Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Wed, Nov. 7 2012

Wide (1000+)

#TitleWed, Nov. 7 2012LocationsAvg.TotalWks.Dist.
1Wreck-It Ralph$1,822,013-62%3,752--$486$58,572,6701Disney
2Flight$1,750,120-21%1,884--$929$30,832,7601Paramount
3Argo$742,280-13%2,774-81$268$78,173,5074Warner Bros.
4The Man With the Iron Fists$486,505-33%1,868--$260$9,769,7351Universal
5Cloud Atlas$419,169-19%2,0135$208$19,784,4022Warner Bros.
6Taken 2$361,842-29%2,639-356$137$126,898,4165Fox
7Silent Hill: Revelation 3D$255,404-30%2,9330$87$14,808,8052Open Road
8Paranormal Activity 4$217,085-32%3,006-406$72$50,380,6493Paramount
9Here Comes the Boom$185,573-50%2,314-177$80$36,296,1854Sony / Columbia
10Pitch Perfect$165,950-42%1,502-497$110$56,324,6086Universal
11Hotel Transylvania$165,784-64%2,922-354$57$138,353,0996Sony / Columbia
12Sinister$157,840-26%1,882-465$84$44,875,1344Lionsgate / Summit
13Alex Cross$126,821-33%1,648-893$77$23,553,0913Lionsgate / Summit
14Chasing Mavericks$95,105-30%2,03028$47$4,699,5512Fox
15Fun Size$87,618-62%3,0162$29$7,935,3482Paramount

Limited (100 — 999)

#TitleWed, Nov. 7 2012LocationsAvg.TotalWks.Dist.
1Looper$103,211-15%696-493$148$63,985,3436Sony / TriStar
2The Perks of Being A Wallflower$84,652-29%622-114$136$13,371,1647Lionsgate / Summit
3Seven Psychopaths$64,851-18%459-544$141$13,624,7544CBS Films
4Frankenweenie$41,235-44%857-881$48$33,510,9875Disney
5The Dark Knight Rises$23,2391%2910$80$447,595,45516Warner Bros.
6The Master$19,02520%138-63$138$15,563,0058Weinstein Company
7Trouble with the Curve$16,962-27%286-134$59$35,018,2717Warner Bros.
8End of Watch$15,485-10%158-132$98$38,901,1057Open Road
9ParaNorman$11,951-48%246-34$49$55,281,97812Focus
10Arbitrage$10,879-21%116-9$94$7,570,0578Roadside Attractions
11The Campaign$9,308-18%188-34$50$86,775,20413Warner Bros.
12The Expendables 2$9,219-10%173-5$53$84,883,88212Lionsgate
13The Bourne Legacy$9,180-8%153-38$60$113,194,00013Universal
14The Possession$7,195-11%15573$46$49,005,61610Lionsgate
15Ice Age: Continental Drift$6,061-45%157-35$39$160,445,84217Fox
16House at the End of the Street$4,130-21%128-174$32$31,196,1957Relativity Media

Platform (1 — 99)

#TitleWed, Nov. 7 2012LocationsAvg.TotalWks.Dist.
1The Sessions$41,3554%6949$599$1,064,4613Fox Searchlight
2To the Arctic 3D$10,022-21%520$193$9,564,89929Warner Bros. / IMAX
3A Late Quartet$6,291-18%9--$699$99,7221Entertainment One / RKO
4Born to Be Wild 3D$5,406-4%300$180$21,221,60083Warner Bros. / IMAX
5Luv Shuv Tey Chicken Khurana$4,426-35%60--$74$111,2901UTV Communications
6Atlas Shrugged: Part 2$3,73411%70-77$53$3,296,5764Atlas Distribution
7The Intouchables$2,881-8%28-20$103$12,946,48824Weinstein Company
8Diary of a Wimpy Kid: Dog Days$2,374-68%95-21$25$48,749,86814Fox
9The Bay$2,157-16%23--$94$26,8441Roadside Attractions
10Lawless$1,459-1%35-61$42$37,369,96610Weinstein Company
11Won't Back Down$1,275-37%41-24$31$5,290,0566Fox
12This Must Be the Place$1,201-8%2--$601$11,6311Weinstein Company
13War of the Buttons (2012)$390-27%6-2$65$47,2734Weinstein Company
14Escape Fire: The Fight To Rescue American Healthcare$286-19%40$72$70,7925Roadside Attractions
15Vamps$693%1--$69$6961Anchor Bay Films