Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Mon, Nov. 12 2012

Wide (1000+)

#TitleMon, Nov. 12 2012LocationsAvg.TotalWks.Dist.
1Skyfall$11,327,664-53%3,505--$3,232$101,892,3781Sony / Columbia
2Wreck-It Ralph$5,909,353-42%3,7520$1,575$99,556,7582Disney
3Flight$1,966,811-51%2,047163$961$49,422,2072Paramount
4Argo$841,581-52%2,763-11$305$86,424,7685Warner Bros.
5Hotel Transylvania$520,120-33%2,566-356$203$141,474,3287Sony / Columbia
6Taken 2$484,918-52%2,487-152$195$131,784,9186Fox
7Cloud Atlas$406,458-50%2,02310$201$23,251,4143Warner Bros.
8Here Comes the Boom$397,744-42%2,044-270$195$39,431,6295Sony / Columbia
9The Man With the Iron Fists$393,120-48%1,8724$210$13,214,1502Universal
10Pitch Perfect$340,795-48%1,391-111$245$59,440,7887Universal
11Paranormal Activity 4$209,367-57%2,348-658$89$52,809,9794Paramount
12Silent Hill: Revelation 3D$181,375-53%1,902-1031$95$16,564,7813Open Road
13Sinister$159,143-58%1,554-328$102$46,737,8295Lionsgate / Summit
14Fun Size$132,554-42%1,301-1715$102$8,932,8903Paramount
15Alex Cross$125,331-45%1,090-558$115$24,728,3734Lionsgate / Summit

Limited (100 — 999)

#TitleMon, Nov. 12 2012LocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$154,634-52%607-15$255$14,769,4048Lionsgate / Summit
2Chasing Mavericks$96,196-31%459-1571$210$5,350,1063Fox
3Looper$83,420-48%491-205$170$64,752,8037Sony / TriStar
4The Sessions$73,304-53%12859$573$1,728,5264Fox Searchlight
5Seven Psychopaths$63,531-45%356-103$178$14,162,0005CBS Films
6Trouble with the Curve$39,539-39%421135$94$35,328,5918Warner Bros.
7ParaNorman$33,963-39%198-48$172$55,492,36613Focus
8Ice Age: Continental Drift$23,159-36%147-10$158$160,586,28418Fox
9The Dark Knight Rises$21,702-48%243-48$89$447,786,28517Warner Bros.
10End of Watch$18,263-48%125-33$146$39,046,5458Open Road
11The Expendables 2$9,706-51%134-39$72$84,965,93013Lionsgate
12The Campaign$7,687-54%138-50$56$86,853,40014Warner Bros.
13The Possession$7,155-60%121-34$59$49,083,13711Lionsgate

Platform (1 — 99)

#TitleMon, Nov. 12 2012LocationsAvg.TotalWks.Dist.
1Lincoln$195,633-41%11--$17,785$1,139,9411Disney / DreamWorks
2A Late Quartet$24,756-56%6253$399$313,6722Entertainment One / RKO
3To the Arctic 3D$16,542-35%520$318$9,698,23930Warner Bros. / IMAX
4Diary of a Wimpy Kid: Dog Days$16,050-16%82-13$196$48,822,51815Fox
5The Master$14,559-51%88-50$165$15,703,0429Weinstein Company
6Arbitrage$11,843-53%87-29$136$7,681,0739Roadside Attractions
7House at the End of the Street$4,428-47%78-50$57$31,245,4238Relativity Media
8Born to Be Wild 3D$4,350-54%300$145$21,261,14084Warner Bros. / IMAX
9This Must Be the Place$4,189-57%119$381$48,8042Weinstein Company
10The Intouchables$4,169-46%346$123$12,979,41625Weinstein Company
11Luv Shuv Tey Chicken Khurana$2,119-69%38-22$56$142,5112UTV Communications
12Atlas Shrugged: Part 2$1,972-49%43-27$46$3,317,1585Atlas Distribution
13Lawless$1,457-34%20-15$73$37,380,60111Weinstein Company
14Won't Back Down$1,126-40%38-3$30$5,300,0857Fox
15Escape Fire: The Fight To Rescue American Healthcare$572-11%2-2$286$74,6836Roadside Attractions
16Vamps$192-78%10$192$3,1562Anchor Bay Films
17The Bay$30-97%1-22$30$30,5042Roadside Attractions