Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Tue, Nov. 20 2012

Wide (1000+)

#TitleTue, Nov. 20 2012LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 2$11,772,33817%4,070--$2,892$162,930,6821Lionsgate / Summit
2Skyfall$5,639,79541%3,5050$1,609$170,595,3442Sony / Columbia
3Lincoln$3,155,95928%1,7751764$1,778$28,080,8692Disney / DreamWorks
4Wreck-It Ralph$2,812,98445%3,622-130$777$126,501,9533Disney
5Flight$1,155,27137%2,612565$442$63,522,1963Paramount
6Argo$601,46649%2,210-553$272$93,003,7796Warner Bros.
7Taken 2$324,65043%2,063-424$157$135,202,8987Fox
8Pitch Perfect$274,89058%1,122-269$245$61,533,0138Universal
9Here Comes the Boom$217,88956%1,350-694$161$41,349,2796Sony / Columbia
10Hotel Transylvania$158,94434%1,248-1318$127$143,012,1458Sony / Columbia

Limited (100 — 999)

#TitleTue, Nov. 20 2012LocationsAvg.TotalWks.Dist.
1Cloud Atlas$166,92135%920-1103$181$25,214,0544Warner Bros.
2Jab Tak Hai Jaan$138,04480%1600$863$2,156,6421Yash Raj Films
3The Perks of Being A Wallflower$132,67860%511-96$260$15,788,0439Lionsgate / Summit
4The Man With the Iron Fists$131,96538%910-962$145$14,909,3953Universal
5The Sessions$118,23322%516388$229$3,029,3335Fox Searchlight
6Sinister$72,65931%789-765$92$47,579,2466Lionsgate / Summit
7Paranormal Activity 4$59,64541%850-1498$70$53,606,6835Paramount
8Alex Cross$38,66530%535-555$72$25,263,1685Lionsgate / Summit
9Looper$36,89972%214-277$172$65,175,3728Sony / TriStar
10Silent Hill: Revelation 3D$35,09017%456-1446$77$17,192,8584Open Road
11Chasing Mavericks$32,84526%198-261$166$5,677,9544Fox
12Seven Psychopaths$28,00531%171-185$164$14,506,9706CBS Films
13Fun Size$23,50660%388-913$61$9,191,8394Paramount
14A Late Quartet$20,29528%10038$203$566,9793Entertainment One / RKO
15ParaNorman$19,65518%180-18$109$55,670,16714Focus
16Trouble with the Curve$19,16551%272-149$70$35,561,2759Warner Bros.
17House at the End of the Street$16,07513%17597$92$31,384,9279Relativity Media
18The Dark Knight Rises$14,12524%160-83$88$447,936,62018Warner Bros.
19Ice Age: Continental Drift$13,56857%132-15$103$160,714,31019Fox
20The Campaign$3,81414%101-37$38$86,904,34215Warner Bros.

Platform (1 — 99)

#TitleTue, Nov. 20 2012LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$57,14515%16--$3,572$549,6431Weinstein Company
2Anna Karenina (2012)$36,47910%16--$2,280$390,3491Focus
3To the Arctic 3D$17,297-1%520$333$9,849,73831Warner Bros. / IMAX
4Diary of a Wimpy Kid: Dog Days$8,87228%72-10$123$48,885,33116Fox
5End of Watch$8,60510%75-50$115$39,142,9189Open Road
6The Master$8,07726%52-36$155$15,803,18010Weinstein Company
7Born to Be Wild 3D$7,6549%300$255$21,332,13085Warner Bros. / IMAX
8Arbitrage$7,01216%80-7$88$7,774,76910Roadside Attractions
9The Expendables 2$5,90021%95-39$62$85,028,19214Lionsgate
10The Intouchables$4,51118%24-10$188$13,011,93226Weinstein Company
11The Possession$4,23017%81-40$52$49,130,15412Lionsgate
12This Must Be the Place$2,553-28%154$170$93,3363Weinstein Company
13Lawless$1,07436%19-1$57$37,390,89912Weinstein Company
14Atlas Shrugged: Part 2$1,01933%15-28$68$3,327,7376Atlas Distribution