Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Fri, Nov. 23 2012

Wide (1000+)

#TitleFri, Nov. 23 2012LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 2$17,546,033119%4,0700$4,311$201,270,7032Lionsgate / Summit
2Skyfall$14,678,34892%3,52621$4,163$200,319,4973Sony / Columbia
3Lincoln$9,969,242105%2,018243$4,940$47,133,6253Disney / DreamWorks
4Rise of The Guardians$9,219,537147%3,653--$2,524$17,787,1621Paramount / DreamWorks
5Life of Pi$8,869,26698%2,927--$3,030$16,990,8531Fox
6Wreck-It Ralph$6,644,510168%3,259-363$2,039$139,350,5404Disney
7Red Dawn (2012)$5,979,92384%2,725--$2,194$13,392,4171FilmDistrict
8Flight$3,347,352127%2,63826$1,269$69,615,1984Paramount
9Argo$1,582,017157%1,255-955$1,261$95,779,1687Warner Bros.

Limited (100 — 999)

#TitleFri, Nov. 23 2012LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$1,620,849164%367351$4,416$3,446,9472Weinstein Company
2Taken 2$379,042131%763-1300$497$135,906,0028Fox
3Pitch Perfect$290,28591%492-630$590$62,146,3489Universal
4The Sessions$253,137242%515-1$492$3,459,1116Fox Searchlight
5Here Comes the Boom$206,913136%490-860$422$41,736,3397Sony / Columbia
6Jab Tak Hai Jaan$170,745-6%1644$1,041$2,681,3662Yash Raj Films
7The Perks of Being A Wallflower$156,582177%242-269$647$16,087,35310Lionsgate / Summit
8Cloud Atlas$149,97089%258-662$581$25,516,7325Warner Bros.
9Hotel Transylvania$136,016257%464-784$293$143,258,7579Sony / Columbia
10Looper$117,986179%29379$403$65,384,6039Sony / TriStar
11The Man With the Iron Fists$77,91581%205-705$380$15,070,7104Universal
12Alex Cross$42,176160%144-391$293$25,334,6676Lionsgate / Summit
13Sinister$36,832120%127-662$290$47,650,9147Lionsgate / Summit
14Silent Hill: Revelation 3D$35,392-7%190-266$186$17,310,6655Open Road
15ParaNorman$33,890266%134-46$253$55,733,64515Focus
16Trouble with the Curve$28,989131%140-132$207$35,618,40610Warner Bros.
17Ice Age: Continental Drift$28,833215%109-23$265$160,768,38720Fox
18Fun Size$28,671200%144-244$199$9,242,8075Paramount
19The Dark Knight Rises$28,180125%108-52$261$447,992,07919Warner Bros.
20House at the End of the Street$28,095159%138-37$204$31,438,11910Relativity Media
21Paranormal Activity 4$20,515160%108-742$190$53,644,3116Paramount

Platform (1 — 99)

#TitleFri, Nov. 23 2012LocationsAvg.TotalWks.Dist.
1Anna Karenina (2012)$307,014142%6650$4,652$945,5882Focus
2Hitchcock$112,092--17--$6,594$112,0921Fox Searchlight
3A Late Quartet$45,225207%88-12$514$646,1954Entertainment One / RKO
4Seven Psychopaths$32,30989%82-89$394$14,573,2307CBS Films
5To the Arctic 3D$31,874167%520$613$9,911,70832Warner Bros. / IMAX
6Chasing Mavericks$28,470196%60-138$475$5,730,5085Fox
7The Polar Express (2012 re-issue)$26,735--15--$1,782$60,5541Warner Bros.
8Diary of a Wimpy Kid: Dog Days$14,103278%59-13$239$48,911,73217Fox
9Born to Be Wild 3D$12,068245%300$402$21,354,93386Warner Bros. / IMAX
10End of Watch$11,60065%34-41$341$39,171,01110Open Road
11Arbitrage$9,918152%48-32$207$7,793,22011Roadside Attractions
12The Master$9,526105%25-27$381$15,822,35111Weinstein Company
13This Must Be the Place$5,11854%8-7$640$106,0324Weinstein Company
14The Intouchables$2,504-35%262$96$13,024,88427Weinstein Company
15Lawless$2,037408%11-8$185$37,393,79313Weinstein Company
16Atlas Shrugged: Part 2$1,866166%3520$53$3,330,9247Atlas Distribution