'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Tue, Nov. 13 2012

Wide (1000+)

#TitleTue, Nov. 13 2012LocationsAvg.TotalWks.Dist.
1Skyfall$7,215,854-36%3,505--$2,059$109,108,2321Sony / Columbia
2Wreck-It Ralph$1,454,849-75%3,7520$388$101,011,6072Disney
4Argo$583,387-31%2,763-11$211$87,008,1555Warner Bros.
5The Man With the Iron Fists$308,880-21%1,8724$165$13,523,0302Universal
6Cloud Atlas$293,081-28%2,02310$145$23,544,4953Warner Bros.
7Taken 2$286,733-41%2,487-152$115$132,071,6516Fox
8Here Comes the Boom$162,350-59%2,044-270$79$39,593,9795Sony / Columbia
9Pitch Perfect$153,010-55%1,391-111$110$59,593,7987Universal
10Silent Hill: Revelation 3D$141,472-22%1,902-1031$74$16,706,2533Open Road
11Paranormal Activity 4$130,823-38%2,348-658$56$52,940,8024Paramount
12Hotel Transylvania$127,982-75%2,566-356$50$141,602,3107Sony / Columbia
13Sinister$105,456-34%1,554-328$68$46,843,2855Lionsgate / Summit
14Alex Cross$72,732-42%1,090-558$67$24,801,1054Lionsgate / Summit
15Fun Size$38,961-71%1,301-1715$30$8,971,8513Paramount

Limited (100 — 999)

#TitleTue, Nov. 13 2012LocationsAvg.TotalWks.Dist.
1Jab Tak Hai Jaan$319,255--160--$1,995$319,2550Yash Raj Films
2The Perks of Being A Wallflower$83,069-46%607-15$137$14,852,4738Lionsgate / Summit
3Looper$67,070-20%491-205$137$64,819,8737Sony / TriStar
4The Sessions$62,814-14%12859$491$1,791,3404Fox Searchlight
5Seven Psychopaths$57,380-10%356-103$161$14,219,3805CBS Films
6Chasing Mavericks$33,842-65%459-1571$74$5,383,9483Fox
7Trouble with the Curve$27,259-31%421135$65$35,355,8508Warner Bros.
8The Dark Knight Rises$10,634-51%243-48$44$447,796,91917Warner Bros.
9End of Watch$10,045-45%125-33$80$39,056,5908Open Road
11Ice Age: Continental Drift$6,150-73%147-10$42$160,592,43418Fox
12The Expendables 2$5,662-42%134-39$42$84,971,59213Lionsgate
13The Campaign$4,920-36%138-50$36$86,858,32014Warner Bros.
14The Possession$4,166-42%121-34$34$49,087,30311Lionsgate

Platform (1 — 99)

#TitleTue, Nov. 13 2012LocationsAvg.TotalWks.Dist.
1Lincoln$94,914-51%11--$8,629$1,234,8551Disney / DreamWorks
2A Late Quartet$20,303-18%6253$327$333,9752Entertainment One / RKO
3To the Arctic 3D$13,336-19%520$256$9,711,57530Warner Bros. / IMAX
4The Master$11,928-18%88-50$136$15,714,9709Weinstein Company
5Arbitrage$10,774-9%87-29$124$7,691,8479Roadside Attractions
6Born to Be Wild 3D$6,25044%300$208$21,267,39084Warner Bros. / IMAX
7The Intouchables$3,442-17%346$101$12,982,85825Weinstein Company
8This Must Be the Place$2,890-31%119$263$51,6942Weinstein Company
9House at the End of the Street$2,409-46%78-50$31$31,247,8328Relativity Media
10Diary of a Wimpy Kid: Dog Days$2,010-87%82-13$25$48,824,52815Fox
11Escape Fire: The Fight To Rescue American Healthcare$1,496162%2-2$748$76,1796Roadside Attractions
12Atlas Shrugged: Part 2$1,457-26%43-27$34$3,318,6155Atlas Distribution
13Lawless$987-32%20-15$49$37,381,58811Weinstein Company
14Won't Back Down$802-29%38-3$21$5,300,8877Fox
15Luv Shuv Tey Chicken Khurana$437-79%38-22$12$142,9482UTV Communications
16Vamps$78-59%10$78$3,2342Anchor Bay Films
17The Bay$25-17%1-22$25$30,5292Roadside Attractions