Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Thu, Dec. 20 2012

Wide (1000+)

#TitleThu, Dec. 20 2012LocationsAvg.TotalWks.Dist.
1The Hobbit: An Unexpected Journey$6,615,0275%4,045--$1,635$113,152,9001Warner Bros. / New Line
2The Guilt Trip$1,000,880-3%2,431--$412$2,030,6140Paramount
3Lincoln$893,8618%2,285271$391$111,147,8246Disney / DreamWorks
4Rise of The Guardians$858,44539%3,387-252$253$73,794,2304Paramount / DreamWorks
5Skyfall$841,26313%2,717-684$310$275,091,7746Sony / Columbia
6Life of Pi$708,87014%2,208-738$321$72,356,2444Fox
7Monsters, Inc. 3D$706,068-9%2,618--$270$1,484,9810Disney
8The Twilight Saga: Breaking Dawn - Part 2$553,43512%3,042-604$182$279,005,7345Lionsgate / Summit
9Wreck-It Ralph$354,17441%1,863-883$190$169,922,5257Disney
10Playing For Keeps (2012)$255,2857%2,338-499$109$11,986,3582FilmDistrict
11Red Dawn (2012)$238,14028%1,547-1207$154$41,831,9034FilmDistrict
12Flight$183,6225%1,823-608$101$90,279,6877Paramount
13Killing Them Softly$81,3791%1,427-997$57$14,623,0873Weinstein Company

Limited (100 — 999)

#TitleThu, Dec. 20 2012LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$271,5403%3710$732$18,080,0425Weinstein Company
2Argo$141,2908%667-277$212$105,535,67010Warner Bros.
3Anna Karenina (2012)$140,4482%388-34$362$8,970,1875Focus
4Hitchcock$119,130-4%549368$217$3,615,2924Fox Searchlight
5The Collection$36,192-3%621-782$58$6,730,5523LD Entertainment
6Taken 2$34,13319%300-130$114$138,265,10011Fox
7Pitch Perfect$30,5555%291-96$105$63,993,81312Universal
8The Sessions$19,4629%151-46$129$5,283,7879Fox Searchlight
9The Perks of Being A Wallflower$16,02512%125-50$128$17,069,63613Lionsgate / Summit
10Looper$15,1956%175-57$87$66,362,51712Sony / TriStar
11End of Watch$12,5663%172-1077$73$40,522,07213Open Road
12Talaash$11,517-14%113-49$102$2,766,1173Reliance Entertainment
13Sinister$11,0584%184107$60$47,959,84910Lionsgate / Summit
14Alex Cross$8,88018%175-39$51$25,773,9939Lionsgate / Summit
15Paranormal Activity 4$7,7946%157109$50$53,837,7479Paramount
16Seven Psychopaths$7,545-7%100-41$75$15,024,04910CBS Films

Platform (1 — 99)

#TitleThu, Dec. 20 2012LocationsAvg.TotalWks.Dist.
1Zero Dark Thirty$104,164-17%5--$20,833$229,0120Sony / Columbia
2Hyde Park on Hudson$27,856-13%3632$774$528,9922Focus
3The Polar Express (2012 re-issue)$18,748-1%14-3$1,339$514,9574Warner Bros.
4Cloud Atlas$14,54610%98-93$148$26,682,0728Warner Bros.
5To the Arctic 3D$13,6261%520$262$10,261,05335Warner Bros. / IMAX
6A Late Quartet$7,885-5%46-17$171$1,117,4287Entertainment One / RKO
7Ice Age: Continental Drift$7,27069%84-6$87$161,029,98923Fox
8The Man With the Iron Fists$5,460-8%91-90$60$15,634,0907Universal
9Born to Be Wild 3D$5,214-12%300$174$21,533,47589Warner Bros. / IMAX
10The Intouchables$4,37533%2513$175$13,085,74530Weinstein Company
11The Master$3,01891%14-9$216$15,921,88414Weinstein Company
12ParaNorman$2,71437%61-20$44$55,973,59318Focus
13Arbitrage$1,3947%10-15$139$7,895,58614Roadside Attractions
14House at the End of the Street$1,24214%41-27$30$31,611,91613Relativity Media
15Hecho en Mexico$1,003-30%10-16$100$151,1333Lionsgate / Pantelion
16This Must Be the Place$207-36%3-2$69$143,9797Weinstein Company