Warner Bros.
12Resident Evil: Retribution$51,37442%19840$259$42,085,3007Sony / Screen Gems
13The Expendables 2$48,33155%17886$272$84,671,97711Lionsgate
14Atlas Shrugged: Part 2$36,77431%147-798$250$3,178,8383Atlas Distribution
15Diary of a Wimpy Kid: Dog Days$28,87183%116-33$249$48,638,71213Fox

Platform (1 — 99)

#TitleSat, Oct. 27 2012LocationsAvg.TotalWks.Dist.
1The Sessions$99,25949%2016$4,963$325,3652Fox Searchlight
2To the Arctic 3D$31,22821%520$601$9,384,12728Warner Bros. / IMAX
3The Intouchables$17,12486%48-12$357$12,874,38223Weinstein Company
4The Possession$15,44528%82-51$188$48,873,9659Lionsgate
5Simon and the Oaks$13,97772%147$998$68,2013The Film Arcade
6Born to Be Wild 3D$12,366-9%300$412$21,139,67082Warner Bros. / IMAX
7Lawless$11,94424%96-88$124$37,330,6499Weinstein Company
8Dredd 3D$8,71242%72-88$121$13,394,8816Lionsgate
9Won't Back Down$6,14141%65-103$94$5,260,3835Fox
10The Other Dream Team$4,27316%141$305$115,9625The Film Arcade
11Moonrise Kingdom$4,21743%15-14$281$45,505,47923Focus
12War of the Buttons (2012)$2,14218%8-27$268$37,2153Weinstein Company
13Escape Fire: The Fight To Rescue American Healthcare$1,500-21%4--$375$55,4324Roadside Attractions
14Gayby$76449%10$764$10,6773The Film Collaborative
15Husbands In Goa$600--1-1$600$10,1356UTV Communications
16Barfi!$158--1-9$158$2,804,8047UTV Communications